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We are AO

Watch us do it

1000s of incredible products

You won’t find anyone more passionate about tech and electricals than us. Our Online Electricals Store has everything from the latest smart tech and TVs, to all-singing, all-dancing washing machines, fridges and ovens.

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Everything is

At AO, we focus on making the decisions that make our Mums proud. That’s why, from the moment you find the TV of your dreams to the moment we deliver it to your door, we’ve got your back.

We’ll help you pick the perfect laptop for that last-minute homework, deliver you a TV for your latest boxset binge, and keep in touch with updates when your cooker’s in the back of our truck.

Customers at the heart of everything we do, ensuring you get the best experience around.

We do our bit for the planet

Nothing pleases us more than dropping off a shiny new fridge in its new home. Trouble is, old fridges are pretty tricky to dispose of. That’s why we built our very own recycling plant to safely do it for us.

We’ll take away your old appliance, lovingly crush it in our clever machine and recycle the bits that come out the other end. So, you can rest easy knowing you’ve done your bit, and we’ll rest easy knowing we’ve saved you a trip to the tip!

Find out more


fridges are recycled a year


fridges are recycled an hour


tonnes. The weight of our recycling machine, Bertha

Real reviews from real customers

We’re the only electrical retailer with over 150,000 Excellent reviews on Trustpilot. That’s a lot of happy customers, if we do say so ourselves.

Our proud rating of 4.7/5 is from over 150,000 customers

“I love ao.com”

5 star review

Elaine Malpas

“Cannot fault the service
- simply excellent”

5 star review

Gillian Humphreys

“Extra special customer service”

5 star review

Ian Stewart

Read all of our reviews

We go above and beyond

We’re a helpful bunch. Our very own fleet of trained experts do everything humanly possible to get the latest tech and electricals to you. By van, by hand or by boat (yep, that actually happened).


We’ll deliver your shiny new product fast, and for free.


Put your feet up and leave the hard work to us.

AO Finance

Finance options available on 1000s of products.

Price match

We check every price, everywhere, every day.

We get the job done

and we all work together to do it



employees across the UK and Europe


of completed deliveries a year



miles driven yearly by our drivers


You’ve read all about the good stuff we do every single day. Now let us show you how we do it…

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2019 Gender Pay Gap Report