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LG 55UF770V 55" Smart 4K Ultra HD TV - Black / Silver

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Was £999 *
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Delivery Home delivery from 30th July **
Customer reviews 4.4 / 5 (10 reviews) Read more
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  • Overview
  • Reviews
  • Specification
  • Promotions
  • Q&A
  • Pay on Finance

Product Overview

Go bigger. Upgrade to a 55” TV and enjoy a film night like no other.  This model is 4K Ultra HD, so you’ll be getting amazing picture quality with stunning clarity and vivid colours. To give you an idea of the level of detail you'll enjoy, 4K is 4 times sharper than Full HD! It’s also a Smart TV which means you’ve got access to tons of clever apps. You can catch up on your favourite TV shows with BBC iPlayer or watch that new series on Netflix that everyone’s raving about. If that’s not enough, you get Freeview HD built-in giving you instant access to up to 60 of the best channels, straight out of the box.

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Customer reviews

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Would recommend to a friend



Picture Quality

This ULTRA HD 4K TV gives you the full shebang when it comes to image quality. The screen is made from 3840 × 2160 pixels. That’s 8.3 million pixels of viewing goodness and 4 times more than Full HD. You’ll get an amazingly sharp and clear picture quality thanks to the LED’s 1000 Hz Motion Clarity Index. There’s also the Triple XD Engine, which provides more natural colour, greater contrast and smoother images. The built-in 4K High Efficiency Video Coding (HEVC) is the latest tech when it comes to 4K video compression. HEVC gives you a more efficient process to compressing data and improves the video quality.

Smart Capabilities

The TV is powered by a quad core processor – just like the one in your laptop. This makes using Smart features faster. From the Smart Hub you can catch up with your favourite shows on Netflix or BBC iPlayer, check Facebook, and browse the web. LG’s Smart Share lets you bob content from your smartphone or laptop onto the big telly using your home’s Wi-Fi. If you’ve got an Android smartphone, you can also use screen mirroring to show off exactly what’s on your phone. The LG Smart app is another must-have as it turns your smartphone into your remote. 


This telly’s got Freeview HD built-in, giving you access to 50 digital channels and up to 10 HD channels without subscription. To hook up all your other kit – like games consoles and Blu-ray players – there are 3 HDMI slots, 3 USB inputs, a Composite and 1 Component to choose from. 

Customer Reviews

  • 23 November 2015
    Jamie M

    Male / Small Family

    Age: 25 to 34 / Wolverhampton


    People found this useful

    Absolutely stunning picture and good quality sound!

    Pros:Ease to use, Good build quality, Looks good, Quiet, Value for money

    "After reading the not so shining reviews on this site I was a little hesitant to purchase this T.V, however after spending a lot of time looking for something better in this price range I just couldn't so decided to settle with this. I really don't understand how some people can say the picture on this T.V isn't very good, let me just explain a few pointers. - When watching normal Virgin T.V the picture is clearer than my old 50" Samsung plasma but still not brilliant, however this is a fault with T.V service providers who still don't have many HD channels and not a fault with the T.V itself. - When watching HD channels or movies and programmes on Netflix the image quality is simply gobsmackingly clear, needless to say I was very happy with this. - Some have also complained about sound quality and I don't know if they haven't played around with the sound settings as when I first used the T.V although the sound was good it had a little too much bass, after changing the preset this has now improved massively and the speakers on this TV are so good that a lot of the times it seems as though I have surround sound installed when in fact I don't. Overall a great piece of kit and for this amount of money I really doubt you will be able to find anything better, however if you are watching content on the T.V that is below 1080p, don't expect miracles as I suspect that is what's happening with other reviewers who I can only guess don't really understand this concept. I've yet to see any actual 4k source footage on this T.V but one thing I can tell you is that the built in upscaler really does a superb job when viewing things of at least 1080p. The only reason this TV gets 4 stars and not 5 is, as mentioned stuff below 1080p although looking good, does not look as great as full HD content but really you cannot blame the TV for this, we are in 2015 after all :)."


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  • 21 November 2015

    Male / Couple

    Age: 45 to 54 / West midlands


    People found this useful

    Lg ultra hd 55 inch

    Pros:Ease to use, Good build quality, Looks good, Quiet, Value for money


    "Very good tv,easy to setup and use.very good picture.had sony first,rubbish.ao sorted problem very quickly.customer service was brilliant."


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  • 04 July 2015

    Male / Large Family

    Age: 35 to 44 / Nottingham, UK


    People found this useful

    Good TV but not amazing

    "I expected a bit more from the 5k TV but this said, it's generally very good. Very easy to set up, but the settings do need playing with to get the best out of it. The picture isn't as vivid as I'd expected having seen a smaller LG TV. All in all a good TV, just don't expect miracles."


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  • 05 November 2015
    Juan Muniz

    Male / Small Family

    Age: 35 to 44 / North west


    People found this useful

    LG 4k

    Pros:Ease to use

    "Good value. Really nice images quality. Connect easy with wireless also very intuitive menu."


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  • 12 February 2016

    Male / Couple

    Age: 35 to 44 / linconl


    People found this useful


    Pros:Ease to use, Good build quality, Looks good, Value for money

    "Wow. I would DEFINITELY recommend this TV the picture quality is awesome. The customer service is 10 out of 10. The price is awesome too. Don't hesitate click the BUY button. "


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  • 13 September 2015

    Male / Large Family

    Age: 35 to 44 / Leyland


    People found this useful

    LG 55UF770V 55" Smart 4K Ultra HD TV - Grey

    Pros:Looks good

    Cons:Expensive, Poor quality

    "Well the Korean made tv really I the nuts. Must say though the volume I not good. Also the picture flickers and no c colour. Black stripes but nice contouring"


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Product Detail

Dimensions (H)72.2 x (W)124.0 x (D)5.7
Brand LG
Colour Black
Category TVs
SKU 55UF770V
TV Size Group Large 44 - 55 Inches
TV Weight 17.8 Kg

Product Overview

3D No
4K Ultra HD Yes
Audio Power 20 Watt
Energy Rating A+
Internet Connection Built-in Wifi
Manufacturer Warranty 1 Year
Mini / Slim Wall Mount Supported No
Remote Control No
Resolution Type 4K Ultra HD
Screen Size 55 Inches
Screen Type LED
Series / Family UF770V
Smart TV Yes
Stand Type Static
Tuner Type Freeview HD
TV DVD Combi No
USB Input 3
Vesa Wall Mount Size 300 x 300 mm
Vesa Wall Mount Supported Yes
Smart Remote Yes


Processor Type Quad Core

Picture Technology

Film Picture Mode Yes
Game Picture Mode Yes
Manufacture Motion Rate PMI 1500 Hz
Resolution Size 3840 x 2160
Sports Picture Mode Yes
Viewing Angle 178 Degrees
Dynamic Mode No
Natural Mode No
Standard Mode Yes
User Mode Yes
Vivid Mode Yes

Sound Technology

3D Sound No
Audio Processing AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, RA, WMA
Dolby Sound Technology Yes
Number of Internal Speakers 4
Mono / Stereo Sound Stereo


Analog RCA L/R Audio Input 1
Analog RCA L/R Audio Output 0
Component Video Input 1
Composite Video Input 1
Digital Coaxial Output 0
Digital Optical Output 1
Ethernet (LAN) Input 1
HDMI ARC (Audio Return Channel) Yes
HDMI Input 3
Headphone Socket 1
MHL Compatible No
Scart Input 1
VGA Input 0

USB and Media

Supported Audio Formats mp3, wav, ogg, wma
Supported Image Formats JPEG, JPS, MPO
Supported Video Formats asf, wmv, div x, avi, mp4, m4v, mov, 3gp, 3g2, mkv, ts, trp, tp, mts, mpg, mpeg, dat, vob
USB File System FAT32
USB Playback Movie, Music, Photo
USB Recording (DVR) Yes

Features We Love

WebOS Smart TV Yes

Smart Technology

App / Portal Store Yes
Built-in Camera No
Motion Control Yes
Recommended Content Yes
Smart Phone / Tablet App Available Android and Apple iOS
Voice Control Yes - via Smart Remote (Included)
Web Applications Built-in Yes
Face Recognition No
On Demand Services Yes
Smart Remote Compatible Yes
Social Media Apps Yes

Smart Services

All 4 No
Amazon Instant Video Yes
BBC iPlayer Yes
Facebook No
ITV Hub No
My 5 Yes
Netflix Yes
Now TV Yes
Other Smart Services Blinkbox, Wauki TV
Twitter No
Web Browsing Yes
Youtube Yes
Smart Info Providers reserve the right to remove apps from the Smart TV platform at any time without notice.

Wireless Connectivity

Intel WiDi Yes
Miracast Yes
NFC (Near Field Communication) No
WiFi Yes
WiFi Direct Yes

System and Features

Annual Power Consumption 123 Kwh
Auto Power Off Yes
Auto Tuning Yes
Built-in Instruction Manual No
Built-in Tuners DVB-T2/C/S2
Digital Text Services No
DLNA Certified Yes
Energy Saving Mode Yes
EPG 8 Days
Number of Tuners Single
On-mode Power Consumption 84 Watt
Parental Control Yes
Picture-in-Picture No
Standby Power Consumption 0.3 Watt
Colour Enhancer No
Languages 34
Remote Controller App Available Android and Apple iOS

What's In The Box

Manual / Quick Guide Yes
Other Accessories Included Mains Cable, Warranty Card, Stand, Screws
Remote Control Batteries Yes
Smart Remote Batteries AA x 2


0% Finance

Questions & Answers

Pay on Finance

We know a new appliance is an investment, whether your old one has broken down or you're kitting out a new home. That's why we offer the option to Pay on Finance. If you spend £249 or more online, you can choose to spread the cost of your purchase over a time to suit you, whether it's 6, 12, 24, 36 or 48 months. Just select the Pay on Finance option when you check out.

It's as easy as:

  • Add your products
    and services
  • Select Pay on Finance
    at checkout
  • Complete the easy

Representative Example

We want our Pay on Finance option to be as easy to understand and straightforward as possible. We've created the chart below to tell you how much you'll pay back per month. On selected products, Interest Free and Buy Now Pay Later payment options will be available as part of specific promotions.

Enter your order total:
* On selected products subject to availability. T&Cs apply.

Finance Terms and Conditions

If your application is successful, you'll be asked to verify your identity by authorising a 50p transaction against a credit or debit card that you own. This helps protect you and us against fraudulent finance contracts. No money will be taken from your card, the details are only used to check that they are valid and registered to your address.

Pay on Finance for interest-bearing credit products is available over 12, 24, 36 or 48 months, subject to status. From time to time, we may offer an interest-free credit product over 6 or 12 month terms, at our discretion. To be eligible to apply for finance, you must be 18 or older, in regular employment and have been a UK resident for more than 3 years. Other conditions may apply and we cannot guarantee that your application will be accepted. Stock will not be allocated until the application has been completed and approved. We reserve the right to withdraw finance on certain products at any time. Pay on Finance is provided through our external partner, V12. If your application is successful you’ll enter into a credit agreement with Secure Trust Bank Plc; V12’s parent company.

Should you cancel your credit agreement and have already received products from us, then you will be liable to pay us in full for the product (unless your cancellation rights apply).

Buy Now Pay Later and Interest Free finance options will be available on selected products as part of a specific promotion. These promotions are subject to availability and can be withdrawn at any time.


Who is eligible for finance?

Finance is available on orders of £249 or more, placed on our website. This amount includes any additional services and delivery options selected, however does not take into account any promotions, such as cashback.

You'll need to be:

  • 18 years or older.
  • A UK resident for 3 years or more/Permanent UK resident.
  • Be able to make regular repayments by Direct Debit.
  • In regular employment (minimum of 16 hours per week) including self-employment, or in a permanent residence with your spouse/partner who's in regular employment*
  • Have a debit card or credit card in your name and registered to your address and have a bank or building society current account.

Other conditions may apply and we cannot guarantee that your application will be accepted.

* If you are retired and receive a pension, V12 Retail Finance may ask for proof of sufficient income.

How long will it take to apply?

You should get an instant answer on whether your application for finance has been successful. In some cases, V12 – our 3rd party financial services provider - will need to look at the application in more detail before making their decision.

What do I need to apply?

All you need to do is fill out the online form at the payment stage and add an electronic signature. It’s important you use your full name and address details and make sure everything is spelt correctly. Please note, this is an online only finance option.

If your application is successful, you'll be asked to verify your identity by authorising a 50p transaction against a credit or debit card that you own. This helps protect you and us against fraudulent finance contracts. No money will be taken from your card; the details are only used to check that they are valid and registered to your address.

What happens if my application is turned down?

Applications may not be accepted for a number of reasons, including mis-typed information, or not meeting the specified requirements. Please note that other conditions may apply and we cannot guarantee that your application will be accepted.

If your application isn’t successful, you can still purchase the item in full via PayPal or with a valid credit or debit card. If your application is declined, it’s usually for one of the following reasons:

  • you do not meet the eligibility criteria;
  • adverse credit reference agency information;
  • your credit score;
  • you are considered to be overcommitted financially; or
  • your existing account performance with other lenders.

If you wish to appeal the decision made by V12, it’s advised you obtain an up to date copy of your credit report before appealing directly to V12. Due to data protection, all customer appeals must be email to underwriting@v12finance.com or for more advice, call V12 on 02920 468916.

A little bit about V12 Retail Finance

Finance. Pure and simple.

We've teamed up with V12 Retail Finance Limited ("V12") to offer you a flexible and affordable option to pay on finance. V12 is the UK's only specialist provider of Retail Point of Sale Credit, providing finance options for more than 20 years through its industry leading online paperless processing system. If your application is successful, you will enter into a Credit Agreement with Secure Trust Bank Plc (V12's parent company) which will be administered by V12. V12 is authorised and regulated by the Financial Conduct Authority. Secure Trust Bank Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 204550.

* 55UF770V was at the higher price between 07/08/2015 and 28/08/2015.
** The earliest delivery date may vary based on your postcode.

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