Our site uses cookies to give you the best experience. Manage your cookies here or continue shopping if you're happy.

Accept & close

What is Motionflow?

Find out everything you need to know about Sony’s Motionflow TV picture technology.

Sony’s intelligent Motionflow XR technology gives your TV a smoother, more natural picture by refreshing each frame at a higher rate than normal. So, that edge-of-your-seat sports action and those full-throttle movies will look sharper than ever before thanks to reduced blur.

Go with the flow

All TVs have the capability to display a certain number of images in a single second – known as its refresh rate. That blur or judder you might see from time to time on your TV? That’s down to a rubbish refresh rate. Sony wanted to make things clearer and so came up with Motionflow XR. Here’s what this clever tech does:

  • High refresh rate
  • Inserts extra frames between the originals for crisp motion
  • LED backlight control to stop blinking and juddering
  • Image Blur Reduction tech cleans up blurry images

What does this mean for you? It’s simple really – you’ll notice clear and seamless pictures, whatever you’re settling down to watch.

How do I get Sony Motionflow?

There are a bunch of Sony Bravia TVs that come with the innovative Motionflow XR technology. Not only can you look forward to blur-free viewing, these models allow you to select from a range of Motionflow effects to suit what you’re watching. Like the ‘True Cinema’ setting, which allows you to see the film as it was intended to be seen with a realistic cinematic look. Here’s how you select a Motionflow mode on compatible models:

  • Press the ‘Home’ button on your Bravia remote control
  • Select ‘Action Menu’,
  • Within the ‘Action Menu’, select ‘Picture’
  • Then select ‘Advanced Settings’.
  • From there, select ‘Motion’, then ‘Motionflow’
  • Finally, click ‘Motionflow effect’ and take your pick from the available preset modes.

Motionflow XR TVs