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Philips 55OLED754 55" Smart Ambilight 4K Ultra HD OLED TV with HDR10+, Dolby Vision, Dolby Atmos and P5 Processor

Key Features

  • 4K Ultra HD - Stunning sharpness, crystal clarity
  • Dynamic Dolby Vision HDR - incredible contrast & colour
  • Smart TV - catch up, movies & more
  • Ambilight projects on the wall around the TV
  • Amazon Alexa built-in for hands-free assistance
Add to compare View Product Specs

Philips 55OLED754 55" Smart Ambilight 4K Ultra HD OLED TV with HDR10+, Dolby Vision, Dolby Atmos and P5 Processor

AO Finance
Delivery Delivery from Sun 12th Jul Delivery from tomorrow, 12th July From tomorrow, 12th July From tomorrow, Sun 12th July

We’re still delivering to our customers safely. Since the latest Government advice, we’ve had to make a few changes. If you’re self-isolating then we’re now only able to deliver products to your doorstep. Otherwise, we’ll come into your home but only deliver to behind your main door. Unfortunately, as our delivery partner is no longer able to operate in Northern Ireland, we are unable to offer home delivery to any Northern Ireland postcode.

We’ll deliver any product to your home, 7 days a week.

  • We schedule deliveries from 7am until 7pm.
  • You can choose a paid morning or afternoon delivery timeslot when you checkout.
  • Free delivery is also available.
  • We’ll text you a 3 hour timeslot on the morning of your delivery.
  • We'll give you your driver’s number just in case there are any issues.
  • Your driver will call you to keep you up to date on the day.
  • Delivery restrictions apply. Please see our delivery page for more information.

△ The earliest delivery date may vary based on your postcode.
Services Remove & Recycle
  • Remove & Recycle £ 20.00

    Following the latest Government advice, we’ve had to make some changes to our services.

    We can still collect your old appliance and take it away for recycling. You’ll just need to make sure it’s by the entrance to your property ready for us to collect, as we won’t be able to remove it from any other room in your home.

    We’ll happily take away your old TV for you and recycle it. All we ask is that it’s unplugged and ready to go. The fee for this service relates to the cost of taking your old TV away on our van rather than the recycling service.


Claim 10 free movies on Rakuten TV

when you buy this Philips TV

All claims must be made through the Philips website before 15th August 2020

For more information and T&Cs click here

Offer ends 31st July 2020

AO Finance

Key Features

  • 4K Ultra HD - Stunning sharpness, crystal clarity
  • Dynamic Dolby Vision HDR - incredible contrast & colour
  • Smart TV - catch up, movies & more
  • Ambilight projects on the wall around the TV
  • Amazon Alexa built-in for hands-free assistance
Add to compare View Product Specs

Product Overview

Enjoy winter nights snuggled up on the sofa with this Philips OLED 55-inch TV for company. The spectacular 4K Ultra HD display creates a sharp picture full of detail, while Dolby Vision delivers breathtaking contrast and colour to bring the action to life and take movie nights to the next level. Plus, Ambilight illuminates the wall surrounding the TV with tones from the scenes, letting you fully immerse yourself in the experience. If you’re struggling for something to watch, you’ll have plenty of options for the whole family, since catch-up and streaming services are available via an internet connection with smart features. And, there’s even Amazon Alexa built-in for hands-free control, so you won’t need to start throwing cushions around to find the remote.

We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.

Features we love

Feel like part of the action

Experience more immersive viewing with Ambilight technology. Using LED lights and clever software, it creates a glow from the frame of your TV that extends the action on screen into your home. So, you’ll feel like you’re at the heart of all your favourite movies and shows.

See the detail up close

Never lose sight of the action

Enjoy a realistic cinema experience from your front room thanks to P5 Perfect Picture Engine. It works in the background to create deep, crisp contrast and vibrant natural colours, while also making sure the motion in every scene is silky-smooth. This means that whether you’re watching the big game or the latest box office smash hit, you’ll be pulled into the centre of the action.

Remarkable colour and contrast

Open your eyes to a world of colour thanks to spectacular OLED technology. Each pixel is able to replicate millions of shades, highlighting amazing details. The contrast makes the vibrant colours pop, and brings the picture to life in a way no other LED TV can. So you can enjoy your films with breath-taking visuals, putting you at the heart of the action.

Certified 4K Ultra HD with 4K upscaling

With the Ultra HD certification, your movies and TV shows are sure to look absolutely incredible. This impressive badge of honour means this product has been certified to meet high standards set by DigitalEurope to guarantee it offers true Ultra HD quality, including amazing colour and clarity. So, your favourite wildlife documentaries and action-packed blockbusters will look better than they ever have before.

See the detail up close

Colour that really pops

HDR10+ takes viewing to the next level, delivering incredibly vivid, lifelike colours over and above standard HDR. By adjusting the brightness depending on the scene, HDR10+ provides subtler gradients and more detail, making every frame super-dynamic. This means a more realistic picture whatever you’re watching, so you’ll feel even closer to the action.

Superb Dolby sound and picture quality

Immerse yourself in the atmosphere of whatever you’re watching with Dolby Atmos and Dolby Vision. Cutting-edge Dolby Atmos recreates sound in 3D, so you can hear it from all directions, while Dolby Vision increases the contrast between light and dark, to create a vivid picture that’s bursting with colour. This creates an outstanding cinematic experience, for more memorable movie nights and amazing match days.

TV at your command

This TV includes the innovative Google Assistant to make your at-home entertainment smoother and more enjoyable. By using voice commands, you can search for your favourite films, play music, discover brand new content, check what’s on later, and even change settings. So, you can easily access a whole host of content without having to type anything, and control your experience with a few simple requests.

Product Specification


Key Information

Dimensions (H)86.7 x (W)140.0 x (D)17.4
Energy Rating B
Energy Saving Mode Yes


Aerial Input (RF) No
Digital Optical Output Yes
HDMI Input 4
Internet Connection WiFi and Ethernet
USB Input 2


Headphone Socket Yes
Stand Type Static

Features We Love

Ambilight Yes


Vesa Wall Mount Size 300 x 300 mm
Vesa Wall Mount Supported Yes
Weight With Stand 21.5 Kg
Weight Without Stand 21.2 Kg
Width Between Feet On Stand 767 cm

Product Detail

Annual Power Consumption 205 Kwh
Brand Philips
Category TVs
Colour Black
Dimensions (H)86.7 x (W)140.0 x (D)17.4
On-mode Power Consumption 140 Watt
Standby Power Consumption 0.3 Watt
Title with HDR10+, Dolby Vision, Dolby Atmos and P5 Processor

Screen Technology

Dolby Vision Yes
Game Mode Yes
HDR (High Dynamic Range) Yes
HDR Type Dolby Vision, HDR10, HLG
HDR10+ Yes
Manufacture Motion Rate 4500 PPI Hz
Picture Processor P5 Engine
Resolution Size 3840 x 2160
Resolution Type 4K Ultra HD
Screen Size 55 Inches
Screen Type OLED

Smart Technology

Amazon Alexa Built-in Yes
App / Portal Store Yes
Smart TV Yes

Sound Technology

Audio Power 40 Watt
Dolby Atmos Yes
Dolby Sound Technology Yes
Number of Internal Speakers 3

System and Features

Auto Power Off Yes

Tuner and Smart Services

All 4 No
BBC iPlayer No
Demand 5 No
ITV Hub No
Netflix Yes
Now TV No
Spotify No
Tuner Type Freeview HD
Youtube Yes

USB and Media

USB Recording (DVR) Yes


Manufacturer Warranty
AO Care Protection plans from £8.99 per month.More info
2 Year

Customer Reviews

4.7 / 5
Showing 6 of 22 reviews

great so far

Really enjoying the first week with the 55OLED754; noticeable improvement on our previous LCD; some reviews have found the interface to be cumbersome but I have found it perfectly fine. Only point is the lack of screensaver options - have written to Philips who responded saying there would be a software update on the way - looking forward to this!

Fantastic Product

Incredible picture and sound quality, and the ambilight truly makes it a cinematic experience all around. 10/10 highly recommend.

Awesome TV

The image quality of this TV is very good, having come from an old 1080i LCD TV. The Colour accuracy and black level this OLED panel give you are awesome (albeit you have to play around with the image settings) The motion processing by default is not good, but adjusting to movie mode makes this much better, though there's still occasions where it's not great (e.g. if someone on screen moves behind something like vertical fence panels) The inbuilt sound is OK, I will look to get a proper sound system as soon as I can afford to though... The Smart TV is usable and generally very good / not slow like some other brands. I'm really loving this TV and would recommend to anyone looking to get into higher end AV experience

Phillips OLED Amberlight

The picture quality on this TV is absolutely amazing & the amberlights to the rear make a great effect on an evening. would recommend to anyone.

Great looking and perfect picture

The telly itself is beautiful the picture is perfect I'm very happy with my product thank you

Excellent all round

Fantastic service with queries answered promptly, updates provided and product spec/delivery exactly as described Extremely happy with the Phillips TV - picture quality is excellent - smart functionality and set up simple - plus having a lot of detailed personal optimisation on settings if you are minded - great tv for the money - highly recommended

Any offers are genuine savings. Because we match the prices of competitors, there is the potential for prices to drop further. We will always offer our customers our price match promise. See terms and conditions.

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