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Sony KD49XD8088BU 49" Freeview HD and YouView HD Smart 4K Ultra HD with HDR TV - Black

save £80 was £779 *
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Product Specification

Key Information

Dimensions (H)63.9 x (W)109.3 x (D)4.4
3D No
4K Ultra HD Yes
Audio Power 20 Watt
Connected Features YouView HD
Curved Design No
Energy Efficiency Class B
Internet Connection Built-in Wifi
Manufacturer Warranty
AO Aftercare available More info
1 Year
Mini / Slim Wall Mount Supported No
Resolution Type 4K Ultra HD
Screen Size 49 Inches
Screen Type LED
Series / Family XD80
Smart TV Yes
Stand Design Dark Silver U Slate(Parallel)
Stand Type Static
Tuner Type Freeview HD
TV DVD Combi No
Ultra HD 4K Compatible Yes
USB Input 3
Vesa Wall Mount Size 100 x 200 mm
Vesa Wall Mount Supported Yes


Aerial Input (RF) 1
Analog RCA L/R Audio Input 0
Analog RCA L/R Audio Output 0
Common Interface (CI) Yes
Component Video Input 0
Composite Video Input 1
Digital Coaxial Output 0
Digital Optical Output 1
Ethernet (LAN) Input Yes
HDMI ARC (Audio Return Channel) Yes
HDMI Input 4
Headphone Socket 1
MHL Compatible No
PC Audio Input 0
Satellite Input (LNB) 1
Scart Input 1
VGA Input 0

Features We Love

Android TV Yes
Google Cast Ready Yes
Google Play Yes

Product Detail

Brand Sony
Category TVs
Certified Ultra HD Yes
Colour Black
Dimensions (H)63.9 x (W)109.3 x (D)4.4
TV Size Group Medium 33 - 43 Inches
TV Weight 12.3 Kg

Screen Technology

Film Picture Mode Yes
Frame Enhancement Technology HDR
Game Picture Mode Yes
HDR (High Dynamic Range) Yes
Manufacture Motion Rate Motionflow XR 400 Hz
Resolution Size 3840 x 2160
Sports Picture Mode Yes
Ultra HD 4K Upscaling Yes
Viewing Angle 178 (89/89) Degrees

Smart Services

All 4 Yes - via YouView
Amazon Instant Video Yes
BBC iPlayer Yes - via YouView
Facebook No
ITV Hub Yes - via YouView
My 5 Yes - via YouView
Netflix Yes
Now TV No
Other Smart Services Sony Entertainment Network; YouView;PlayStation Now
Twitter Yes
Web Browsing Yes
Youtube Yes

Smart Technology

App / Portal Store Yes
Built-in Camera No
HDR Streaming Yes
Motion Control No
Recommended Content No
Smart Phone / Tablet App Available Yes - Android and iOS
Ultra HD 4K Streaming Yes
Voice Control Yes
Web Applications Built-in Yes

Sound Technology

3D Sound No
Audio Processing Dolby Digital, Dolby Digital Plus, DTS, PCM
Dolby Sound Technology Yes
Film Sound Mode Yes
Music Sound Mode Yes
Number of Internal Speakers 2

System and Features

Annual Power Consumption 111 Kwh
Auto Power Off Yes
Auto Tuning Yes
Built-in Instruction Manual Yes
Built-in Tuners DVB-T/T2/S/S2/CI+
Digital Text Services Yes
DLNA Certified Yes
Energy Saving Mode Yes
EPG 7 Days
Number of Tuners Twin
On-mode Power Consumption 80 Watt
Parental Control Yes
Picture-in-Picture Yes
Processor Type 2
Scroll Back Compatible EPG Yes - via YouView
Scroll Back EPG 7 Days
Sleep Mode Yes
Standby Power Consumption 0.5 Watt
Timer Mode Yes

USB and Media

HEVC / H.265 4K Codec Yes
Supported Audio Formats WMV9, MKV, WEBM, WAV, MP3, WMA, JPEG
Supported Image Formats JPEG
Supported Video Formats MPEG1, MPEG2PS, MPEG2TS, AVCHD, MP4Part10, MP4Part2, AVI(XVID), AVI(MotionJpeg)
USB 3.0 Yes
USB File System FAT16/FAT32/NTFS
USB Playback Movie, Music, Photo
USB Recording (DVR) Yes
USB Recording Note USB recording (REC) and Satellite features are not available if YouView functionality is enabled

What's In The Box

Manual / Quick Guide Yes
Power Cable Yes
Remote Control Voice Enabled Smart Remote x 1
Remote Control Batteries AAA x 2
Stand and Fixings Yes

Wireless Connectivity

Google Cast Yes
Intel WiDi No
Miracast Yes
Multiroom Compatible No
NFC (Near Field Communication) No
WiFi Yes
WiFi Direct Yes

Sony KD49XD8088BU 49" Freeview HD and YouView HD Smart 4K Ultra HD with HDR TV - Black

was £779 * save £80
In stock
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Delivery Delivery from Fri 20th Jan Delivery from tomorrow, 20th January From tomorrow, 20th January From tomorrow, Fri 20th January


We’ll deliver any product to your home, 7 days a week and even the next day.

  • We schedule deliveries from 7am until 7pm. 
  • You can choose a paid morning or afternoon delivery timeslot when you checkout.
  • Free delivery is also available.
  • We’ll text you a 4 hour timeslot on the morning of your delivery.
  • We'll give you your driver’s number just in case there are any issues.
  • Your driver will attempt to call you when they're on the way.

△ The earliest delivery date may vary based on your postcode.
Services Stand Installation, Disposal


  • Stand Installation £ 44.99

    We want you to enjoy your new TV as soon as possible. Rather than messing about with cables and following loads of steps in the instruction manual, let us set it up for you. We'll attach the new TV to the stand that it comes with. If you've bought an additional TV stand, there's a separate installation charge. We'll also tune it in, set up any Smart features and connect up all your existing kit. We’ll even take away the bulky packaging. 

  • Disposal £ 14.99

    We’ll happily take away your old TV for you and recycle it. All we ask is that it’s unplugged and ready to go. The fee for this service relates to the cost of taking your old TV away on our van rather than the recycling service. If you've paid for installation, we will recycle your old TV free of charge.


0% Finance for 6 months

Interest free credit available on this product

Click here for more info and terms & conditions.

Finance From £20.63 a month (APR 19.9%)



Key Features

  • 4K Ultra HD with upscaling - incredible picture quality
  • HDR delivers lifelike colours to ramp up 4K viewing
  • Smart TV powered by Android for catch up, movies & more
  • Watch Freeview HD or catch up on shows with YouView HD
  • 4 HDMI & 3 USB - plug in lots of devices at once

Product Overview

This 49” Sony TV has a 4K Ultra HD resolution, which uses 4 times more pixels than standard HD, for ultra-sharp images. Upscaling boosts regular HD to near 4K, and HDR technology gives you super lifelike colour, so you’ll be completely immersed in every programme. The Smart capabilities are powered by Android TV, so you can effortlessly scroll through TV, movies and apps. There’s always plenty to watch with 60 channels from Freeview HD, and catch-up services from YouView HD. There are 4 HDMI and 3 USB inputs to plug in all your devices.

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Questions and Answers

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Questions & Answers

Features we love

Certified 4K Ultra HD with 4K upscaling

To achieve the Certified Ultra HD 4K stamp of approval, a TV needs to have true 4K resolution that uses four times more pixels than Full HD, as well as vivid 8 bit colour depth. By choosing this model, you can rest assured that you’ll experience the very best that UHD 4K has to offer. As the number of channels broadcasting in 4K continues to grow, your TV will be ready – so you can enjoy new content the way it was meant to be seen. You’ll also benefit from 4K upscaling to make more of HD channels and your Blu-ray collection.


HDR takes 4K viewing to the next level, delivering incredibly vivid, life-like colours that’ll make sure you enjoy the ultimate home cinema experience. By ramping up the contrast, HDR provides brighter whites and darker blacks, so every frame is super-dynamic and detailed. This means a more realistic picture onscreen, so you’ll feel more immersed in what you’re watching.

Smart powered by Android

Easily access all of your catch up TV and movies with Android TV. This intelligent interface is built-in to your TV and lets you access endless content, launch apps and play videos at the touch of a button. As well as being really simple to use and navigate, you can control it with your Android smartphone by simply downloading the mobile app. It’s also voice activated. Thanks to Android TV, you’ll have a world of entertainment at your fingertips.

Freeview HD with Youview HD

Freeview HD is the fuss-free way to watch your favourite shows.  With 60 built-in channels, there’s always plenty to watch. You’ll have access to 12 channels in HD too, so whether you’re watching soaps or sports, you’ll get great detail and a clear picture. You can also watch any TV you’ve missed throughout the week with YouView HD. Scroll back 7 days and catch up on your favourite programmes.  There are lots of box sets, series and films to choose from too – all searchable by genre, so you can browse with ease.

Customer Reviews

5.0 / 5 5 Reviews
100% would recommend to a friend
Showing 5 of 5 reviews

Sony Ultra 4k TV

Excellent TV, Picture and features! Very impressed indeed! Need to spend a fair amount of time learning how to use this set to get anywhere near to it's full potential, unless you already own something similar and not built before 2015/16.

Pros: Good build quality, Looks good, Quiet, Value for money

Great tv

I absolutely love it, itlooks beautiful out the box even better mounted on a wall. Sound wise I'm really pleased personally the sound is really good and a sound bar for me is not needed, in cinema mode it creates a good depth the only criticism is a slight lack in bass but only slight but Sony do a wireless one. Android TV works mostly fine sometimes it's a little clunky but hey this is the start of a great idea, can be a little annoying with using the voice control of a film or music I own in Google to default search YouTube but again thisture hopefully, looking forward to Google home to sit next to it will be tweaked in the fus big brother. Picture wise it's brilliant as ever sky seem to throttle their picture unless you pay extra for HD but watching 4k through Amazon or Netflix shows off its clarity to sublime levels, the smoothness of the motion is just gorgeous to watch but beware you need at least 16 mbs speed otherwise it will struggle preferable more. The only gripe would be the remote and feel of the main cursor it's just too close to other buttons that accidentally pressed will go deep into menus and watching films in the dark finishes off reaching for the lights but this is the only real problem, just love it

Pros: Ease to use, Good build quality, Looks good, Value for money

Video review

Wait til you see it!

I spent a while researching tvs and chose this one because of the outstanding features at the price range you will not be disappointed it is a stunning tele

Pros: Good build quality, Looks good, Value for money Cons: None
Product Tester.

A customer who has been given a product to use and keep in exchange for an honest review.

Fantastic TV

We recently got the new Sony XD 80 49" as an upgrade on our current 3-4 year old, 55" 1080p TV. The picture quality on this TV in comparison to our HD tv is a class above. The colours on the TV are amazing and you can really tell the difference in quality. The design of the TV is great as well. It's minimal yet quality. The TV is so thin it's unbelievable to think how all the tech fits in it. The remote is a plus and a minus for it, as the build quality isn't brilliant. But the functionality of it is great. It has a button straight to Netflix which is a massive perk. Another slight downside is that the TV is hard to set up with our YouView remote control. But I can live with 2 remotes. The set up of the TV is really easy. It took a max of 10 minutes to attach it to the stand and start watching it, which I thought was incredibly fast. The TV has access to all the catch up apps you'd imagine like; BBC, Channel 4, Channel 5 and ITV. It also has access to the Google Play store so you can buy films and rent them on the TV. This truly is the ultimate Smart TV and it's super easy to use. Overall though I'd recommend this TV to anybody. It's incredibly stylish and the tech it has installed on the TV is second to none.

Pros: Ease to use, Good build quality, Looks good, Quiet, Value for money Cons: None

Video review

Outstanding TV

I've been looking into 4K HDR TVs for quite a while and was really pleased when Sony released the 49" version of this TV. Amazing picture quality, great interface and, when synced up to our Sony HT-XT3 Soundbase, ridiculously good sound. The 4K upscaling is a little variable but 4K netflix is seriously good. The preconfigured audio and visual settings are really good and fit the different programme types well. Could not be happier so far and exceptional value at this price point. Thoroughly recommended.

Pros: Ease to use, Good build quality, Looks good, Syncs with Sony Soundbase, Value for money Cons: None

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Delivery from Fri 20th Jan Delivery from tomorrow, 20th January From tomorrow, 20th January From tomorrow, Fri 20th January
Product information
Stand Installation, Disposal
Finance From £20.63 a month (APR 19.9%)
* KD49XD8088BU was at the higher price between 29/09/2016 and 09/11/2016.
Intervening prices between the "was" and the "now" price have applied. Intervening prices may have been lower than the current price due to our price match promise or other promotions during the intervening period.
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