We use cookies on our site to make sure we give you the best service possible. To give your consent, carry on shopping, or find out more about cookies here.


Swan Retro ST17010RN 4 Slice Toaster - Red

zoom image


Email me this product Send product

By submitting your details, you are agreeing to receive information about ao.com products and services via email. ao.com will not share your details with any other organisation. For further details please see our online Privacy Policy.


Other options available:

Delivery Home delivery from 26th August **
Customer reviews 3.8 / 5 (5 reviews) Read more
Key product information
Read full specification
We Beat or Match
Pay on Finance
Spend over £249 to get finance from £7.35 per month. More info

If you're not 100% happy with your new product, we'll come and collect it for free within 14 days of delivery.

  • Overview
  • Reviews
  • Specification
  • Promotions
  • Q&A
  • Pay on Finance

Product Overview

Retro style, perfect toast. The ST17010RN 4 slice retro toaster from Swan will make a statement in your kitchen with its bold red finish. It’s not just a pretty face though with the electronic browning control letting you make the perfect toast. If you keep your bread in the freezer you’ll love the defrost setting and even if you forget your toast is ready, there’s a reheat button that’ll bring it back to temperature without burning it. They’ll be no more burnt fingers with the high lift mechanism and cool touch sides. Also, it’s extra safe thanks to the auto shut-off that stops toasting at the end of the timer and the cord storage to keep your countertop clutter free. For easy cleaning there’s a removable crumb tray that’ll capture all escaped crumbs so you get the best performance from your toaster.

Customer reviews

Read reviews

Would recommend to a friend



Customer Reviews

  • 07 July 2014

    Male / Large Family

    Age: 45 to 54 / Farnborough


    People found this useful

    A great looking retro toaster that works well

    "There's not too much you want from a toaster except its' ability to toast bread evenly and without too much fuss: I'm happy to say this Swan toaster passes that test with flying colours. Those colours, in our case, are red and chrome and they compliment each other very well making for a smart looking and attractive toaster that you won't be ashamed to have on show. Feature wise there's not a great deal to choose from but this fits with it's retro look so you only have the choice to defrost or reheat as well the obvious regular toaster settings. One word of warning the first time we used it the toaster smoked as it burnt away the 'new' and did smell a bit (burning plastic/dust) so what we did was put it on it's highest settings and opened the windows wide. After the initial run this didn't happen again and the toaster ran as normal. I have to say for the cost, this toaster offers great value for money and coupled with it's looks and function it's a great toaster."


    Was this review helpful to you?

  • 18 May 2016

    Female / Large Family

    Age: 25 to 34 / Leeds


    People found this useful

    Product Tester

    Swan vintage toaster

    Pros:Ease to use, Good build quality, Looks good, Value for money

    "I absolutely love my new toaster as having a big family of 4 who loves toast, it's quicker and faster than a standard two slice toaster comes with an easy to follow manual very well packed a great day to day essential for all the family."


    Was this review helpful to you?

    Video review:

    Swan vintage toaster

  • 28 June 2016

    Female / Small Family

    Age: 18 to 24 / Barnsley


    People found this useful

    Product Tester

    Swan retro toaster

    Pros:Ease to use, Looks good, Value for money

    "This stylish toaster can toast up to 4 slices of bread at once. It has 2 separate sets of controls for each side. This is handy for if you are making toast for you're family and 2 people prefer there toast in different ways. There are 3 function buttons, 1 dial and 1 lever per set of controls. The lever some times feels stiff when lifting the bread in and out, the dial feels slightly loose but this doesn't feel like it will come off. The three function buttons are easy to use. There is also a crumb tray for each side to help keep you're toaster clean. When the toaster has been on because of the chrome finish it is extremely hot so be careful if wanting to move the toaster or put away, wait until it has fully cooled down. This toaster does hold 4 slices of bread but these would be small to medium slices of bread. The gaps for the bread are quiet small and you would struggle to toast a large slice of bread in this. Overall this toaster is nice in design and functions well "


    Was this review helpful to you?

    Video review:

    Swan retro toaster review

  • 04 November 2014

    Male / Large Family

    Age: 25 to 34 / inverness, uk


    People found this useful

    poor quality

    "I would generally expect this to be good quality however the inner elements fail to heat up the same as the outer so yoastdoesnt get cooked both sides , fit for the bin to be hounest."


    Was this review helpful to you?

  • 17 August 2016

    Female / Small Family

    Age: 35 to 44 / Manchester


    People found this useful

    Product Tester

    Lovely looking toaster

    Pros:Ease to use, Looks good


    "A good looking four slice toaster. It toasts 2 slices independently of the other 2 and so it is great to set each side for different family members. I particularly like the reheat function as the kids take age's to eat one slice and I can warm the second one up for them when they are ready. It fits most bread, crumpets and teacakes perfectly as the slots are quite wide. It doesn't however fit a slice of warburtons! One comment to note is that the outside of the toaster does get hot when in use due to it being chrome. Overall though, we're very happy with it. "


    Was this review helpful to you?

    Video review:

    My toaster review.

Want to write a review? Click here


Product Detail

Dimensions (H)28.5 x (W)28.5 x (D)17.7
Brand Swan
Colour Red
Category Toasters
Reheat Yes
Variable Browning Yes

Product Overview

Number of Slices 4
Defrost Feature Yes
Number Of Slots 4
Removable Crumb Tray Yes
Bagel Function No
High Lift Facility Yes
Manufacturer Warranty 2 Year
Wide Slots No

Features We Love

Retro Yes


Free Next Day Delivery

Select this option in basket

T&Cs apply.

Questions & Answers

Pay on Finance

We know a new appliance is an investment, whether your old one has broken down or you're kitting out a new home. That's why we offer the option to Pay on Finance. If you spend £249 or more online, you can choose to spread the cost of your purchase over a time to suit you, whether it's 6, 12, 24, 36 or 48 months. Just select the Pay on Finance option when you check out.

It's as easy as:

  • Add your products
    and services
  • Select Pay on Finance
    at checkout
  • Complete the easy

Representative Example

We want our Pay on Finance option to be as easy to understand and straightforward as possible. We've created the chart below to tell you how much you'll pay back per month. On selected products, Interest Free and Buy Now Pay Later payment options will be available as part of specific promotions.

Enter your order total:
* On selected products subject to availability. T&Cs apply.

Finance Terms and Conditions

If your application is successful, you'll be asked to verify your identity by authorising a 50p transaction against a credit or debit card that you own. This helps protect you and us against fraudulent finance contracts. No money will be taken from your card, the details are only used to check that they are valid and registered to your address.

Pay on Finance for interest-bearing credit products is available over 12, 24, 36 or 48 months, subject to status. From time to time, we may offer an interest-free credit product over 6 or 12 month terms, at our discretion. To be eligible to apply for finance, you must be 18 or older, in regular employment and have been a UK resident for more than 3 years. Other conditions may apply and we cannot guarantee that your application will be accepted. Stock will not be allocated until the application has been completed and approved. We reserve the right to withdraw finance on certain products at any time. Pay on Finance is provided through our external partner, V12. If your application is successful you’ll enter into a credit agreement with Secure Trust Bank Plc; V12’s parent company.

Should you cancel your credit agreement and have already received products from us, then you will be liable to pay us in full for the product (unless your cancellation rights apply).

Buy Now Pay Later and Interest Free finance options will be available on selected products as part of a specific promotion. These promotions are subject to availability and can be withdrawn at any time.


Who is eligible for finance?

Finance is available on orders of £249 or more, placed on our website. This amount includes any additional services and delivery options selected, however does not take into account any promotions, such as cashback.

You'll need to be:

  • 18 years or older.
  • A UK resident for 3 years or more/Permanent UK resident.
  • Be able to make regular repayments by Direct Debit.
  • In regular employment (minimum of 16 hours per week) including self-employment, or in a permanent residence with your spouse/partner who's in regular employment*
  • Have a debit card or credit card in your name and registered to your address and have a bank or building society current account.

Other conditions may apply and we cannot guarantee that your application will be accepted.

* If you are retired and receive a pension, V12 Retail Finance may ask for proof of sufficient income.

How long will it take to apply?

You should get an instant answer on whether your application for finance has been successful. In some cases, V12 – our 3rd party financial services provider - will need to look at the application in more detail before making their decision.

What do I need to apply?

All you need to do is fill out the online form at the payment stage and add an electronic signature. It’s important you use your full name and address details and make sure everything is spelt correctly. Please note, this is an online only finance option.

If your application is successful, you'll be asked to verify your identity by authorising a 50p transaction against a credit or debit card that you own. This helps protect you and us against fraudulent finance contracts. No money will be taken from your card; the details are only used to check that they are valid and registered to your address.

What happens if my application is turned down?

Applications may not be accepted for a number of reasons, including mis-typed information, or not meeting the specified requirements. Please note that other conditions may apply and we cannot guarantee that your application will be accepted.

If your application isn’t successful, you can still purchase the item in full via PayPal or with a valid credit or debit card. If your application is declined, it’s usually for one of the following reasons:

  • you do not meet the eligibility criteria;
  • adverse credit reference agency information;
  • your credit score;
  • you are considered to be overcommitted financially; or
  • your existing account performance with other lenders.

If you wish to appeal the decision made by V12, it’s advised you obtain an up to date copy of your credit report before appealing directly to V12. Due to data protection, all customer appeals must be email to underwriting@v12finance.com or for more advice, call V12 on 02920 468916.

A little bit about V12 Retail Finance

Finance. Pure and simple.

We've teamed up with V12 Retail Finance Limited ("V12") to offer you a flexible and affordable option to pay on finance. V12 is the UK's only specialist provider of Retail Point of Sale Credit, providing finance options for more than 20 years through its industry leading online paperless processing system. If your application is successful, you will enter into a Credit Agreement with Secure Trust Bank Plc (V12's parent company) which will be administered by V12. V12 is authorised and regulated by the Financial Conduct Authority. Secure Trust Bank Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 204550.

** The earliest delivery date may vary based on your postcode.

Welcome to AO

We've got a special offer for you!


Enter your email to get your unique discount code
Get code
Please enter a valid email address
Opt in please for newsletter
Sorry, there was a problem please try again later
It's as easy as...
Enter your email to instantly reveal your code
Add your chosen product to the basket
Apply the dicount code in the basket
Don't miss out, we'll only show this offer once! T&Cs apply


Here is a unique discount code just for you.
Your unique discount code:
Code expires in 30 days

We've saved the code in your basket if you're ready to shop now

Shop now
How to redeem your code:
Make a note of your unique discount code
Add your chosen product to the basket
Apply the dicount code in the basket