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    LG

    LG OLED77CX6LA 77" Smart 4K Ultra HD OLED TV

    £3,999
    Available

    New energy ratings for 2021

    This product would’ve been rated A+ on the old scale.

    Learn more
    AO Finance Instalment plan from £120.18 per month

    Product Overview

    Upgrade your evenings with this spectacular 77-inch LG 4K Ultra HD TV. It’s got an awesome OLED display, with pixels that give off their own light instead of being backlit for true blacks and incredible contrast. Plus, the advanced α9 Gen3 Intelligent Processor constantly scans and enhances the picture to make sure you get the very best image quality. Audio gets a boost too – AI Sound tech uses spatial awareness to adjust the settings for a really immersive listening experience. It’s smart as well, so you can access streaming and catch-up services via an internet connection. What’s more, built-in Nvidia G-Sync compatible support means you’ll have less lag and flicker when gaming on your favourite console.

    We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.

    Key Features

    • 4K Ultra HD - Stunning sharpness, crystal clarity
    • a9 Gen3 Intelligent Processor 4K optimises images
    • Smart TV - catch up, movies & more
    • AI Sound - audio is optimised based on your environment
    • Dolby Vision IQ adjusts the colour & contrast for you

    Product Specification

    Key Information

    Digital Signal Format System
    DVB-C,DVB-S,DVB-S2,DVB-T,DVB-T2
    Energy Rating
    G
    Pre 2021 Energy Rating
    A+
    Subtitles Function
    Yes
    Timeshift
    Yes

    Bundles

    Includes Remote
    MR20

    Compatibility

    ARC (Audio Return Channel) Support
    Yes

    Connectivity

    Common Interface (CI)
    Yes
    Common Interface Plus (CI+)
    Yes
    Common Interface Plus (CI+) Version
    1.4
    Component Video Input
    1
    Digital Optical Output
    1
    Ethernet (LAN) Input
    1
    USB Input
    3

    Design

    Thin Bezel
    Yes

    Dimensions Including Packaging

    Depth Including Packaging
    29 cm
    Height Including Packaging
    113 cm
    Width Including Packaging
    190 cm

    Great For Gaming

    AMD FreeSync
    Yes
    NVidia G-Sync Technology
    Yes

    How Well Does It Perform?

    Annual Energy Consumption
    239 Kwh

    Installation

    Cable Included
    AC
    Vesa Wall Mount Size
    400 x 200 mm
    Vesa Wall Mount Supported
    Yes
    Weight With Stand
    34600 Kg
    Width Of Stand
    119.9 cm

    Operating System & Software

    Operating System
    Web OS
    Operating System Version
    5.0

    Ports

    DVI
    No
    Enhanced Audio Return Channel (eARC)
    Yes
    Ethernet Connection
    Yes
    HDMI version
    2.1
    Number of HDMI
    4
    Number Of HDMI Inputs
    4
    USB 2.0 Ports
    3

    Power and Battery

    Voltage
    100 - 240 Volts

    Product Detail

    Brand
    LG
    Category
    TVs
    Colour
    Black
    Country Of Origin
    South Korea
    Depth (with stand)
    269 cm
    Dimensions
    (H)99.3 x (W)172.3 x (D)5.6
    Height (with stand)
    1023 cm
    Maximum Energy Rating
    A
    Minimum Energy Rating
    G
    Product Depth
    6 cm
    Product Height
    100 cm
    Product Width
    173 cm
    SKU
    OLED77CX6LA
    Weight
    25.4 Kg
    Weight With Packaging
    48 Kg
    Width (with stand)
    1723 cm

    Screen Technology

    Dolby Vision IQ
    Yes
    HDR (High Dynamic Range)
    Yes
    Local Dimming
    Yes
    Picture Processor
    a9 Gen 3 Processor 4K
    Resolution Size
    3840 x 2160
    Resolution Type
    4K Ultra HD
    Screen Size
    77 Inches
    Screen Type
    OLED

    Smart Technology

    Apple AirPlay 2
    Yes
    Smart TV
    Yes
    Works With Amazon Alexa
    Yes
    Works With Google Assistant
    Yes

    Sound Technology

    Audio Power
    40 Watt
    Noise-Cancelling
    No
    Number of Internal Speakers
    4
    Number Of Speakers
    4
    Sound Modes
    AI Sound Pro

    System and Features

    Auto Tuning
    Yes
    EPG
    Yes

    Tuner and Smart Services

    Tuner Type
    Digital
    Web Browsing
    Yes

    USB and Media

    Supported Video Formats
    HEVC,VP9
    USB Recording (DVR)
    No

    Warranty

    Manufacturer Warranty
    AO Care Protection plans from £13.99 per month.More info
    1 Year

    What's In The Box

    Remote Control
    Yes

    Wireless Connections

    Bluetooth
    Yes
    Bluetooth Version
    5.0
    WiFi
    Yes
    Wifi Technology
    Wi-Fi 5 (802.11ac)

    Customer Reviews

    5 / 5
    6
    0
    0
    0
    0
    Showing 6 of 6 reviews

    Top quality tv

    5/5
    Amazing TV & great service
    Paul Gilonis

    Simply an awesome tv without doubt!!!

    5/5
    This LG 77 inch cx oled tv is an amazing upgrade from my 2017 LG 55 inch oled tv, the increased size makes me feel a lot more immersive when watching 4K movies, as the tv is located 3m away from my normal sitting position. This is a perfect size tv for that viewing distance, it feels a lot more like watching it at the cinema. I am so glad that I have made this purchase, especially the price that I paid for this tv after AO kindly offered me a price match, it is absolutely a bargain! This tv offers a lot more new features compared with my old one, as it supports AirPlay 2, Amazon Alexa, Apple TV app built-in etc. The picture quality, upscaling and motion, all improved a lot, not to mention when gaming on this giant screen. Surprisingly, it feels quite responsive, I can play a fast pace game like call of duty with no lag at all. It is absolutely awesome! I am enjoy using every single moment of it.
    Tony Lau

    Simply an awesome tv without doubt!!!

    5/5
    This LG 77 inch cx oled tv is an amazing upgrade from my 2017 LG 55 inch oled tv, the increased size makes me feel a lot more immersive when watching 4K movies, as the tv is located 3m away from my normal sitting position. This is a perfect size tv for that viewing distance, it feels a lot more like watching it at the cinema. I am so glad that I have made this purchase, especially the price that I paid for this tv after AO kindly offered me a price match, it is absolutely a bargain! This tv offers a lot more new features compared with my old one, as it supports AirPlay 2, Amazon Alexa, Apple TV app built-in etc. The picture quality, upscaling and motion, all improved a lot, not to mention when gaming on this giant screen. Surprisingly, it feels quite responsive, I can play a fast pace game like call of duty with no lag at all. It is absolutely awesome! I am enjoy using every single moment of it.
    Tony Lau

    Simply an awesome tv without doubt!!!

    5/5
    This LG 77 inch cx oled tv is an amazing upgrade from my 2017 LG 55 inch oled tv, the increased size makes me feel a lot more immersive when watching 4K movies, as the tv is located 3m away from my normal sitting position. This is a perfect size tv for that viewing distance, it feels a lot more like watching it at the cinema. I am so glad that I have made this purchase, especially the price that I paid for this tv after AO kindly offered me a price match, it is absolutely a bargain! This tv offers a lot more new features compared with my old one, as it supports AirPlay 2, Amazon Alexa, Apple TV app built-in etc. The picture quality, upscaling and motion, all improved a lot, not to mention when gaming on this giant screen. Surprisingly, it feels quite responsive, I can play a fast pace game like call of duty with no lag at all. It is absolutely awesome! I am enjoy using every single moment of it.
    Tony Lau

    The best seat at the Cinema !!

    5/5
    Amazing TV !! Perfect blacks great contrast and colour and motion handling . No need to have this set calibrated as its great out of the box .with minor tweaks in the picture and settings list . All makes for a great film experience especially on this immersive 77 inch version . If any of you are unsure about viewing distances as i was ,you need about 10 feet distance or just over ,for the perfect experience any less go for the 65 inch version :-)) its also an excellent upscaler of hd to 4k sources and an Amazing 4k HdR tv if you've got a 4k hdr blue ray player - you must have the player to get the best out of it ! this .. this TV is like having the best seat in the Cinema . Even with upscaled std blue ray content .get it you wont be disappointed - review from a very happy Owner :-))
    Ian T

    Great TV

    5/5
    Fantastic product
    Dan Foxton

    Any offers are genuine savings. We always want to be able to offer you an incredible deal, so we’ll always match our competitors on price. This means our prices could drop further, or potentially reduce again once a promotional event ends. If our price drops, or you do find what you’re looking for cheaper elsewhere, we’ll offer our price match promise. See terms and conditions.

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    • TV Placement £125.00
    • Remove & Recycle £20.00

      We can collect your old TV and take it away for recycling. Our experts will recycle it safely and responsibly in our state-of-the-art facility.

      The cost of our Remove & Recycle service goes towards safely transporting the product to our recycling plant. Under the WEEE regulations, recycling costs are primarily covered by the product manufacturer.

      Also, while we’re picking up your appliance, if you’ve got any smaller kitchen electricals that need recycling – such as kettles, toasters or blenders – we’ll happily take those away too at no extra charge. Just pass them to your driver when we’re picking up your larger appliance.