^† 40LF2F53DB was at the higher price between 23/04/2025 and 23/05/2025.

Intervening prices between the "was" and the "now" price have applied. Intervening prices may have been lower than the current price due to our price match guarantee or other promotions during the intervening period.

Any offers are genuine savings. We always want to be able to offer you an incredible deal, so we’ll always match our competitors on price. This means our prices could drop further, or potentially reduce again once a promotional event ends. If our price drops, or you do find what you’re looking for cheaper elsewhere, we’ll offer our price match guarantee. See terms and conditions.