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Introducing The Frame TV

Take a look at the incredible tech behind The Frame, Samsung’s latest innovative TV.

With TVs competing for the biggest screen and the sharpest picture, The Frame from Samsung shows that there’s still room for unique innovations. With some impressive new tech, it offers a cutting-edge display and effortless style. We’ve created a handy guide to some of The Frame’s jaw-dropping features.

Beautiful art when your TV is off

When your TV’s switched off, Art Mode turns it into a stunning piece of artwork. It displays a range of paintings and photographs, in exceptional canvas-print quality. The Frame comes with a variety of curated pieces pre-installed, and you can buy more from Samsung’s Art Store through the TV. You can even add your family photos for a personal touch. Your TV becomes the centrepiece of any room, sure to get plenty of ‘oohs’ and ‘ahhs’ from family and friends.

What is the Art Store?

The ideal picture, all day long

We love the sunshine, but it can be a bit pesky when you’re trying to watch that epic movie and there’s awful glare on the TV. The Frame changes all that, with an intelligent light sensor built-in. This regularly checks the brightness of the room, adapting the display to the slightest changes in lighting to maintain an amazing picture. So you can stop squinting, and start catching up on the latest boxsets.

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Get the perfect finish

Whether you’re living in a stylish modern apartment or a rustic cottage in the country, The Frame will seamlessly blend into your décor. That’s because you can customise it with a range of bezels, including ‘Walnut’, ‘Beige Wood’ and ‘White’, so you can pick the style that matches your room. This means your new TV will blend in, and yet still have that little extra ‘wow’ factor.

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Free yourself from TV clutter

It’s all well and good having a stylish piece of art with the perfect bezel, but the effect would be somewhat ruined if it was connected to a huge knot of wires. Don’t worry though – The Frame can be mounted flush to your wall, and connects to all your devices through a single super-thin wire. This means that you can get rid of those unsightly cables around your TV and enjoy a flawless, minimalistic look.

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