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Philips 55OLED754 55" Smart Ambilight 4K Ultra HD OLED TV with HDR10+, Dolby Vision, Dolby Atmos and P5 Processor

Key Features

  • 4K Ultra HD - Stunning sharpness, crystal clarity
  • Dynamic Dolby Vision HDR - incredible contrast & colour
  • Smart TV - catch up, movies & more
  • Ambilight projects on the wall around the TV
  • Amazon Alexa built-in for hands-free assistance
Add to compare View Product Specs

Philips 55OLED754 55" Smart Ambilight 4K Ultra HD OLED TV with HDR10+, Dolby Vision, Dolby Atmos and P5 Processor

AO Finance
Delivery Delivery from Sun 19th Jan Delivery from tomorrow, 19th January From tomorrow, 19th January From tomorrow, Sun 19th January

We’ll deliver any product to your home, 7 days a week and even the next day.

  • We schedule deliveries from 7am until 7pm.
  • You can choose a paid morning or afternoon delivery timeslot when you checkout.
  • Free delivery is also available.
  • We’ll text you a 3 hour timeslot on the morning of your delivery.
  • We'll give you your driver’s number just in case there are any issues.
  • Your driver will call you to keep you up to date on the day.
  • Delivery restrictions apply. Please see our delivery page for more information.

△ The earliest delivery date may vary based on your postcode.
Services TV Placement, Unpack, Remove & Recycle
  • TV Placement £ 50

    We’ll fit your new bracket and TV to the wall, then hide the cables with trunking. We’ll also connect any other devices to your TV, and set it up on your WiFi network so you can use any smart features it has. We’ll even clean up when we’re done! Please make sure you buy a compatible bracket with your TV or we won’t be able to mount it.

  • Unpack £ 4

    TVs come with quite a bit of bulky packaging. We’ll unpack your item, let you inspect it then take away all of the plastic wrap and foam packaging. 

  • Remove & Recycle £ 15

    We’ll happily take away your old TV for you and recycle it. All we ask is that it’s unplugged and ready to go. The fee for this service relates to the cost of taking your old TV away on our van rather than the recycling service.

AO Finance

Key Features

  • 4K Ultra HD - Stunning sharpness, crystal clarity
  • Dynamic Dolby Vision HDR - incredible contrast & colour
  • Smart TV - catch up, movies & more
  • Ambilight projects on the wall around the TV
  • Amazon Alexa built-in for hands-free assistance
Add to compare View Product Specs

Product Overview

Enjoy winter nights snuggled up on the sofa with this Philips OLED 55-inch TV for company. The spectacular 4K Ultra HD display creates a sharp picture full of detail, while Dolby Vision delivers breathtaking contrast and colour to bring the action to life and take movie nights to the next level. Plus, Ambilight illuminates the wall surrounding the TV with tones from the scenes, letting you fully immerse yourself in the experience. If you’re struggling for something to watch, you’ll have plenty of options for the whole family, since catch-up and streaming services are available via an internet connection with smart features. And, there’s even Amazon Alexa built-in for hands-free control, so you won’t need to start throwing cushions around to find the remote.

We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.

Features we love

Feel like part of the action

Experience more immersive viewing with Ambilight technology. Using LED lights and clever software, it creates a glow from the frame of your TV that extends the action on screen into your home. So, you’ll feel like you’re at the heart of all your favourite movies and shows.

See the detail up close

Never lose sight of the action

Enjoy a realistic cinema experience from your front room thanks to P5 Perfect Picture Engine. It works in the background to create deep, crisp contrast and vibrant natural colours, while also making sure the motion in every scene is silky-smooth. This means that whether you’re watching the big game or the latest box office smash hit, you’ll be pulled into the centre of the action.

Remarkable colour and contrast

Open your eyes to a world of colour thanks to spectacular OLED technology. Each pixel is able to replicate millions of shades, highlighting amazing details. The contrast makes the vibrant colours pop, and brings the picture to life in a way no other LED TV can. So you can enjoy your films with breath-taking visuals, putting you at the heart of the action.

Certified 4K Ultra HD with 4K upscaling

With the Ultra HD certification, your movies and TV shows are sure to look absolutely incredible. This impressive badge of honour means this product has been certified to meet high standards set by DigitalEurope to guarantee it offers true Ultra HD quality, including amazing colour and clarity. So, your favourite wildlife documentaries and action-packed blockbusters will look better than they ever have before.

See the detail up close

Colour that really pops

HDR10+ takes viewing to the next level, delivering incredibly vivid, lifelike colours over and above standard HDR. By adjusting the brightness depending on the scene, HDR10+ provides subtler gradients and more detail, making every frame super-dynamic. This means a more realistic picture whatever you’re watching, so you’ll feel even closer to the action.

Superb Dolby sound and picture quality

Immerse yourself in the atmosphere of whatever you’re watching with Dolby Atmos and Dolby Vision. Cutting-edge Dolby Atmos recreates sound in 3D, so you can hear it from all directions, while Dolby Vision increases the contrast between light and dark, to create a vivid picture that’s bursting with colour. This creates an outstanding cinematic experience, for more memorable movie nights and amazing match days.

TV at your command

This TV includes the innovative Google Assistant to make your at-home entertainment smoother and more enjoyable. By using voice commands, you can search for your favourite films, play music, discover brand new content, check what’s on later, and even change settings. So, you can easily access a whole host of content without having to type anything, and control your experience with a few simple requests.

Product Specification

Key Information

Dimensions (H)86.7 x (W)140.0 x (D)17.4
Energy Rating B
Energy Saving Mode Yes


Aerial Input (RF) No
Digital Optical Output Yes
HDMI Input 4
Internet Connection WiFi and Ethernet
USB Input 2


Stand Type Static

Features We Love

Ambilight Yes


Vesa Wall Mount Size 300 x 300 mm
Vesa Wall Mount Supported Yes
Weight With Stand 21.5 Kg
Weight Without Stand 21.2 Kg
Width Between Feet On Stand 767 cm


Headphone Socket Yes

Product Detail

Annual Power Consumption 205 Kwh
Brand Philips
Category TVs
Colour Black
Dimensions (H)86.7 x (W)140.0 x (D)17.4
On-mode Power Consumption 140 Watt
Standby Power Consumption 0.3 Watt
Title with HDR10+, Dolby Vision, Dolby Atmos and P5 Processor

Screen Technology

Dolby Vision Yes
Game Mode Yes
HDR (High Dynamic Range) Yes
HDR Type Dolby Vision, HDR10, HLG
HDR10+ Yes
Manufacture Motion Rate 4500 PPI Hz
Picture Processor P5 Engine
Resolution Size 3840 x 2160
Resolution Type 4K Ultra HD
Screen Size 55 Inches
Screen Type OLED

Smart Technology

Amazon Alexa Built-in Yes
App / Portal Store Yes
Smart TV Yes

Sound Technology

Audio Power 40 Watt
Dolby Atmos Yes
Dolby Sound Technology Yes
Number of Internal Speakers 3

System and Features

Auto Power Off Yes

Tuner and Smart Services

All 4 No
BBC iPlayer No
Demand 5 No
ITV Hub No
Netflix Yes
Now TV No
Spotify No
Tuner Type Freeview HD
Youtube Yes

USB and Media

USB Recording (DVR) Yes


Manufacturer Warranty
AO Care Protection plans from £8.99 per month.More info
2 Year

Customer Reviews

4.4 / 5
Showing 5 of 5 reviews

Brilliant tv

I was a little cautious at first simply because it wasn’t one of the bigger brands, but I’m very happy with my choice. This is a beautiful tv. Picture quality is amazing when viewing 4K or even a blu-ray. The blacks are very punchy. And one of the features that drew me to this tv was the Ambilight feature, it really does bring the picture to life and sucks you more into whatever you’re watching. And the beauty of it is you can turn it on or off if you really wish but anything without it seems flat now!

Great TV

The picture quality of the tv is fantastic and although I wasn't fussed about ambient lighting, it adds to the overall pleasure of the tv. I would definitely recommend this TV for anyone looking for a 4k oled. It's very slim although obviously quite a large screen size but would probably be best to go on a wall.

wonderful picture but some flaky software and cheap remote

I'd give it 3.5 out of 5. picture is 5/5, not surprising since this is the same panel as in LG TVs, but LG don't have Ambilight, I love Ambilight. issues are 1 the remote is cheap annd restricted functions, no direct input select such as HDMI1, HDMI2, means I can't learn those functions for my universal remote. also the software is flaky, I've had a few crashes had to power cycle at wall twice in less than a week. the Apps are limited too, no Spotify for example. Stick a Chromecast or Firestick in the side and away you go. better more stable software, more apps and a nice remote please.

Great Tv Great delivery Great price

Brilliant TV for the money well worth going for the OLED and ambilight is superb!!

Great with some buts

The 55OLED754 is overall a fantastic tv. The picture quality is absolutely majestic, including the now-so important blackest black of all blacks :). Images are vivid, crisp and make a true pleasure to watch anything. The Ambilight also add enormously to the experience, and have so many options that there is anything for any taste and use. The sound of the tv itself is definitively fine as support to the images, mind you that I have also a 5.1 sound system therefore I am a bit bias, though, but is a bit a lower grade compared to the picture standards. What really may let down, although it is not something that it is use frequently, is the Saphi os and the overall controls/settings/etc. The Saphi os may, unfortunately, be very frustrating at times, as it seems to be the overall paths to change many settings, although it is true that it is something that it is used occasionally. Overall it is a great tv worth of the price and I would sincerely recommended to anyone who are interested in buying an OLED 4k TV.

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