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    LG Nanocell 50NANO866PA 50" Smart 4K Ultra HD TV

    LG Nanocell 50NANO866PA 50" Smart 4K Ultra HD TV

    Key Features

    • 4k Ultra HD & NanoCell tech for sharpness & rich colour
    • Dolby Vision IQ adjusts the colour & contrast for you
    • Smart TV - catch up, movies & more
    • Dolby Atmos® delivers incredible surround sound
    • Sit anywhere in the room and see everything clearly
    Add to compare View Product Specs

    LG Nanocell 50NANO866PA 50" Smart 4K Ultra HD TV


    New energy ratings for 2021

    The energy label scale has changed in line with new EU regulations.

    Learn more

    Choose size

    • 50"
    • 55"
    • 65"
    • 75"
    • 86"
    Delivery Delivery from Fri 10th Dec Delivery from tomorrow, 10th December From tomorrow, 10th December From tomorrow, Fri 10th December

    We’re still delivering to our customers safely. Since the latest Government advice, we’ve had to make a few changes. If you’re self-isolating then we’re now only able to deliver products to your doorstep. Otherwise, we’ll come into your home and take your product to any room you choose.

    We’ll deliver any product to your home, 7 days a week.

    • We schedule deliveries from 7am until 7pm.
    • You can choose a paid morning or afternoon delivery timeslot when you checkout.
    • Free delivery is also available.
    • We’ll text you a 4 hour timeslot on the morning of your delivery.
    • We'll give you your driver’s number just in case there are any issues.
    • Your driver will call you to keep you up to date on the day.
    • Delivery restrictions apply. Please see our delivery page for more information.
    △ The earliest delivery date may vary based on your postcode.
    Services TV Placement, Remove & Recycle
    • TV Placement £125.00
    • Remove & Recycle £20.00

      We can collect your old TV and take it away for recycling. Our experts will recycle it safely and responsibly in our state-of-the-art facility.

      The cost of our Remove & Recycle service goes towards safely transporting the product to our recycling plant. Under the WEEE regulations, recycling costs are primarily covered by the product manufacturer.

      Also, while we’re picking up your appliance, if you’ve got any smaller kitchen electricals that need recycling – such as kettles, toasters or blenders – we’ll happily take those away too at no extra charge. Just pass them to your driver when we’re picking up your larger appliance.


    Incredible Deal

    This product is one of our incredible deals
    You’re getting an incredible price on a fantastic product that’s full of handy features. Not quite right? We’ve got loads more deals lined up.
    AO Finance Instalment plan from £18.91 per month

    Product Overview

    This 50” LG TV is packed with all the incredible tech you need to make movie nights more memorable than ever. As soon as you turn it on, the 4K resolution and NanoCell technology team up for a picture full of super-sharp detail and lifelike colour. This clever model doesn’t stop there, because it also keeps an eye on what you’re watching, and tweaks the settings to best fit what’s on – no more messing with the options each time you switch channels. Looking for a new boxset or blockbuster is really easy too, because you only have to speak into the magic remote to find what you’re after.

    Key Features

    • 4k Ultra HD & NanoCell tech for sharpness & rich colour
    • Dolby Vision IQ adjusts the colour & contrast for you
    • Smart TV - catch up, movies & more
    • Dolby Atmos® delivers incredible surround sound
    • Sit anywhere in the room and see everything clearly
    Add to compare View Product Specs

    Features we love

    A display that pops

    Watch everything on a screen it deserves thanks to this TV’s NanoCell technology. Using a special feature, it filters out any impure colours, so every moment of your films will be filled with the brightest and most natural shades. This transforms your room into your very own home cinema, meaning you won’t have to step out your house to get truly wrapped up in your films – did someone say popcorn?

    Whatever you watch will look and sound amazing

    The sound and picture will always be optimised for whatever you’re watching thanks to the α7 Gen4 4K processor. Clever tech brightens up the screen to highlight little details and makes the action sharper, while the sound settings are tweaked depending on what you’re watching. So, if you’re enjoying the footy, you’ll be able to hear every word of the commentary and catch every goal perfectly, while explosions in blockbusters will look and sound amazing.

    Superb Dolby Atmos sound and Dolby Vison picture quality

    Immerse yourself in the atmosphere of whatever you’re watching with Dolby Atmos® and Dolby Vision®. Cutting-edge Dolby Atmos® recreates sound in 3D, so you can hear it from all directions, while Dolby Vision® increases the contrast between light and dark, to create a vivid picture that’s bursting with colour. This creates an outstanding cinematic experience, for more memorable movie nights and amazing match days.

    Get your game on

    Get the most out of the latest games consoles thanks to the cutting edge tech available on select LG TVs. A high refresh rate coupled with HDMI 2.1 features like VRR, a tech that helps your TV and console work together better, mean you can enjoy super smooth and clear gaming, and stay one step ahead of the competition!

    Never miss a match

    Keep up to date with all your favourite teams thanks to sports alert. From football and hockey to baseball and basketball, you can choose all your favourite teams and get notified before, during, and after the games with their score. So, you’ll never accidentally miss out on all the action of a big game.

    Top TV tips

    Remember that a TV’s size in inches is diagonal from corner to corner. So, if you're using the stand, you’ll need to check the width of the TV in the product specification to make sure it’ll fit on your furniture. Check the feet too – if they’re at the edges of the TV, make sure they’ll both fit on your TV stand. You can read our guide here.

    Product Specification

    Key Information

    (H)63.5 x (W)112.0 x (D)4.9
    Energy Rating
    Number Of USB Ports


    Common Interface (CI)
    Digital Optical Output
    Ethernet (LAN) Input
    Headphone Socket

    Dimensions Including Packaging

    Depth Including Packaging
    19 cm
    Height Including Packaging
    81 cm
    Width Including Packaging
    122 cm

    Features We Love

    Eco Mode
    Noise Reduction System
    Sleep Timer

    Great For Gaming

    AMD FreeSync
    NVidia G-Sync Technology


    Vesa Wall Mount Size
    200 x 200 mm
    Vesa Wall Mount Supported
    Width Of Stand
    84.1 cm

    Operating System & Software

    Operating System

    Picture Detail

    Aspect Ratio


    HDMI version
    Number of Ethernet Ports (LAN)
    Number Of HDMI Inputs

    Product Detail

    Country Of Origin
    South Korea
    (H)63.5 x (W)112.0 x (D)4.9
    Product Depth
    4.9 cm
    Product Height
    63.5 cm
    Product Width
    112 cm
    14 Kg
    Weight With Packaging
    18.3 Kg

    Screen Technology

    AMD FreeSync™ Premium
    Dolby Vision IQ
    Full Array Dimming
    Game Optimiser
    Game Picture Mode
    HDR (High Dynamic Range)
    HDR Type
    Dolby Vision IQ,High Dynamic Range 10 Pro (HDR10 Pro),Hybrid Log-Gamma (HLG)
    Maximum Refresh Rate
    120 Hz
    NanoCell Technology
    Picture Processor
    LG AI Picture
    Resolution Size
    3840 x 2160
    Resolution Type
    4K Ultra HD
    Screen Size
    50 Inches
    Screen Type
    Ultra HD 4K Upscaling
    Wide Viewing Angle

    Smart Technology

    Apple AirPlay 2
    Smart TV
    Voice Control
    Works With Amazon Alexa
    Works With Google Assistant

    Sound Technology

    Dolby Atmos
    Dolby Atmos Sound
    Number of Internal Speakers
    Number Of Speakers
    Sound Modes
    AI Sound

    Tuner and Smart Services

    Tuner Type
    Analog & Digital
    Video Apps
    All 4,Amazon Prime Video,Apple TV,BBC iPlayer,Disney+,Freeview Play,HD+ RePlay,ITV Hub,My5,NOW TV,Ra
    Web Browsing

    Unique Features

    Energy Saving

    USB and Media

    USB Recording (DVR)


    Manufacturer Warranty
    AO Care Protection plans from £6.99 per month.More info
    1 Year

    What's In The Box

    Mounting Bracket
    Remote Control
    Smart Remote Control

    Wireless Connections

    Bluetooth Version
    Wifi Technology
    Wi-Fi 5 (802.11ac)

    Customer Reviews

    4.6 / 5
    Showing 6 of 11 reviews

    looks good easy to use good choice of networks

    a new digger tv for us good size easy to set up
    m Haydock

    Love it

    Not bought a TV in 10 years. Suffice to say, I am loving it.

    new tv

    brilliant product, and a fair price.... the delivery guys were top notch and took of my product and made sure it wasnt damaged at all. cant praise AO highly enough

    Great 4K HDR Lounge PC Screen

    This TV is fantastic after a bit of tuning and tinkering. I found out of the box, everything has a slight yellow tint to it, but this can be sorted out with the colour and white balance settings. I picked it up for the high refresh rate display, along with the neat features like low latency mode and VRR, making it a great choice as my couch PC display. Forza Horizon 5 looks phenomenal (albeit not utilising the high refresh rate at 4k (just due to PC limitations)) Highly recommend.
    Ollie Thomas

    Impressive and elegant piece of kit

    Excellent clarity and sleek design. The viewing angle is rather narrow so make sure you can sit either directly in front or a reasonable distance away. I had to scroll through the various picture modes to get a picture that wasn't too light but all good now. Not too sure that the higher picture refresh rate will make a significant difference but overall, a very impressive upgrade.
    Dave Stephens

    Great product and service

    Easy, on time delivery with friendly service. No issues unpacking and installing. Great TV, value and service.
    Mark Guthrie

    Any offers are genuine savings. We always want to be able to offer you an incredible deal, so we’ll always match our competitors on price. This means our prices could drop further, or potentially reduce again once a promotional event ends. If our price drops, or you do find what you’re looking for cheaper elsewhere, we’ll offer our price match promise. See terms and conditions.

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