We’ve put together the perfect starter kit for all the business, marketing and hospitality students starting university this year. We also sit down with our Communications Director, Russell, as he talks us through his best tips and tricks to schooling your degree.
Intrigued? Have a read and find out how you can win the entire set up!
Meet Russell, Communications Director for AO
In 1995, I moved to Preston and started my Journalism degree at the University of Central Lancashire. It taught me every twist and turn of the profession from shorthand to media law but the freedom to sniff out a story and report on it was mind-blowing.
As far back as I can remember, I always wanted to be a journalist. Before Netflix, the original House of Cards got me hooked on stories, truth and what’s known today as “spin”. Not long after starting high school, I persuaded my local newspaper, the Glossop Chronicle, to teach me basic reporting. Stints of work experience in Manchester’s radio and print newsrooms followed along with on-air news reporting for a hospital radio station.
Now maybe I abused that freedom at times, having too much fun in Madchester’s clubs but I wouldn’t change a thing. University gets you an academic qualification but you’re living on your own for the first time. Life lessons, like self-confidence and managing money – or managing without it – come thick and fast.
After graduating, I faced a career choice: work as a junior reporter on a supermarket industry magazine or take a maternity cover in the Tesco press office. I never thought I’d sell my soul into PR but it was worth an extra ten grand a year. Everyone’s got their price and that was mine.
So I never made it as a journalist but actually, I’ve been lucky to work for companies that are genuinely newsworthy and regularly making headlines from the Manchester Airports Group to Asda.
Nowadays, I’m the Communications Director for AO, a company that’s bursting with stories just waiting to be found and told, which means my degree still comes into play every day.
I never thought I’d sell my soul into PR but it was worth an extra ten grand a year. Everyone’s got their price and that was mine.