Smart Fitness & Watches
Apple Watch Series 10, 46mm, Jet Black Aluminium Case, GPS [2024] - Black Sport Band - M/L
- Take an ECG anytime6. Get notifications if you have high or low heart rate or an irregular heart rhythm7.
- Send a text, take a call, listen to music and podcasts, use Siri and get notifications on the go.
- Fall Detection8 and Crash Detection can connect you to emergency services.
- Crack resistant and IP6X-certified dust resistant.
- It works seamlessly with your Apple devices and services9.
£329Save £100RRP £429Free DeliveryEstimated charge. Actual delivery costs may vary by date, time slot selection, geographical location, or if arriving in two deliveries when ordering more than one product.
AO Financefrom £11.45 monthly*- Home delivery from 30th October **
- Pickup from over 7000 stores nationwide
- Flexible delivery options
- Including weekends
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- AO FinancePay your way*AO Finance Representative ExampleRepresentative 29.9% APR (variable), 29.9% PA purchase rate (variable), £1,200 assumed credit limit.18+, Credit and Offers are subject to status. Terms apply. NewDay Ltd, UK Only. AO Retail Limited acts as a credit broker exclusively for NewDay Ltd and is not a lender.The upfront cost where applicable is calculated using the non-member price.
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Smart Watches at AO: Where Innovation Meets Everyday Life
Step into the future with smart watches from AO, where clever tech meets sleek design and everyday practicality. Whether you're into fitness, juggling a busy schedule or just love staying connected, our smart watches are built to make life easier. From tracking your health to managing your day, these clever wearables put powerful features right on your wrist. Explore our range and find the perfect smart watch, smart ring or fitness tracker to suit your style, needs and budget.
Why Choose a Smart Watch?
Smart watches do way more than just tell the time. They’re your personal assistant, fitness coach and safety buddy all in one. You can keep an eye on your heart rate, count your steps, track your sleep and set fitness goals with ease. Whether you go for a smart watch, a fitness tracker or a smart ring, many models come with clever sensors to help you stay on top of your health. You’ll get calls, texts and app notifications straight to your wrist, control your music, check your calendar and stay in touch without reaching for your phone. With long-lasting battery life, you won’t be charging it every night. And with loads of styles to choose from, whether sporty, minimalist or elegant, you can switch up straps and watch faces to match your outfit or mood.
Finding the Right Smart Watch for You
Picking the perfect smart watch is easy with AO. Our models work with both Android and iOS, so getting set up is a breeze. Whether you want something bold or something subtle, we’ve got designs to suit every taste. You can personalise your look with swappable straps and custom watch faces. And if you’re after great value, we’ve got smart watches, smart rings and fitness trackers at prices that won’t break the bank.
Smart Watch Buying Guide
Not sure which wearable is right for you? Fitness trackers are great for keeping tabs on workouts and wellness. Smart rings are sleek and discreet, ideal if you want something low-key that still packs a punch. Hybrid watches mix classic style with smart features like step tracking and notifications. And if you want all the bells and whistles, full-featured smart watches come loaded with apps, connectivity and advanced health tools. When comparing models, think about battery life, display quality, health features and how well they work with your phone. Checking out customer reviews is also a handy way to see how they perform day to day.
The Benefits of Owning a Smart Watch
Smart watches aren’t just convenient. They’re designed to make life better. You can stay productive by handling calls, messages and reminders without picking up your phone. Safety features like emergency SOS, fall detection and GPS tracking give you peace of mind. And whether you’re using a smart watch, smart ring or fitness tracker, you’ll stay motivated with real-time fitness data, sleep insights and wellness apps that help you stay active and healthy.
Explore Smart Watches at AO
Ready to upgrade your wristwear? Check out our collection of smart watches and see how the right device can transform your routine. With trusted brands, great prices and expert advice, AO makes finding your perfect smart watch simple.

