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    The UK’s most trusted electrical retailer

    At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job and that’s at the heart of everything we do.

    And well, we've put lots of smiles on our customers’ faces! Did you know we have more 5* Trustpilot reviews than any other UK electrical retailer? We've got 400k reviews, with 94% being ‘Great’ or better. Here’s just some of the things you’ve had to say:

    It's been quite the journey so far

    We've grown from a £1 bet to big business. Yep. You read that right. Over a drink in a Bolton pub, John Roberts bet his friend that there was a better way for people to buy electricals online. Since then, we've hit some pretty big milestones...


    A £1 bet started John Roberts on his mission to sell appliances online


    Retailers asked us to sell white goods under their brand names to their customers; Sainsbury’s became our first client


    We bought a logistics business to give customers incredible delivery options and service


    Appliances Online became ao.com


    AO floated on the London Stock Exchange and became proud sponsors of Bolton Lads and Girls Club (BLGC)


    We launched AO Finance to give customers better access to essential electricals through flexible finance


    We started sponsoring Lancashire County Cricket Club (LCCC)


    We opened our own state-of-the-art recycling centre and completed the acquisition of Mobile Phones Direct


    AO Arena opened its doors! We also began our partnership with Premiership Rugby team, Sale Sharks


    We became proud sponsors of four times Netball Super League champions Manchester Thunder!

    AO, Powered by People

    We do things differently around here. We treat every customer like our gran, make decisions that make our mums proud and make things happen today (not tomorrow) - always with an AO smile.

    We have an amazing team of AOers who live and breathe our unique values every day. They make us who we are, and without them we wouldn’t be us.

    AO Jobs

    Find out more about us

    AO World  Annual Report