After having the SE for a few years I needed an upgrade. I compared models and the 10 came out best. The screen and functions are great. The only downside is the battery does not last as long as I anticipated after looking at specifications and comparisons.

Watch is great, the strap options aren’t the best; purchased a second strap after purchase

It's beautiful, lightweight and classy-looking product with heaps of features and I'm looking forward to really putting them to good use. That said it's only really useful if you have it partnered with an iPhone - I didn't realise this when I bought it and I had to pair it up with my daughter's iPhone in order to set up. Now I get notifications every 5 seconds and she gets all my heart rate, sleep and fitness tracking data. Doh!

Lovely watch and has more than enough functions for what is required.

New to smart watches, but absolutely love it. It’s so comfortable, you hardly know you have it on. Love the convenience of it & all the features. I would say the only thing that lets it down is the battery life, hence the deduction of a star.

Amazing product- does everything I want it to do. Easy to use. Looks great.

The girlfriend LOVES her new Apple Watch, gained me a lot of brownie points. Well worth it.

Great colour band. Always on display makes a huge difference