
LG OLED77B16LA 77" Smart 4K Ultra HD OLED TV
Product Overview
Films, boxsets, games – whatever you’re doing, it’ll all look mind-blowing on this absolutely enormous 77-inch LG smart TV. Massive screen size aside, you’ll also step into every scene thanks to its breathtaking 4K Ultra HD OLED resolution, which offers a jaw-droppingly realistic image backed up by self-lit pixels for much deeper blacks and brighter colours. Then there’s Dolby Vision IQ, a clever bit of tech that constantly scans the picture and automatically picks the best contrast settings, so everything you watch always looks amazing. Plus, you’ll never struggle to catch every line, since its AI Sound Pro function adjusts the volume on-the-fly, toning down the music during dialogue and pumping it up when the action kicks off.
We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.
LG OLED77B16LA 77" Smart 4K Ultra HD OLED TV
Key Features
- 1. LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
- 2. a7 Gen4 AI processor 4K / 120 Hz - outstanding picture & sound
- 3. Intense Cinema & Sport with Dolby Vision IQ and Dolby Atmos
- 4. Responsive Gaming with HDMI 2.1, VRR, HFR, Game Optimiser
- 5. Low blue light & flicker free for less eye fatigue and safer viewing


Key Features
- 1. LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
- 2. a7 Gen4 AI processor 4K / 120 Hz - outstanding picture & sound
- 3. Intense Cinema & Sport with Dolby Vision IQ and Dolby Atmos
- 4. Responsive Gaming with HDMI 2.1, VRR, HFR, Game Optimiser
- 5. Low blue light & flicker free for less eye fatigue and safer viewing
Product Overview
Films, boxsets, games – whatever you’re doing, it’ll all look mind-blowing on this absolutely enormous 77-inch LG smart TV. Massive screen size aside, you’ll also step into every scene thanks to its breathtaking 4K Ultra HD OLED resolution, which offers a jaw-droppingly realistic image backed up by self-lit pixels for much deeper blacks and brighter colours. Then there’s Dolby Vision IQ, a clever bit of tech that constantly scans the picture and automatically picks the best contrast settings, so everything you watch always looks amazing. Plus, you’ll never struggle to catch every line, since its AI Sound Pro function adjusts the volume on-the-fly, toning down the music during dialogue and pumping it up when the action kicks off.
We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.
Product Specification
Connectivity
Dimensions Including Packaging
Product Detail
Screen Technology
Smart Technology
Sound Technology
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