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LG 55UM7660PLA 55" Smart 4K Ultra HD TV with HDR10, HLG and True Colour Accuracy

£449
Save £151

LG 55UM7660PLA 55" Smart 4K Ultra HD TV with HDR10, HLG and True Colour Accuracy

  Not quite what you're looking for? Check out the rest of our TVs range

Product Specification

26cm
78.4cm
123.4cm
28cm
78.9cm
123.9cm

Key Information

Dimensions (H)78.4 x (W)123.4 x (D)26.0
Energy Rating A
Energy Saving Mode Yes

Connectivity

Aerial Input (RF) Yes
Common Interface (CI) Yes
Component Video Input Yes
Composite Video Input Yes
Digital Optical Output Yes
HDMI ARC (Audio Return Channel) Yes
HDMI Input 4
Internet Connection Built-in WiFi
Satellite Connection Optional
Satellite Input (LNB) Yes
USB Input 2

Design

Curved Design No
Stand Type Crescent Stand

Features We Love

Android TV No
Home Dashboard Yes
LG ThinQ AI Yes
Voice Assistant Technology Yes

Installation

Vesa Wall Mount Size 300 x 300 mm
Vesa Wall Mount Supported Yes
Weight With Stand 17.1 Kg
Weight Without Stand 16.1 Kg

Product Detail

Annual Power Consumption 160 Kwh
Brand LG
Category TVs
Colour Dark_Silver
Dimensions (H)78.4 x (W)123.4 x (D)26.0
New In Yes
On-mode Power Consumption 115 Watt
SKU 55UM7660PLA
Standby Power Consumption 0.5 Watt
Width Of Stand 81.9 cm

Screen Technology

4K Ultra HD Yes
Game Mode Yes
HDR (High Dynamic Range) Yes
HDR Type HDR10, HLG
HDR10 Yes
HLG Yes
LED Backlit Yes
Manufacture Motion Rate TM100 Hz
Maximum Refresh Rate 50 Hz
Movie Mode Yes
Picture Processor Quad Core
Resolution Size 3840 x 2160
Resolution Type 4K Ultra HD
Screen Size 55 Inches
Screen Type LED
Sports Picture Mode Yes
True Colour Accuracy Yes
True Immersion Yes
Ultra HD 4K Upscaling Yes
Wide Viewing Angle Yes

Smart Technology

Amazon Alexa Built-in Yes
App / Portal Store Yes
Freeview Play Yes
Google Assistant Built-in Yes
Screen Mirroring Yes
Smart Phone / Tablet App Available Yes
Smart TV Yes

Sound Technology

Audio Power 20 Watt
Dolby Sound Technology No
DTS Virtual:X Surround Yes
LG Adaptive Sound Control Yes
LG Sound Sync Yes
Number of Internal Speakers 2
Ultra Surround Yes

System and Features

Auto Power Off Yes
Auto Tuning Yes
EPG Yes
Parental Control Yes
Sleep Mode Yes

Tuner and Smart Services

All 4 Yes
BBC iPlayer Yes
Demand 5 Yes
ITV Hub Yes
Netflix Yes
Now TV Yes
Spotify Yes
Tuner Type Freeview HD and Freesat HD
Youtube Yes

USB and Media

USB Recording (DVR) Yes

Warranty

Manufacturer Warranty
AO Care Protection plans from £6.49 per month.More info
1 Year

What's In The Box

Cable Guides Yes x 1
Cable Ties Yes x 1
Magic Remote Yes
Magic Remote Batteries AA x 2
Manual / Quick Guide Yes
Power Cable Yes
Screws Yes x 4
Stand Yes
TV Yes

Wireless Connections

AirPlay 2 Yes
Bluetooth Yes
Miracast Yes

Product Overview

Settle down for an evening of incredible viewing with this 55 inch LG LED TV. It combines the amazing picture of a 4K resolution with upscaling technology to bring jaw-dropping quality to all your favourite movies and shows. Plus, every scene will come alive with vibrant hues thanks to HDR10, while True Colour Accuracy delivers sharper, more realistic tones. You’ll be spoilt for choice when it comes to entertainment, since it can connect to the internet and access a whole host of catch-up and streaming services. And it has Google Assistant and Amazon Alexa built-in, letting you browse channels, check the weather and find out about the blockbuster you’re watching just by speaking into the Magic Remote.

We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.

LG 55UM7660PLA 55" Smart 4K Ultra HD TV with HDR10, HLG and True Colour Accuracy

£449
Save £151
AO Finance
Available

Choose size

  • 55"
  • 65"
Delivery Delivery from Wed 1st Apr Delivery from Wed 1st April From Wed 1st April From Wed 1st April

Delivery

We’re still delivering to our customers safely. Since the latest Government advice, we’ve had to make a few changes. If you’re self-isolating then we’re now only able to deliver products to your doorstep. Otherwise, we’ll come into your home but only deliver to behind your main door. Unfortunately, as our delivery partner is no longer able to operate in Northern Ireland, we are unable to offer home delivery to any Northern Ireland postcode.

We’ll deliver any product to your home, 7 days a week.

  • We schedule deliveries from 7am until 7pm.
  • You can choose a paid morning or afternoon delivery timeslot when you checkout.
  • Free delivery is also available.
  • We’ll text you a 3 hour timeslot on the morning of your delivery.
  • We'll give you your driver’s number just in case there are any issues.
  • Your driver will call you to keep you up to date on the day.
  • Delivery restrictions apply. Please see our delivery page for more information.

△ The earliest delivery date may vary based on your postcode.
Services Remove & Recycle

Services

  • Remove & Recycle £20.00

    Following the latest Government advice, we’ve had to make some changes to our services.

    We can still collect your old appliance and take it away for recycling. You’ll just need to make sure it’s by the entrance to your property ready for us to collect, as we won’t be able to remove it from any other room in your home.

    We’ll happily take away your old TV for you and recycle it. All we ask is that it’s unplugged and ready to go. The fee for this service relates to the cost of taking your old TV away on our van rather than the recycling service.

Promotions

TV Clearance

This product is part of our TV clearance

You’re getting an incredible price on a fantastic product that’s full of handy features. Not quite right? We’ve got loads more deals lined up. Check them out here.

Key Features

  • 4K Ultra HD with upscaling - incredible picture quality
  • HDR10 fills images with vivid and lifelike colour
  • Smart TV - catch up, movies & more
  • True Colour Accuracy delivers rich, realistic shades
  • Magic Remote included – control the TV with your voice

Product Overview

Settle down for an evening of incredible viewing with this 55 inch LG LED TV. It combines the amazing picture of a 4K resolution with upscaling technology to bring jaw-dropping quality to all your favourite movies and shows. Plus, every scene will come alive with vibrant hues thanks to HDR10, while True Colour Accuracy delivers sharper, more realistic tones. You’ll be spoilt for choice when it comes to entertainment, since it can connect to the internet and access a whole host of catch-up and streaming services. And it has Google Assistant and Amazon Alexa built-in, letting you browse channels, check the weather and find out about the blockbuster you’re watching just by speaking into the Magic Remote.

We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.

Product Specification

Highlights

Dimensions (H)78.4 x (W)123.4 x (D)26.0
HDMI Input 4
Internet Connection Built-in WiFi
USB Input 2
Stand Type Crescent Stand
HDR (High Dynamic Range) Yes
Resolution Size 3840 x 2160
Resolution Type 4K Ultra HD
Screen Size 55 Inches
Screen Type LED
Smart TV Yes
Manufacturer Warranty 1 Year
AO Care Protection plans from £6.49 per month.More info

Key Information

Energy Rating A
Energy Saving Mode Yes

Connectivity

Aerial Input (RF) Yes
Common Interface (CI) Yes
Component Video Input Yes
Composite Video Input Yes
Digital Optical Output Yes
HDMI ARC (Audio Return Channel) Yes
HDMI Input 4
Internet Connection Built-in WiFi
Satellite Connection Optional
Satellite Input (LNB) Yes
USB Input 2

Design

Curved Design No
Stand Type Crescent Stand

Features We Love

Android TV No
Home Dashboard Yes
LG ThinQ AI Yes
Voice Assistant Technology Yes

Installation

Vesa Wall Mount Size 300 x 300 mm
Vesa Wall Mount Supported Yes
Weight With Stand 17.1 Kg
Weight Without Stand 16.1 Kg

Product Detail

Annual Power Consumption 160 Kwh
Brand LG
Category TVs
Colour Dark_Silver
Dimensions (H)78.4 x (W)123.4 x (D)26.0
New In Yes
On-mode Power Consumption 115 Watt
SKU 55UM7660PLA
Standby Power Consumption 0.5 Watt
Width Of Stand 81.9 cm

Screen Technology

4K Ultra HD Yes
Game Mode Yes
HDR (High Dynamic Range) Yes
HDR Type HDR10, HLG
HDR10 Yes
HLG Yes
LED Backlit Yes
Manufacture Motion Rate TM100 Hz
Maximum Refresh Rate 50 Hz
Movie Mode Yes
Picture Processor Quad Core
Resolution Size 3840 x 2160
Resolution Type 4K Ultra HD
Screen Size 55 Inches
Screen Type LED
Sports Picture Mode Yes
True Colour Accuracy Yes
True Immersion Yes
Ultra HD 4K Upscaling Yes
Wide Viewing Angle Yes

Smart Technology

Amazon Alexa Built-in Yes
App / Portal Store Yes
Freeview Play Yes
Google Assistant Built-in Yes
Screen Mirroring Yes
Smart Phone / Tablet App Available Yes
Smart TV Yes

Sound Technology

Audio Power 20 Watt
Dolby Sound Technology No
DTS Virtual:X Surround Yes
LG Adaptive Sound Control Yes
LG Sound Sync Yes
Number of Internal Speakers 2
Ultra Surround Yes

System and Features

Auto Power Off Yes
Auto Tuning Yes
EPG Yes
Parental Control Yes
Sleep Mode Yes

Tuner and Smart Services

All 4 Yes
BBC iPlayer Yes
Demand 5 Yes
ITV Hub Yes
Netflix Yes
Now TV Yes
Spotify Yes
Tuner Type Freeview HD and Freesat HD
Youtube Yes

USB and Media

USB Recording (DVR) Yes

Warranty

Manufacturer Warranty
AO Care Protection plans from £6.49 per month.More info
1 Year

What's In The Box

Cable Guides Yes x 1
Cable Ties Yes x 1
Magic Remote Yes
Magic Remote Batteries AA x 2
Manual / Quick Guide Yes
Power Cable Yes
Screws Yes x 4
Stand Yes
TV Yes

Wireless Connections

AirPlay 2 Yes
Bluetooth Yes
Miracast Yes

Help and Advice

Need a few things clearing up? Check out our Help and Advice section.

Visit Help & Advice

Questions & Answers

Features we love

Certified 4K Ultra HD with 4K upscaling

With the Ultra HD certification, your movies and TV shows are sure to look absolutely incredible. This impressive badge of honour means this product has been certified to meet high standards set by Eurofins to guarantee it offers true Ultra HD quality, including amazing colour and clarity. So, your favourite wildlife documentaries and action-packed blockbusters will look better than they ever have before.

Colour that really pops

Active HDR takes viewing to the next level, delivering incredibly vivid, life-like colours over and above standard HDR. With a wider range of brightness, Active HDR provides subtler gradients and more detail, so every frame is super-dynamic. This means a more realistic picture onscreen, so you’ll feel more immersed in what you’re watching.

A TV that waits for no one

WebOS adds a whole lot of convenience and colour to your TV’s menus. All the smart features pop up at the bottom of the screen in attractively vibrant shades, and thanks to the powerful processor, you can flick between apps quickly while still bingeing a boxset. So, if you remember that a new series of your favourite show has just launched, it’ll only be two ticks before you’re sucked into the action.

You only need to ask

LG ThinQ AI lets you control the TV, and do a whole host of other clever things too, using just your voice. It has Google Assistant and Amazon Alexa built-in, so you’ll just need to speak into the Magic Remote (included) for full control of the TV and other smart devices in your home. So whether you want to dim the lights for movie night, or you see an advert for shampoo and want to add it to a shopping list, you can simply ask.

Amazon Alexa built in

This product has Amazon Alexa built-in. Just download the Alexa app on your smartphone or tablet and you’ll be able to get set up easily. Then, you’ll be able to control it with just the power of your voice, either by talking directly to it or through your Amazon Echo speaker.

Customer Reviews

4.9 / 5
59
10
0
0
0
Showing 6 of 69 reviews

Love it

4/5
Overall I am very pleased with the LG TV. I love the picture and sound quality. My only gripe would be the complicated instructions for use, but then again I am of the generation where TV's had only an on/off button! Recommended as long as you have a 9 year old on standby

All Good

4/5
excellent product, all delivered safe and sound, picture and sound superb, remote needs a bit of working out, but getting used to it.

Alexa

5/5
Fantastic tv lovely sharp picture and the kids love alexa on it

LG 4K UHD TV

5/5
Excellent prompt service as always and a very good product. The TV has an excellent picture and was very easy to set up with my existing peripherals.

More than Smart

5/5
Easy to set up and looks good. Picture quality excellent as is the sound. Quick and polite delivery service.

Smart TV

5/5
This LG smart tv is exactly what we wanted. The quality of the picture is lovely plus you have all the apps which allows us as a family to watch films, documentaries, catch up and kids programmes which is cheaper than purchasing one of the other options. Also the built in WiFi means no extra leads to routers.
Delivery from Wed 1st Apr Delivery from Wed 1st April From Wed 1st April From Wed 1st April
Product information
TV Clearance
Remove & Recycle
£449

Any offers are genuine savings. Because we match the prices of competitors, there is the potential for prices to drop further. We will always offer our customers our price match promise. See terms and conditions.

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