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    Mobile phones

    Brand spotlight

    Get to know

    Whether it’s a deep dive into an exciting new feature or some clever tips to make your day easier, check out our videos that’ll help you get the most out of your mobile phone.

    Did you know?

    Pause the scroll

    On average, people check their phones 58 times a day.

    Keep it above 20% for a happy battery

    Avoid letting your battery drop below 20% regularly – it helps maintain long-term health.

    Weekly restart wins

    Restart your phone once a week, it helps refresh memory and improve performance.

    Switch on the grid

    Use the grid feature in your camera settings for perfectly aligned shots.

    AO Finance Representative example

    29.9% APR

    Representative
    (variable)

    29.9% PA

    Purchase rate
    (variable)

    £1,200

    Assumed
    credit limit

    Credit is provided by NewDay Ltd who will determine your APR, credit limit and available offers. AO Retail Limited acts as a credit broker for NewDay Ltd on an exclusive basis and is not a lender.

    FAQs

    Should I buy a SIM-free mobile phone?
    What’s the difference between Android and iOS phones?
    Do new mobile phones come with a warranty?
    How do I choose the right mobile phone for me?
    Which mobile phones have the best cameras?
    How do I transfer data to my new mobile phone?

    At AO, we’ve got loads of new and refurbished mobile phones to choose from, so you’re guaranteed to find a handset that suits you.
    You can’t go wrong with a Samsung Galaxy mobile phone that’s packed with brilliant features and perfect for keeping busy on the go. Or a Google Pixel smartphone could be the perfect pick, offering 7 years of updates and incredible durability. And, of course, Apple iPhones are stylish, sleek, and absolutely jam-packed with top-tier tech like their powerful Bionic chips. AO mobiles mean you’ll be simply spoilt for choice.

    A handy tip is to look out for great features on each of our brilliant brands to help you find your next phone upgrade:

    • Samsung Galaxy S25 Ultra now takes photography to the next level with its 200MP camera, plus the latest Galaxy AI tools like Live Translate, Circle to Search, and image generation to make life easier and more creative.
    • Apple iPhone 17 introduces even more advanced camera modes, stunning Super Retina XDR display, and the latest Dynamic Island for seamless notifications. Its next-gen Bionic chip ensures lightning-fast performance for everything you do.
    • Google Pixel 10 brings Gemini AI front and centre, helping boost creativity and productivity. It also features a durable OLED screen, a 120Hz refresh rate, and an upgraded camera system for crystal-clear shots.

    Already got a contract? We’ve got great deals on SIM-free phones and flexible AO Finance for mobile phones that can help you spread the cost. We’ll give you a credit limit and create a payment plan that suits you, so you can enjoy your new phone without any worries.

    Want to upgrade every 24 months? Check out Switch24, our exclusive AO Finance option for Five Star members. It lets you spread the cost over 24 interest-free months, lock in a guaranteed trade-in value upfront, and switch to the latest model when your term ends. No hidden fees—just a smarter way to stay ahead with the newest tech.