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Toshiba 55X9863DB 55" Smart 4K Ultra HD OLED TV with HDR and Freeview Play

Was £999 *
Save £150

Toshiba 55X9863DB 55" Smart 4K Ultra HD OLED TV with HDR and Freeview Play

Was £999 *
Save £150
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Delivery Not available for delivery

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Not available for delivery

Services Stand Installation, Disposal


  • Stand Installation £55.00

    We want you to enjoy your new TV as soon as possible. Rather than messing about with cables and following loads of steps in the instruction manual, let us set it up for you. We'll attach the new TV to the stand that it comes with. We'll also tune it in, set up any Smart features and connect up all your existing kit. We’ll even take away the bulky packaging. 

  • Disposal £15.00

    We’ll happily take away your old TV for you and recycle it. All we ask is that it’s unplugged and ready to go. The fee for this service relates to the cost of taking your old TV away on our van rather than the recycling service.

Finance From £25.06 a month (APR 19.9%)


If your order is £199 or more, you can spread the cost with our finance options.

Key Features

  • 4K Ultra HD with upscaling - incredible picture quality
  • OLED + HDR Dolby Vision - stunning contrast & colour
  • Smart TV - stream boxsets & films in Ultra HD 4K
  • Freeview HD with Freeview Play - live & catch up TV
  • Alexa compatible - change channels with just your voice

Product Overview

Stop squinting at the screen and upgrade to this 55 inch OLED TV from Toshiba. A combination of a jaw-dropping 4K display and upscaling technology, which improves HD and Full HD content, means you’re sure to get a super-crisp image. The picture is further enhanced by the OLED display and Dolby Vision which combine to give you a wider spectrum of colours, to deliver lifelike hues and tones no matter what you’re watching. Plus, you’ll have plenty of smart TV services, including 4K streams, or if you’re more into live TV you can enjoy 70 channels and a range of catch up services with Freeview HD and Freeview Play. This model is also compatible with Alexa, so you can control everything with just a few simple voice commands.

Product Specification

Key Information

Dimensions (H)87.4 x (W)132.5 x (D)16.5
3D No
4K Ultra HD Yes
4K Ultra HD Certified Yes
Adjustable Stand No
Audio Power 12 Watt
Connected Features Freeview Play
Curved Design No
Energy Rating A
Energy Saving Mode Yes
Internet Connection Built-in WiFi
Manufacturer Warranty
AO Aftercare Protection plans from £7.49 per month.More info
1 Year
Resolution Type 4K Ultra HD
Screen Size 55 Inches
Screen Type OLED
Smart TV Yes
Stand Type Static
Tuner Type Freeview HD
TV DVD Combi No
USB Input 3
Vesa Wall Mount Supported Yes
Weight 29 Kg
Works With Amazon Alexa Yes


Aerial Input (RF) 1
Analog RCA L/R Audio Input 0
Analog RCA L/R Audio Output 1
Component Video Input 1
Composite Video Input 1
Digital Coaxial Output 0
Digital Optical Output 1
Ethernet (LAN) Input Yes
HDMI ARC (Audio Return Channel) Yes
HDMI Input 4
Satellite Input (LNB) 1
Scart Input 0
VGA Input 1


Auto Power Off Yes

Features We Love

Sleep Mode Yes

Picture Detail

HDR10 Yes

Product Detail

Best TVs for Picture Quality Yes
Brand Toshiba
Category TVs
Colour Silver
Dimensions (H)87.4 x (W)132.5 x (D)16.5
Freeview Play Yes
Premium TV Yes
SKU 55X9863DB
Standby Power Consumption 0.5 Watt
TV Size Group Extra Large 55 Inches Plus

Screen Technology

Dolby Vision Yes
Film Picture Mode Yes
Game Picture Mode Yes
HDR (High Dynamic Range) Yes
HDR Type Dolby Vision, HDR10, HLG
Maximum Refresh Rate 100hz Hz
Resolution Size 3840 x 2160
Sports Picture Mode Yes
Ultra HD 4K Upscaling Yes

Smart Services

BBC iPlayer Yes
BBC News Yes
BBC Sport Yes
Netflix Yes
Youtube Yes

Smart Technology

Amazon 4K Streaming No
App / Portal Store Yes
HDR Streaming No
Netflix 4K Streaming Yes
Ultra HD 4K Streaming Yes
Voice Control No
Web Applications Built-in Yes
Youtube 4K Streaming Yes

Sound Technology

Audio Processing DTS TruSurround
Dolby Sound Technology Yes
Film Sound Mode Yes
Music Sound Mode Yes
Number of Internal Speakers 2

System and Features

Auto Tuning Yes
Built-in Instruction Manual No
Built-in Tuners HD DVB-T2/C/S2(HEVC)
Digital Text Services Yes
DLNA Certified Yes
Number of Tuners Single
Processor Type Double Core

USB and Media

USB 3.0 No
USB Recording (DVR) Yes

What Does It Come With

Remote Control Standard Remote x 1

What's In The Box

Aerial Cable No
Component Adapter No
Composite Adapter No
Manual / Quick Guide Yes
Power Cable Yes
Remote Control Batteries AAA x 2
Scart Adapter No
Stand and Fixings Yes
Wall Bracket Adapter No

Wired Connections

Headphone Socket 1

Wireless Connections

Bluetooth Yes
Intel WiDi Yes
Miracast Yes
NFC (Near Field Communication) No
WiFi Yes

Help and Advice

Need a few things clearing up? Check out our Help and Advice section.

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Questions & Answers

Features we love

Sleek and stylish

The stunning form factor of this TV means it’ll look fantastic at the heart of your entertainment centre. The minimalistic bezel and sleek design allow it to fit effortlessly into any room. Plus, it’ll allow you to enjoy better viewing from more angles, so colours and shades stay vibrant and distortion free.

Remarkable colour and contrast

Open your eyes to a world of colour thanks to spectacular OLED technology. Each pixel is able to replicate millions of shades, highlighting amazing details. The contrast makes the vibrant colours pop, and brings the picture to life in a way no other LED TV can. So you can enjoy your films with breath-taking visuals, putting you at the heart of the action.

Colour that really pops

Dolby Vision HDR takes viewing to the next level, delivering incredibly vivid, life-like colour. By adjusting the brightness of colours depending on the scene, it provides subtler gradients and more detail, so every frame is super-dynamic. This means a more realistic picture onscreen, so you’ll feel more immersed in what you’re watching.

Professionally tuned speakers

The speakers in this TV have been specially tuned by Onkyo. Their dedicated audio engineers have made sure that the built-in Onkyo speakers deliver clear and precise sound for both on-screen dialogue and music. No matter what you’re watching, these speakers will really bring your shows to life.

Use your smart speaker to change channel

This TV is compatible with your Amazon Alexa smart speaker. By connecting to your Echo or Echo Dot, you can change channel, adjust the volume, or even turn the TV off completely using just the sound of your voice. Rather handy if the remote goes missing!

Customer reviews

4.8 / 5
Showing 6 of 12 reviews

Unbelievable TV

This TV is truly amazing the colours the black is truly a richer darker black and the screen really can be viewed from all angles it is just so perfect I am so pleased I decided to use the ao.com sale because I saved myself a lot of money. This Toshiba OLED tv is so worth buying if your undecided please believe me you will never be sorry you did it!!!!!!!

I need to be einstein

I must admit the new telly is great, picture quality and sound better than I expected, but for a granddad, who would does not have a 11yr old grandson, it does take someworking out, like a Computer, he would find it easy, but on a whole it's great product


its been a week and i have never encounter any problem and the color is getting great.. hope this item will last as expected.

very good!

i have beeen waiting to get my dream oled tv with my tight budget and this is a perfect tv i had from AO.com and replacing my 49 inch 4k led tv. the customer service was very nice in assisting me until it was delvered to me by the two gentlemen guys who were very polite and nice. after using it i was blown by the clarity and candy like picture which is comparable to most of expensive oled tv like lg, samsung, panasonic etc.,etc. very responsive and it does what it says on the tin. i recommend this oled tv specially if youre on tight budget. if you are thinking to buy onbthis go for it before its gone and you won't regret. thanks to AO.com

Can’t find any negatives so far, great TV

Brilliant picture, easy to contiol nothing negstive to say . Easy setup and ability to control of Elexa is easy. Would recommend to anyone .

55inch OLED TV

This tv exceeded expectations, picture quality is amazing, looks perfect on the wall in the lounge all in time for Christmas. Service and delivery spot on so.com
Not available for delivery
Product information
Stand Installation, Disposal
Finance From £25.06 a month (APR 19.9%)

Any offers are genuine savings. Because we match the prices of competitors, there is the potential for prices to drop further. We will always offer our customers our price match promise. See terms and conditions.

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