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Hello, Apple Intelligence
iPhone 16 and iPhone 16 Pro. Built for Apple Intelligence. With faster, easier Camera Control. And a big boost in battery life. Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly.* With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
There’s an Apple Watch for everyone
Find the right Apple Watch for you. Apple Watch Series 10 has the biggest display and thinnest design ever,* and is packed with advanced health and safety features. Apple Watch Ultra 2 is the ultimate sports and adventure watch. Apple Watch SE has all the essentials, and is light on price.
iPad, Powerful. Portable. Magical.
iPad is so versatile, it’s more than up to any task. It’s your digital notepad, online classroom, work-from-anywhere office, creative studio, portable arcade and personal screening room. No matter which one you choose, iPad is a fun and powerful way to get all the tough things done easily.
Iconic design. Incredible sound.
AirPods, a totally transformed audio experience. AirPods Pro featuring pro-level Active Noise Cancellation. AirPods Max the ultimate listening experience.
Mac. Hello, Apple Intelligence
Experience the incredible performance of Mac. The game-changing power of Apple silicon, superfast SSD storage and stunning displays mean you can do more, create more and play more than ever before.
