To use smart features (including streaming services) on this TV, you’ll need to create or sign into a Samsung Account. Without signing in, you’ll only have access to standard channels and external devices, like consoles or Blu-ray players.

Before unpacking your shiny new TV, please read the instructions on the box to remove it safely and avoid putting any pressure on the screen. If you need to return it, please make sure the plug’s not in front of the screen as this can damage it in transit.

With this stylish 43-inch Samsung The Frame smart TV, you can finally have a telly that really is as pretty as a picture. That’s because it has a stunning 4K OLED screen that’s brimming with razor-sharp detail thanks to millions of brightly-lit pixels – just what you need to appreciate your fave films and shows. And when you aren’t watching it, Art Mode takes over to show off a carefully curated collection of masterpieces or your family album, turning it into a digital gallery when your show’s finished. All that sits inside a snazzy, modern frame design and bezel that’s super thin so you don’t get distracted from the action, while the Matte Display stops glare spoiling the view. Plus, you can even pop it up like a real photo with the Slim Fit Wall-Mount. Splendid.