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Samsung Serif QE43LS01TA 43" Smart HDR 4K Ultra HD QLED TV With 100% Colour Volume, Quantum Processor 4K

Was £899 *
Save £100

Key Features

  • Enjoy the best vibrant colours in everything you watch
  • 100% Colour Volume delivers bright, vibrant hues
  • Smart TV includes streaming services like Disney+
  • Adaptive Sound chooses the best audio settings
  • Serif design & Ambient Mode complement your interior
Add to compare View Product Specs

Samsung Serif QE43LS01TA 43" Smart HDR 4K Ultra HD QLED TV With 100% Colour Volume, Quantum Processor 4K

Save £100
Was £899 *

Choose size

  • 43"
  • 49"
  • 55"
Delivery Delivery from Sun 27th Sep Delivery from Sun 27th September From Sun 27th September From Sun 27th September

We’re still delivering to our customers safely. Since the latest Government advice, we’ve had to make a few changes. If you’re self-isolating then we’re now only able to deliver products to your doorstep. Otherwise, we’ll come into your home but only deliver to behind your main door. Unfortunately, as our delivery partner is no longer able to operate in Northern Ireland, we are unable to offer home delivery to any Northern Ireland postcode.

We’ll deliver any product to your home, 7 days a week.

  • We schedule deliveries from 7am until 7pm.
  • You can choose a paid morning or afternoon delivery timeslot when you checkout.
  • Free delivery is also available.
  • We’ll text you a 4 hour timeslot on the morning of your delivery.
  • We'll give you your driver’s number just in case there are any issues.
  • Your driver will call you to keep you up to date on the day.
  • Delivery restrictions apply. Please see our delivery page for more information.
△ The earliest delivery date may vary based on your postcode.
Services Remove & Recycle
  • Remove & Recycle £ 20.00

    Following the latest Government advice, we’ve had to make some changes to our services.

    We can still collect your old appliance and take it away for recycling. You’ll just need to make sure it’s by the entrance to your property ready for us to collect, as we won’t be able to remove it from any other room in your home.

    We’ll happily take away your old TV for you and recycle it. All we ask is that it’s unplugged and ready to go. The fee for this service relates to the cost of taking your old TV away on our van rather than the recycling service.


Claim 50% Cashback on a soundbar

when bought with this Samsung TV
All claims must be made through the Samsung website between 30 and 60 days after purchase

Shop applicable soundbars

For more information and T&Cs click here

Offer ends 3rd November 2020

AO Finance

Key Features

  • Enjoy the best vibrant colours in everything you watch
  • 100% Colour Volume delivers bright, vibrant hues
  • Smart TV includes streaming services like Disney+
  • Adaptive Sound chooses the best audio settings
  • Serif design & Ambient Mode complement your interior
Add to compare View Product Specs

Product Overview

Part smart TV, part work of art, this 43-inch white Samsung Serif does it all with a combination of style and powerful tech. The QLED screen uses tiny Quantum Dots to produce a bright image full of razor-sharp details, while the processor brings everything up to the same amazing 4K quality. There’s a huge choice of streaming apps to flick through, including BT Sport, so you won’t miss a second of the big game. And you’ll never have to worry about washed out scenes either thanks to its 100% Colour Volume, meaning colours and contrasts are all bold and lifelike, no matter where you’re sitting. Plus, Adaptive Sound automatically picks the best audio settings, so you won’t have to fiddle with your speakers. It even comes with Ambient Mode, so you can enjoy a slideshow of your favourite photos, artwork, or make the screen blend in with the wall behind it.

We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.

Features we love

Make a statement

As well as being a top-notch TV, the Samsung Serif’s signature design makes it a fantastic addition to any room. It’s got a uniquely stylish I-shaped profile built to fit in seamlessly with the rest of your décor. That means it’ll look amazing wherever you decide to set it up.

A seamless part of your decor

The innovation doesn’t stop when you’ve finished watching. The clever ambient mode allows the TV to effortlessly blend into your room when it’s turned off. Using the app on your phone to set it up, it mimics the paint or wallpaper you’ve got behind the screen, showing that on the display - with family photos or things like weather reports over the top. So, no more ugly black box ruining your carefully crafted décor, but a perfectly integrated TV that’s useful at any time of day.

Colour that truly pops

Samsung’s 100% Colour Volume tech is HDR’s very best friend. Film makers are using HDR to create content that’s full of colour and contrast, but that can sometimes be lost when it gets to your TV screen. With 100% Colour Volume everything really pops, ensuring every hue is richly saturated and the end product is exactly how the creator intended. This guarantees that your viewing experience is an exceptional one.

See the detail up close

A smarter way to watch TV

This smart TV comes with Samsung’s Tizen operating system built-in, taking the hassle out of finding something to watch. It’s got an easy-to-use menu that makes it really simple to search for and download tons of streaming apps, catch-up services and more. So, you’ll never be stuck flicking through channels – just pop on what you want, whenever you want.

No more getting ghosted by your screen

This new range of Quantum dot TVs aren’t vulnerable to screen burn – so much so that The Serif comes with Samsung’s 10-year screen burn warranty. Now you can be confident that no matter how much gaming you do or how many episodes you devour, your screen will remain clear and bright for years to come.

Product Specification


Key Information

Dimensions (H)0.0 x (W)0.0 x (D)0.0
Energy Rating A
Energy Saving Mode Yes


Aerial Input (RF) Yes
Digital Optical Output Yes
HDMI ARC (Audio Return Channel) Yes
HDMI Input 4
Internet Connection Built-in WiFi
Satellite Input (LNB) Yes
USB Input 2


Stand Type Static

Features We Love

Voice Assistant Technology Bixby


Vesa Wall Mount Supported No
Weight With Stand 17.4 Kg
Weight Without Stand 16.4 Kg
Width Between Feet On Stand 89.6 cm

Product Detail

Annual Power Consumption 96 Kwh
Brand Samsung
Category TVs
Colour White
Dimensions (H)0.0 x (W)0.0 x (D)0.0
New In Yes
On-mode Power Consumption 69 Watt

Screen Technology

100% Colour Volume Yes
4K Ultra HD Yes
AI Technology Yes
Game Mode Yes
HDR (High Dynamic Range) Yes
HDR Type HDR10+, HDR10, HLG
HDR10 Yes
HDR10+ Yes
Movie Mode Yes
Quantum Processor 4K Yes
Resolution Size 3840 x 2160
Resolution Type 4K Ultra HD
Screen Size 43 Inches
Screen Type QLED
Serif Ambient Mode Yes
Supreme Motion Yes
Ultra HD 4K Upscaling Yes

Smart Technology

App / Portal Store Yes
Screen Mirroring Yes
Smart Phone / Tablet App Available Yes
Smart TV Yes
Voice Control Yes - via Smart Remote (Included)
Works With Amazon Alexa Yes

Sound Technology

Adaptive Sound Yes
Audio Power 40 Watt
Dolby Sound Technology Yes
Number of Internal Speakers 4

System and Features

Auto Power Off Yes
Auto Tuning Yes
Parental Control Yes
Sleep Mode Yes

Tuner and Smart Services

All 4 Yes
BBC iPlayer Yes
BT Sport App Yes
Demand 5 Yes
Disney+ Yes
ITV Hub Yes
Netflix Yes
Now TV Yes
Spotify Yes
Tuner Type Freeview HD and Freesat HD
Youtube Yes

USB and Media

USB Recording (DVR) Yes


Manufacturer Warranty
AO Care Protection plans from £7.49 per month.More info
1 Year

What's In The Box

Manual / Quick Guide Included
Other Accessories Included Optional Legs
Remote Control Smart

Wireless Connections

Bluetooth Yes

Customer Reviews

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* QE43LS01TA was at the higher price between 20/08/2020 and 22/09/2020.

Intervening prices between the "was" and the "now" price have applied. Intervening prices may have been lower than the current price due to our price match promise or other promotions during the intervening period.

Any offers are genuine savings. Because we match the prices of competitors, there is the potential for prices to drop further. We will always offer our customers our price match promise. See terms and conditions.

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