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Hisense H55U7AUK 55" Smart 4K Ultra HD TV with HDR and Freeview Play

Hisense H55U7AUK 55" Smart 4K Ultra HD TV with HDR and Freeview Play

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Services Stand Installation, Disposal


  • Stand Installation £55.00

    We want you to enjoy your new TV as soon as possible. Rather than messing about with cables and following loads of steps in the instruction manual, let us set it up for you. We'll attach the new TV to the stand that it comes with. We'll also tune it in, set up any Smart features and connect up all your existing kit. We’ll even take away the bulky packaging. 

  • Disposal £15.00

    We’ll happily take away your old TV for you and recycle it. All we ask is that it’s unplugged and ready to go. The fee for this service relates to the cost of taking your old TV away on our van rather than the recycling service.

Finance From £16.20 a month (APR 19.9%)


If your order is £199 or more, you can spread the cost with our finance options.

Key Features

  • 4K Ultra HD with upscaling - incredible picture quality
  • HDR expands colours & contrast for a lifelike picture
  • Smart TV - catch up, movies & more
  • Freeview HD with Freeview Play - live & catch up TV
  • 4 HDMI & 2 USB ports - plug in lots of devices at once

Product Overview

Get ready for the big game with this superb 55 inch LED TV from Hisense. The 4K resolution and HDR, which increases the number of colours and the depth of contrast on screen, creating truly lifelike images. There’s plenty to watch as well, with a range of Smart TV technology deliver absolutely stunning visuals that are bursting with colour, and even non-4K programmes will get a visual boost thanks to clever upscaling technology. The Smart TV functions give you access to plenty of catch-up services so you’ll never miss any of the action, and Freeview HD offers 70 subscription free channels for you to watch too. Plus, with 4 HDMI ports, you can connect games consoles and Blu-ray players, or hook up external memory to the 2 USB ports for even more entertainment.

You can register this model with Hisense for a fantastic four year warranty, letting you enjoy every match safe in the knowledge that it’s built to last.

Product Specification

Key Information

Dimensions (H)71.9 x (W)123.0 x (D)26.2
3D No
4K Ultra HD Yes
4K Ultra HD Certified Yes
Adjustable Stand No
Audio Power 10 Watt
Connected Features Freeview Play
Curved Design No
Energy Efficiency Class A
Energy Rating A
Internet Connection Built-in WiFi
Manufacturer Warranty
AO Aftercare Protection plans from £6.99 per month.More info
2 Year
Manufacturer Warranty Registration Required yes - see overview for details
Mini / Slim Wall Mount Supported Yes
Resolution Type 4K Ultra HD
Screen Size 55 Inches
Screen Type LED
Smart TV Yes
Stand Design POLE
Stand Type Static
Tuner Type Freeview HD
TV DVD Combi No
USB Input 2
Vesa Wall Mount Size 400 x 200 mm
Vesa Wall Mount Supported Yes
Weight 18.6 Kg


Aerial Input (RF) 2
Analog RCA L/R Audio Input 1
Analog RCA L/R Audio Output 0
Common Interface (CI) Yes
Component Video Input 1
Composite Video Input 1
Digital Coaxial Output 0
Digital Optical Output 1
Ethernet (LAN) Input Yes
HDMI ARC (Audio Return Channel) Yes
HDMI Input 4
MHL Compatible Yes
PC Audio Input 0
Satellite Input (LNB) 1
Scart Input 0
VGA Input 0


Auto Power Off Yes

Features We Love

Sleep Mode Yes
Timer Mode Yes

Picture Detail

HDR10 Yes

Product Detail

Brand Hisense
Category TVs
Colour Silver
Dimensions (H)71.9 x (W)123.0 x (D)26.2
Freeview Play Yes

Screen Technology

Film Picture Mode Yes
Game Picture Mode Yes
HDR (High Dynamic Range) Yes
Maximum Refresh Rate 120 Hz
Resolution Size 3840 x 2160
Sports Picture Mode Yes
Ultra HD 4K Upscaling Yes
Viewing Angle 176 Degrees

Smart Services

All 4 Yes
Amazon Instant Video Yes
BBC iPlayer Yes
Demand 5 Yes
Facebook No
ITV Hub Yes
Netflix Yes
Now TV No
Twitter No
Web Browsing Yes
Youtube Yes

Smart Technology

App / Portal Store Yes
Built-in Camera No
HDR Streaming Yes
Motion Control Yes
Recommended Content Yes
Smart Phone / Tablet App Available Yes
Ultra HD 4K Streaming Yes
Voice Control No
Web Applications Built-in Yes

Sound Technology

3D Sound Yes
Audio Processing DBX
Dolby Sound Technology Yes
Film Sound Mode Yes
Music Sound Mode Yes
Number of Internal Speakers 2

System and Features

Auto Tuning Yes
Built-in Instruction Manual Yes
Built-in Tuners 1
Digital Text Services Yes
DLNA Certified No
Number of Tuners Single
Parental Control Yes
Picture-in-Picture No
Processor Type Quad Core
Scroll Back Compatible EPG Yes
Scroll Back EPG 7 Days

USB and Media

Container Formats AVI,MP4,MKV,TS,FLV OGG
HEVC / H.265 4K Codec Yes
Supported Audio Formats .wma,.wmv,.mp4,.FLAC,.MP2,.MP3 music(mp3 aac wma wav)
Supported Image Formats .jpeg,.bmp,.PNG,.GIF,.webp,.mpo
Supported Video Formats .AVI,.WMV,.MP4,.MOV,.3GP,.MKV,.MPG,.MPEG,.VOB,.RM,.FLV,.WebM,.VRO,.OGM,
USB 3.0 Yes
USB Playback Movie, Music, Photo
USB Recording (DVR) Yes

What Does It Come With

Remote Control Standard Remote x 1

What's In The Box

Aerial Cable No
Manual / Quick Guide Yes
Power Cable Yes
Remote Control Batteries AAA x 2
Stand and Fixings Yes

Wired Connections

Headphone Socket 0

Wireless Connections

Bluetooth Yes
Google Cast No
Intel WiDi No
Miracast No
Multiroom Compatible No
NFC (Near Field Communication) No
WiFi Yes
WiFi Direct No
Wireless Soundbar Compatible (same brand only) No

Help and Advice

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Questions & Answers

Features we love

Lose yourself in the action

Enjoy brilliant colour and clarity thanks to Hisense’s spectacular ULED technology. By combining HDR colour and contrast with silky-smooth motion and crystal-clear 4K, ULED TVs deliver truly breath-taking visuals that offer incredible immersion. With ULED, you’ll experience sports and the latest blockbusters in fantastic quality.

The official FIFA World Cup 2018 experience

As the official TV of the 2018 FIFA World Cup, this model is ideal for enjoying every match in amazing quality. The built-in Sports Mode adjusts the picture and sound for the best football experience with less motion blur, so you’ll feel like you’re part of the crowd.

High Dynamic Range with streaming

HDR takes viewing to the next level, delivering incredibly vivid, life-like colours that’ll make sure you enjoy the ultimate home cinema experience. By ramping up the contrast, HDR provides brighter whites and darker blacks, so every frame is super-dynamic and detailed. This means a more realistic picture onscreen, so you’ll feel more immersed in what you’re watching. With HDR streaming, you can stream HD films and shows in incredible quality too.

Smart with Ultra HD 4K streaming

This TV has some great Smart capabilities so you can catch up on all of your favourite shows. It lets you interact with friends on social media, stream movies and watch the soaps you might have missed throughout the week. And, because it lets you stream films and TV shows in Ultra HD 4K, you can watch all of the latest 4K releases in stunning quality. 4K definition boosts the picture quality to give you sharper and more detailed images, for the ultimate viewing experience.

Freeview HD with Freeview Play

This TV gives you instant access to over 70 fantastic Freeview channels, including 15 in HD. And it’s all completely subscription-free – you just need to tune your TV in and you can start watching right away. This model also features Freeview Play, which makes catching up on your favourite shows easy. Simply connect your TV to your aerial and home broadband to access shows from the last 7 days from a range of popular channels, all in one place.

Surround sound made simple

Enjoy incredible audio alongside the stunning visuals with Hisense Cinema Sound. It uses a mix of Dolby and dbx-tv® technologies to give you the feel of a full surround sound system, without all those extra speakers. So every explosion, every car chase and every goal in the football will feel more immersive.

Customer reviews

4.5 / 5
Showing 6 of 19 reviews

hisense 55u7a

Great 4k picture ps4 pro looks fantastic in 4k it has netflix and amazon in 4k the picture is better than my sons Samsung js9000 4k tv it has more smart apps

You won’t get better for the money

Amazing tv. Had a few issues with it remembering settings, but easily sorted.

Best 4k tv under £1000

I wanted a 55 inch 4k tv but wanted a inexpensive model but from a well known brand, so looked at reviews and the Hisense stood out against similar products. The build quality is outstanding and it looks good off too, The picture is brilliant it has a 120hz panel compared to 60hz on the rivals so you can adjust the motion processors, you would have to pay nearly double to have that on a competitors. It has all the smart tv apps you need and it works really fast and connects to wifi with ease really easy to use. Out of the box the picture is a bit dull so you need to tinker with the settings to make it brighter then it is excellent, overall the Hisense is great value, to get something similar you would have to step up to expensive models from other brands. It definitely isn't a budget tv only on price.

55 hisense Uled tv 4K

Brilliant product and crystal clear picture. Sound really good to, very sturdy stand Ao a pleasure to deal with, very good service I will tell the owner when I next see him

Awful TV. Avoid at all costs

If you are considering to buy a new Hisense TV, I urge you to please read this review. These two minutes may save you a lot of anger, misery and disappointment in the long run. My experience of the Hisense product and customer services has been nothing but atrocious, poor-quality and completely awful. Firstly, let’s cover the TVs themselves. The Hisense TV’s are cheap, plasticky and feel completely budget. It’s budget in price but you definitely get what you pay for. Everything about the whole set feels cheap and you can see they have clearly cut corners everywhere they can For example: • The TV itself picture leaves much to be desired – the colours are all washed out, extremely poor HDR and lacks any decent detail. • The sound is incredibly tinny – it is clear they have cut costs in the audio department. Like listening through old tin cans. • The TV remote is poorly made, with very audible ‘clicky’ buttons which is incredibly irritating. • The worst is it’s user interface which is incredibly slow, buggy and crashes while watching TV. It just doesn’t work and is not intuitive. Good luck watching Netflix or using any apps – my old Nokia 3310 works better than this TV. I would like to balance the review out with a positive, but I am really struggling with anything good to say about this TV set. Secondly, let’s cover my time with the TV set. After 14 months, the TV started to suddenly turn off at random intervals. Imagine buying a new TV and then after a year it randomly turns itself off and it won’t turn on again? Very odd behaviour, especially for a set that is still new (but conveniently out of their warranty period!). After contacting Hisense and begging for a repair, they agreed to look into it. They arranged a van to come pick the TV up and then after 3 weeks, they then sent me the TV set back with a massive smash: https://imgur.com/a/9lEQdR8 Opening the package, it was the remote control which had been loosely thrown in the package which caused the screen to be smash. After numerous more calls and emails with customer services they felt it was outside their warranty procedure. Let me make this clear: Hisense delivered me a smashed screen TV and told me that it is outside their warranty period. Let that sink in. I’ve learnt my lesson and will never, ever by from Hisense ever again. The TV sets they produce are cheap, using budget parts, feels plastikyc and break after 12 months. The Hisense customer services are unhelpful and only look for ways not to take responsibility. And their repair service will deliver you a TV in a WORSE condition then you sent it to them. Please, if you are considering buying a Hisense TV my one word advice is DON’T. Don’t touch them with a barge poll. Regardless of the price, it just isn’t worth it – you’ll end up paying twice. If you know someone thinking of buying a Hisense, be a good friend and tell them to avoid this terrible brand. Cheap TVs. Awful company. Truly terrible. Avoid at all costs.

Hisense TV

Excellent service throughout the whole process. Will most definitely use AO again.
Not available for delivery
Product information
Stand Installation, Disposal
Finance From £16.20 a month (APR 19.9%)

Any offers are genuine savings. Because we match the prices of competitors, there is the potential for prices to drop further. We will always offer our customers our price match promise. See terms and conditions.

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