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    LG OLED77G26LA 77" Smart 4K Ultra HD OLED TV

    LG OLED77G26LA 77" Smart 4K Ultra HD OLED TV

    RRP £4,499
    Save £200

    Key Features

    • 4K Ultra HD - Stunning sharpness, crystal clarity
    • Dynamic Dolby Vision HDR - incredible contrast & colour
    • Smart TV - catch up, movies & more
    • Dolby Atmos® delivers incredible surround sound
    • Google Assistant - change channels with just your voice
    Add to compare View Product Specs

    LG OLED77G26LA 77" Smart 4K Ultra HD OLED TV

    Save £200
    RRP £4,499

    New energy ratings for 2021

    The energy label scale has changed in line with new EU regulations.

    Learn more

    Choose size

    • 65"
    • 77"
    • 83"
    Delivery From Mon 27th Jun From Mon 27th June From Mon 27th June From Mon 27th June

    We’re still delivering to our customers safely. Since the latest Government advice, we’ve had to make a few changes. If you’re self-isolating then we’re now only able to deliver products to your doorstep. Otherwise, we’ll come into your home and take your product to any room you choose.

    We’ll deliver any product to your home, 7 days a week.

    • We schedule deliveries from 7am until 7pm.
    • You can choose a paid morning or afternoon delivery timeslot when you checkout.
    • Free delivery is also available.
    • We’ll text you a 4 hour timeslot on the morning of your delivery.
    • We'll give you your driver’s number just in case there are any issues.
    • Your driver will call you to keep you up to date on the day.
    • Delivery restrictions apply. Please see our delivery page for more information.
    △ The earliest delivery date may vary based on your postcode.
    Services TV Placement, TradeIn, Unpack
    • TV Placement £125.00
    • TradeIn £0.00
    • Unpack £4.00

      TVs come with quite a bit of bulky packaging. We’ll unpack your item, let you inspect it then take away all of the plastic wrap and foam packaging. 


    Trade-in your old TV and save £200

    when you buy this product
    1. Add this product to your basket
    2. In the basket, make sure you add our free recycling service
    3. When we deliver your new appliance, we’ll collect your old one
    4. We’ll put the money in your account within 40 days of delivery

    For more information and T&Cs click here

    Get an extra 10% off

    when you buy this product
    No discount code required. Saving automatically applied at checkout. Happy days.
    For more information and T&C's click here.
    AO Finance

    Product Review Video

    Product Review Video

    Product Overview

    If you’re looking for a TV that’s packed with tech to bring that magic back to movie night, this LG 77-inch model is ideal. It’s got tons of amazing features to bring that cinema feel into your front room, with an incredible OLED screen that has a 4K Ultra HD resolution and Dolby Vision HDR to make colours look super-realistic. That’s backed up by a clever processor which makes sure the screen always looks its best, and Dolby Atmos sound that’ll fill the room with every explosion and soaring soundtrack. You don’t even have to get out of the chair to turn the volume up or down if you already have a Google or Alexa speaker, just ask them to do it for you. A shame they can’t fetch the popcorn from the microwave as well, really.

    We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.

    Key Features

    • 4K Ultra HD - Stunning sharpness, crystal clarity
    • Dynamic Dolby Vision HDR - incredible contrast & colour
    • Smart TV - catch up, movies & more
    • Dolby Atmos® delivers incredible surround sound
    • Google Assistant - change channels with just your voice
    Add to compare View Product Specs

    Features we love

    A screen like no other

    See absolutely everything in your blockbusters thanks to the stunning OLED display. Instead of using a backlight like your everyday LED TV, each and every pixel that’s packed into this model can light up itself. Not only does this create the perfect black backdrop for every scene, but it also brings the action to life with jaw-dropping colours and unbelievable contrasts. And when all of this works together, you’ll get a beautiful picture that shows off all the hidden details that you’d usually miss – especially in darker scenes.

    Super sleek and stylish

    The Gallery design of this TV means that it’ll look stunning when wall-mounted in your home. It’s got a super-thin bezel that fits almost flush to the wall, while the TV itself is also extremely thin. So it’ll look beautiful in your front room even when it’s switched off.

    See the detail up close

    Make movie nights better than ever

    When it comes to delivering a great picture, α9 processors kick things up a notch. They study whatever’s on, working with the OLED pixels for breath-taking images that make everything from modern blockbusters to golden oldies look crystal-clear. Audio is given a boost too, because they can pick out dialogue and sound effects separately to balance everything out – no more constantly adjusting the volume.

    For eyes and pixels that light up

    Bring the cinema home all week long with OLED technology. Each pixel lights up or switches off on its own, rather than being backlit like an LED, so all those deliciously long fight scenes will have flawless colour and contrast. Not to mention, feeling completely real and unique. That means you can say goodbye to ducking and diving to get the perfect viewing angle, instead you’ll be trying to avoid the uppercuts and knock outs.

    Get your game on

    Get the most out of the latest games consoles thanks to the cutting edge tech available on select LG TVs. A high refresh rate coupled with HDMI 2.1 features like VRR, a tech that helps your TV and console work together better, mean you can enjoy super smooth and clear gaming, and stay one step ahead of the competition!

    Superb Dolby Atmos sound and Dolby Vison picture quality

    Immerse yourself in the atmosphere of whatever you’re watching with Dolby Atmos and Dolby Vision IQ. Cutting-edge Dolby Atmos recreates sound in 3D, so you can hear it from all directions, while Dolby Vision IQ increases the contrast between light and dark, to create a vivid picture that’s bursting with colour. This creates an outstanding cinematic experience, for more memorable movie nights and amazing match days.

    Product Specification

    Key Information

    AMD FreeSync™
    Digital Signal Format System
    Display Size (metric)
    195.58 cm
    Energy Rating


    Common Interface Plus (CI+)
    Digital Optical Output
    Ethernet (LAN) Input
    Internet Connection

    Great For Gaming

    NVidia G-Sync® Technology

    How Well Does It Perform?

    Energy consumption (HDR) per 1000 hours
    306 Kwh
    Energy consumption (SDR) per 1000 hours
    124 Kwh

    Operating System & Software

    Operating System
    Web OS
    Operating System Version


    HDMI Ports Quantity
    HDMI version
    Number of Ethernet Ports (LAN)
    RF Ports Quantity
    USB 2.0 Ports Quantity

    Product Detail

    Country Of Origin
    South Korea
    (H)97.6 x (W)171.2 x (D)2.5
    Standby Power Consumption
    0.5 Watt
    Teletext Feature

    Screen Technology

    Flat Screen
    Flat screen
    Game Mode
    Variable Refresh Rate (VRR)
    HDR (High Dynamic Range)
    HDR Type
    Dolby Vision IQ,Filmmaker Mode,High Dynamic Range 10 Pro (HDR10 Pro),Hybrid Log-Gamma (HLG)
    Maximum Refresh Rate
    120 Hz
    Picture Processor
    LG AI Picture Pro
    Resolution Size
    3840 x 2160
    Resolution Type
    4K Ultra HD
    Screen Size
    77 Inches
    Screen Type
    Ultra HD 4K Upscaling

    Smart Technology

    Apple AirPlay 2
    Smart TV
    Works With Amazon Alexa
    Works With Google Assistant

    Sound Technology

    AI Sound Pro
    Audio Decoders
    Dolby Atmos
    Audio Power
    60 Watt
    Dolby Atmos
    Dolby Atmos Sound
    Sound Modes
    AI Sound Pro,Clear Voice Pro

    Tuner and Smart Services

    Tuner Type


    Manufacturer Warranty
    AO Care Protection plans from £13.99 per month.More info
    1 Year

    What's In The Box

    Remote Control

    Wireless Connections

    Bluetooth Version
    Intel WiDi
    Wifi Technology
    Wi-Fi 6 (802.11ax)

    Customer Reviews

    5 / 5
    Showing 1 of 1 review

    Punchy hdr

    Best tv I have ever owned, the hdr is bright and punchy. Overall brightness is brilliant.

    Any offers are genuine savings. We always want to be able to offer you an incredible deal, so we’ll always match our competitors on price. This means our prices could drop further, or potentially reduce again once a promotional event ends. If our price drops, or you do find what you’re looking for cheaper elsewhere, we’ll offer our price match promise. See terms and conditions.

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