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    LG OLED77CX6LA 77" Smart 4K Ultra HD OLED TV

    Key Features

    • SELF-LIT LG OLED: the most innovative technology in TV
    • Ultimate 4K Ultra HD picture quality enhanced by the LG a9 Gen 3 processor
    • Dolby Atmos giving immersive three-dimensional sound
    • Premium thin design and sleek metallic stand
    • Award-winning smart platform: LG webOS
    Add to compare View Product Specs

    LG OLED77CX6LA 77" Smart 4K Ultra HD OLED TV

    Delivery Delivery from Fri 22nd Jan Delivery from Fri 22nd January From Fri 22nd January From Fri 22nd January

    We’re still delivering to our customers safely. Since the latest Government advice, we’ve had to make a few changes. If you’re self-isolating then we’re now only able to deliver products to your doorstep. Otherwise, we’ll come into your home but only deliver to behind your main door. Unfortunately, as our delivery partner is no longer able to operate in Northern Ireland, we are unable to offer home delivery to any Northern Ireland postcode.

    We’ll deliver any product to your home, 7 days a week.

    • We schedule deliveries from 7am until 7pm.
    • You can choose a paid morning or afternoon delivery timeslot when you checkout.
    • Free delivery is also available.
    • We’ll text you a 4 hour timeslot on the morning of your delivery.
    • We'll give you your driver’s number just in case there are any issues.
    • Your driver will call you to keep you up to date on the day.
    • Delivery restrictions apply. Please see our delivery page for more information.
    △ The earliest delivery date may vary based on your postcode.
    Services Remove & Recycle
    • Remove & Recycle £ 20.00

      We’re taking a sensible approach to the changing COVID-19 situation, and so we’ve had to make some adjustments to our services.

      If you’ve bought a new appliance but you don’t want us to connect it for you, all you’ll need to do is disconnect your old one, empty it and place it by the entrance of your property, ready for us to pick up.

      If you haven’t bought a new appliance, we can still collect your old one and take it away for recycling. However, as we won’t be able to come into your home to disconnect it, you’ll need to make sure it’s by the entrance to your property, ready for us to pick up. Our experts will recycle it safely and responsibly in our state-of-the-art facility.

      The cost of our Remove & Recycle service goes towards safely transporting the product to our recycling plant. Under the WEEE regulations, recycling costs are primarily covered by the product manufacturer.

      Also, while we’re picking up your appliance, if you’ve got any smaller kitchen electricals that need recycling – such as kettles, toasters or blenders – we’ll happily take those away too at no extra charge. Just pass them to your driver when we’re picking up your larger appliance.


    Get £50 off a soundbar

    when bought with this TV
    Simply add both products to your basket and use discount code

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    AO Finance

    Product Overview

    Upgrade your evenings with this spectacular 77-inch LG 4K Ultra HD TV. It’s got an awesome OLED display, with pixels that give off their own light instead of being backlit for true blacks and incredible contrast. Plus, the advanced α9 Gen3 Intelligent Processor constantly scans and enhances the picture to make sure you get the very best image quality. Audio gets a boost too – AI Sound tech uses spatial awareness to adjust the settings for a really immersive listening experience. It’s smart as well, so you can access streaming and catch-up services via an internet connection. What’s more, built-in Nvidia G-Sync compatible support means you’ll have less lag and flicker when gaming on your favourite console.

    We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.

    Key Features

    • SELF-LIT LG OLED: the most innovative technology in TV
    • Ultimate 4K Ultra HD picture quality enhanced by the LG a9 Gen 3 processor
    • Dolby Atmos giving immersive three-dimensional sound
    • Premium thin design and sleek metallic stand
    • Award-winning smart platform: LG webOS
    Add to compare View Product Specs

    Product Specification

    Key Information

    Dimensions (H)99.3 x (W)172.3 x (D)5.6
    (Sichtbare Bildschirmdiagonale (cm)) 195 cm
    Digital Signal Format System DVB-C,DVB-S,DVB-S2,DVB-T,DVB-T2
    Energy Rating A+
    Subtitles Function Yes
    Teletext Function Yes
    Timeshift Yes


    Includes Remote MR20


    ARC (Audio Return Channel) Support Yes


    Common Interface (CI) Yes
    Common Interface Plus (CI+) Yes
    Common Interface Plus (CI+) Version 1.4
    Component Video Input 1
    Digital Optical Output 1
    Ethernet (LAN) Input 1
    HDMI Input 4
    USB Input 3


    Thin Bezel Yes

    Dimensions Including Packaging

    Depth Including Packaging 29 cm
    Height Including Packaging 113 cm
    Width Including Packaging 190 cm

    Features We Love

    Sleep Timer Yes

    Great For Gaming

    NVidia G-Sync Technology Yes
    AMD FreeSync Yes

    How Well Does It Perform?

    Annual Energy Consumption 239 Kwh


    Cable Included AC
    Vesa Wall Mount Size 400 x 200 mm
    Vesa Wall Mount Supported Yes
    Weight With Stand 34600 Kg

    Operating System & Software

    Operating System Web OS
    Operating System Version 5.0


    DVI No
    Enhanced Audio Return Channel (eARC) Yes
    Ethernet Connection Yes
    HDMI version 2.1
    Number of HDMI 4
    USB 2.0 Ports 3

    Power and Battery

    Voltage 100 - 240 Volts

    Product Detail

    (Videotext) 2000
    Brand LG
    Category TVs
    Colour Black
    Country Of Origin South Korea
    Depth (with stand) 269
    Dimensions (H)99.3 x (W)172.3 x (D)5.6
    Height (with stand) 1023
    Product Depth 6 cm
    Product Height 100 cm
    Product Width 173 cm
    Weight 25.4 Kg
    Weight With Packaging 48 Kg
    Width (with stand) 1723

    Screen Technology

    (AV-Bildschirmform) Flat screen
    Dolby Vision IQ Yes
    HDR (High Dynamic Range) Yes
    Local Dimming Yes
    Picture Processor a9 Gen 3 Processor 4K
    Resolution Size 3840 x 2160
    Resolution Type 4K Ultra HD
    Screen Size 77 Inches
    Screen Type OLED

    Smart Technology

    Apple AirPlay 2 Yes
    Smart TV Yes
    Works With Amazon Alexa Yes
    Works With Google Assistant Yes

    Sound Technology

    Audio Power 40 Watt
    Noise-Cancelling No
    Number Of Speakers 4
    Sound Modes AI Sound Pro

    System and Features

    (Menüsprachen) 37
    Auto Tuning Yes
    EPG Yes

    Tuner and Smart Services

    (HbbTV) Yes
    Tuner Type Digital
    Web Browsing Yes

    USB and Media

    Supported Video Formats HEVC,VP9
    USB Recording (DVR) No


    Manufacturer Warranty
    AO Care Protection plans from £13.99 per month.More info
    1 Year

    What's In The Box

    Remote Control Yes

    Wireless Connections

    Bluetooth Yes
    Bluetooth Version 5.0
    WiFi Yes
    Wifi Technology Wi-Fi 5 (802.11ac)

    Customer Reviews

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    Any offers are genuine savings. We always want to be able to offer you an incredible deal, so we’ll always match our competitors on price. This means our prices could drop further, or potentially reduce again once a promotional event ends. If our price drops, or you do find what you’re looking for cheaper elsewhere, we’ll offer our price match promise. See terms and conditions.

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