There’s nothing like enjoying blockbuster entertainment at home – that’s why TVs are getting better all the time, and Sony’s new range is no different. In fact, their latest TVs might just be the smartest around, because they’re the first to come with cognitive intelligence. (Don't worry, we'll get to what that actually means in just a moment.) Get ready to experience picture and sound so real, you can almost feel it.
This clever bit of tech makes everything on the screen look more real than ever before. It splits the display into thousands of little pieces. It then scans these areas for colour, contrast and detail all at the same time – just like our brains do. The result is a picture that looks so clear and bright, you can almost reach out and touch it. It really is amazing.
Millions of pixels light up for razor-sharp detail and lifelike colours.
Clever little lights keep colours and fast-moving images sharp – perfect for sporting action.
Feel closer to reality with wider contrast, extra depth and more detail.
Great for gaming. Get the full experience with this 4K Google TV.
If you’re a film buff, and almost every night is movie night, then these are the features to look out for. Sony Electronics teams up with Sony Pictures and Sony Music when they design their TVs, so you know that everything you watch and hear is just as good as the director intended. Time to grab the popcorn!
Acoustic Surface Audio+™ gives you really accurate sound for whatever you’re watching. There are 4 areas on the back panel that vibrate, carrying dialogue and music from the main speaker across the screen to match what’s happening. This means that you’ll always hear things like speech directly from the character’s mouth for a more immersive experience.
As well as access to all the usual apps, the latest Sony TVs include BRAVIA CORE – their very own streaming service that lets you enjoy the highest streaming quality around. That’s because it combines Pure Stream™ tech with IMAX Enhanced blockbusters to give you the best experience – perfect for home cinema fans.
Get the big-match experience with Sony BRAVIA® XR. With stunningly lifelike visuals and crisp sound travelling all around you, it’ll feel like you’re right there in the stands.
BRAVIA XR™ TVs offer uninterrupted performance, with incredible clarity that brings you closer to every iconic sporting moment. XR Motion Clarity™ keeps even the fastest scenes blur-free and bright, so from football to Formula One, you can see every goal, lap, try and triumph in perfect detail.
X-Wide Angle featured on the X95K and Z9K, and all BRAVIA XR™ OLED models. A great wide viewing angle preserves that supreme picture quality, from wherever you are viewing it in the room. Ideal for watching the game with friends.
Sony Electronics has teamed up with Sony Playstation to give you exclusive gaming features that will give you a competitive advantage.
When gaming on a PS5™ with a BRAVIA XR TV, you’ll notice even more detail in high-contrast scenes. That’s because clever Auto HDR Tone Mapping recognises individual BRAVIA XR TV models and picks the best possible HDR setting for your TV. Now you’ll be able to see what your opponents are up to, even when they think they’re hidden in the shadows.
Even when you're not watching sports or the latest blockbuster, there are still plenty of features that will come in handy. Here’s just a few of them to help you get the best TV experience.
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.
Google Assistant makes your at-home entertainment smoother and more enjoyable. By using voice commands, you can search for your favourite films, play music, discover brand-new content, check what’s on later, and even change settings. So, you can easily access a whole host of content without having to type anything, and control your experience with a few simple requests.
Whether you’re an early bird or a night owl, your movies and shows will be perfectly lit with Sony’s BRAVIA CAM, which comes free with the A95K and Z9K TV (sold separately for other BRAVIA XR models). It scans the room for both you and how light or dark it is in the room, then chooses the best brightness setting. But that’s not all – gesture controls and video chat give you more options, really turning your TV into a super-smart centrepiece.
Yes – it’s a Google Smart TV, giving you tons of movies and TV episodes all in one place. Explore popular streaming and catch-up apps, as well as Sony’s own BRAVIA CORE streaming service.
The latest Sony BRAVIA TVs are packed with clever features. They’re the first TVs with cognitive intelligence, which means the processor works just like our brains do, scanning every part of the screen for detail, contrast and colour to give you an amazing lifelike picture.
Yes, you’ll need to be linked up to your WiFi to enjoy all the smart features. You can do this at set up, or in the TV’s settings.