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The UK’s most trusted electrical retailer
At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job and that’s at the heart of everything we do. And well, we've put lots of smiles on our customers’ faces!
Did you know we have more 5* Trustpilot reviews than any other UK electrical retailer? We're rated ‘Excellent’ overall and have over 600k customer reviews!
Here’s just some of the things you’ve had to say:
It's been quite the journey so far
We've grown from a £1 bet to big business. Yep. You read that right. Over a drink in a Bolton pub, John Roberts bet his friend that there was a better way for people to buy electricals online. Since then, we've hit some pretty big milestones...
2000
A £1 bet started John Roberts on his mission to sell appliances online
2004
Retailers asked us to sell white goods under their brand names to their customers; Sainsbury’s became our first client
2009
We bought a logistics business to give customers incredible delivery options and service
2012
Appliances Online became ao.com
2014
AO floated on the London Stock Exchange and became proud sponsors of Bolton Lads and Girls Club (BLGC)
2016
We launched AO Finance to give customers better access to essential electricals through flexible finance
2018
We opened our own state-of-the-art recycling centre and completed the acquisition of Mobile Phones Direct
2021
AO Arena opened its doors!
2022
We became proud sponsors of four times Netball Super League champions Manchester Thunder!
2024
We became proud sponsors of Altrincham Football Club
AO, Powered by People
We do things differently around here. We treat every customer like our gran, make decisions that make our mums proud and make things happen today (not tomorrow) - always with an AO smile.
We have an amazing team of AOers who live and breathe our unique values every day. They make us who we are, and without them we wouldn’t be us.
