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What is 4K TV?

Find out everything you need to know about 4K TV technology.

Everyone wants to enjoy amazing visuals on their TV. So, it's no wonder that 4K models are becoming a household essential. Discover how this technology delivers lifelike detail and incredible picture quality and how having a 4K TV in your home can revolutionise your favourite movies and shows.

It's all in the detail...

…and the detail on your TV is all in the pixels. If you didn’t know, pixels are those tiny dots that create the images you see on the screen. So, the more there are, the more detail you’re getting. If you think the action on an HD TV looks good, try and imagine how your favourite shows would look with four times as many pixels and twice the resolution as a Full HD set. Well, that's exactly what you can expect with a 4K TV. A huge leap in the number of pixels means a huge leap in quality. Whatever you're watching, you'll be able to sit back and enjoy razor-sharp, detailed pictures that throw you into the heart of the action. 4K gives you a proper home entertainment centrepiece.

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The big screen experience

Although 4K will improve picture quality on any TV, its incredible effects bring you an even more immersive experience on the biggest screens. Boasting a resolution of over 8 million pixels, there's more of that glorious detail to fill the space on screens of those larger models. Even the film industry agree. They reckon that 4K is as close as you can get to the sort of picture quality you get with a 35mm film. Your movie nights have never looked so good.

4K TVs 55" and above

What can I watch in 4K?

All sorts. There’s a bunch of live TV channels that broadcast in 4K like Sky Sports, Sky Cinema and BT Sport. Streaming services such as Netflix, Amazon Video and YouTube also have tonnes of 4K content for you to get stuck into. You can even hook up a 4K Blu-ray player to your compatible TV and enjoy the latest releases in all that glorious detail. With new movies and shows arriving on each platform all the time, you’ll never be short of stunning entertainment with a 4K TV.

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