40" inch TVs with 32.0 - 42.0 inch screens

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    • AI Processing — Adjusts every frame for immense quality
    • Natural Colour Enhancer — Tweaks images for true colour
    • DTS® Virtual:X™ — Immersive surround sound in any room
    • Dolby Audio® — Fuller, more realistic sound
    • Game Bar — Change settings without leaving the session
    £179
    • Home delivery from 3rd May **
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    • We can take your old TV away
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    Representative 29.9% APR (variable), 29.9% PA purchase rate (variable), £1,200 assumed credit limit.
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  • Find the perfect TV for you
    Want to make sense of the tech inside your TV? Whether you want the best for playing games or enjoying movie nights, our buying guide will show you what to look out for.
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6 matching products, from £149.00 to £229.00.
182 customer reviews with an average score of 4.6 / 5.

AO Finance Representative example

29.9% APR

Representative
(variable)

29.9% PA

Purchase rate
(variable)

£1,200

Assumed
credit limit

Credit is provided by NewDay Ltd who will determine your APR, credit limit and available offers.

AO Retail Limited acts as a credit broker for NewDay Ltd on an exclusive basis and is not a lender.

** The earliest delivery date may vary based on your postcode.

For those who love to keep up with their favourite TV shows and catch all the latest movies, a 40-inch TV is a great addition to the home.

Compared to larger models on the market, 40-inch TVs sit right in the middle as great medium-sized options. This makes them great options for small living rooms where a large screen would be too big, or as a second TV for in the bedroom.

But even among TVs that are all the same size, there are tons of different models, brands, and clever features that can really give your entertainment experience an upgrade.

Features to keep you entertained

Whether it’s the latest reality TV, that gripping drama, or a new blockbuster, there are plenty of features on the market that can give you the best viewing experience possible.

Vivid, lifelike colour and sharp, clear picture. Models that have enhanced picture settings give everything from this year’s most talked about TV to that 90’s classic an upgrade. Pair that with tech that gives you enhanced audio for a real at-home cinema vibe.

Want a TV that can do it all? Pick up a model that’s smart connected. Since it can connect to the internet, you can access all the latest entertainment through the built-in apps.

Then, when you’re in the mood for a quick gaming session, TVs with game mode have a setting that makes sure you’re always getting the best performance while you’re going for that high score.

And if you don’t want people messing around with all your carefully selected settings, or hitting pause just before that big twist, you’ll love having a TV with lockable controls.

Plus, if you can never remember where you left the remote, not to worry. If you’ve got a model that works with Amazon Alexa, Google Assistant, or Apple HomeKit you can control it with only your voice.

How to choose the right 40-inch TV

When choosing a TV for your home, there are a few things you need to consider when trying to figure out if a 40-inch model is the right choice.

First of all, since they’re considered to be medium-sized models, they’re best suited for small living rooms or bedrooms. You’ll also want to measure the viewing distance between where your TV will be and where you’ll be watching from — like your sofa, for example. For a 40-inch model, the ideal viewing distance is around 6-8 feet.
And as for picture quality, be on the lookout for a high resolution to show all your favourite films and shows in perfect clarity. A great option would be a TV that’s got a 4K UHD resolution.

A surefire way to pick up a reliable TV is to keep an eye out for brand names you trust. We’ve got tons of clever models from Hisense, TCL, Techwood, and more.

Overall, 40-inch TVs are fantastic options for small rooms, casual viewing (though they can still give you top-quality screenings of the latest films), and they are also often more budget-friendly than larger models.

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