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    LG

    LG B3 77" 4K Ultra HD OLED Smart TV - OLED77B36LA

    Choose size

    • 55"
    • 77"

    *AO Finance Representative Example

    Representative 29.9% APR (variable), 29.9% PA purchase rate (variable), £1,200 assumed credit limit.

    18+, Credit and Offers are subject to status. Terms apply. NewDay Ltd, UK Only. AO Retail Limited acts as a credit broker exclusively for NewDay Ltd and is not a lender

    Product Overview

    It’s got the tech, it’s got the style – yep, this 77-inch LG OLED smart TV has it all. There are literally millions of bright, colourful pixels ready and waiting to bring whatever you’re watching to life. That’s because of the super-detailed 4K resolution backed up by LG Self-Lit OLED and Perfect Black tech – the perfect combo for a colourful lifelike picture you could almost walk into. But it doesn’t just stop with the screen. The audio gets the Hollywood treatment too thanks to Dolby Atmos® surround sound. Not feeling what’s on? Just have a browse through all the streaming apps available through webOS. And if you happen across a classic, the clever α7 AI Processor Gen6 makes sure you enjoy it in the same amazing quality as the latest releases.

    We want you to fully enjoy your new TV, so please be careful when unpacking it to avoid putting any pressure on the screen. There are a few different ways to get it out safely, so look for the instructions on the box. If you need to return your TV for any reason, we just ask that you don't pack the plug in front of the screen as it could damage the TV in transit.


    Wait, there's more...

    •Perfect Black — Pixels turn off for darker contrasts
    •Filmmaker Mode™ — Watch just like the director intended

    Key Features

    • 4K OLED — Stunning sharpness and crystal clarity
    • Dolby Atmos® — 3D surround sound adds height and depth
    • webOS — Watch Freeview Play, Netflix, Disney+ and more
    • LG self-lit OLED Tech — Deeper blacks & brighter whites
    • α7 AI Processor Gen6 — Enhances picture as you watch

    Product Specification

    Key Information

    Auto Channel Search
    Yes
    Auto Standby Mode
    Yes
    E-manual
    Yes
    Energy Rating
    F
    Energy Saving Mode
    Yes
    Mains Powered
    Yes
    Sports Apps
    DAZN
    Stand Width
    749 mm
    Stereo Audio
    Yes
    Subtitles Function
    Yes
    Timer
    Yes

    Bundles

    Includes Stand
    Yes

    Compatibility

    Analogue
    Yes

    Connectivity

    Aerial input
    2
    Common Interface (CI)
    Yes
    Digital Optical Output
    1
    Headphone Connection
    Bluetooth
    USB Input
    2

    Design

    Stand Type
    Center stand

    Features We Love

    3D Surround Sound
    Yes
    a7 AI Processor Gen6
    Yes
    a9 Gen 6 AI Processor
    Yes
    AI Sound Pro
    Yes
    AMD FreeSync™
    Yes
    Apple AirPlay 2
    Yes
    Bluetooth
    Yes
    Clear Voice Pro
    Yes
    Dolby Atmos®
    Yes
    Dolby Audio®
    Yes
    Dolby Vision™
    Yes
    Eco Mode
    Yes
    Filmmaker Mode™
    Yes
    HDMI ARC
    Yes
    LG Self-Lit OLED Technology
    Yes
    Miracast
    Yes
    NFC
    No
    NVidia G-Sync® Technology
    Yes
    Perfect Black
    Yes
    Screen Mirroring
    Yes
    Sleep Timer
    Yes
    Smart Remote Control
    Yes
    Smart Split Screen
    Yes
    Sound Modes
    AI Sound Pro,Clear Voice Pro
    Voice Control
    Yes
    WebOS Smart TV
    Yes
    WiFi
    Yes
    Works With Amazon Alexa
    Yes
    Works With Apple HomeKit
    Yes
    Works With Google Assistant
    No

    How Well Does It Perform?

    Annual Energy Consumption
    182.09 Kwh

    Installation

    Cable Included
    AC
    Vesa Wall Mount Supported
    Yes

    Operating System & Software

    Operating System Version
    webOS

    Picture Detail

    Native Aspect Ratio
    16:9

    Ports

    Enhanced Audio Return Channel (eARC)
    Yes
    HDMI
    Yes
    HDMI version
    2.0/2.1
    Number of Ethernet Ports (LAN)
    1
    Number of HDMI Ports
    4
    RF Ports Quantity
    2

    Processor

    Processor Cores
    4

    Product Detail

    Brand
    LG
    Cable Management
    Yes
    Category
    TVs
    Colour
    Black
    Country Of Origin
    South Korea
    Dimensions
    (H)99.2 x (W)172.3 x (D)5.6
    Processor
    a7 AI Processor 4K Gen6
    SKU
    OLED77B36LA
    Standby Power Consumption
    0.5 Watt

    Screen Technology

    Film Picture Mode
    Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Ro
    Game Picture Mode
    Yes
    HDR Type
    Dolby Vision,High Dynamic Range 10 Pro (HDR10 Pro),Hybrid Log-Gamma (HLG)
    HLG
    Yes
    Local Dimming
    Yes
    Picture Processor
    LG AI Picture Pro
    Resolution Type
    4K Ultra HD
    Screen Size
    77 Inches
    Screen Type
    OLED
    Ultra HD 4K Upscaling
    Yes

    Sensors

    Ambient Light Sensor
    Yes

    Smart Technology

    Google Play Store
    LG Content Store
    HDR Streaming
    Yes
    Motion Control
    No
    Smart TV
    Yes
    Works With Bixby
    No

    Sound Technology

    Audio Decoders
    Dolby Atmos
    Audio Power
    20 Watt
    Number Of Speakers
    2
    Sound System
    Dolby Atmos
    Sound Technology
    AI Sound Pro (Virtual 5.1.2 Up-mix)
    Surround Sound
    Dolby Atmos, AI Sound Pro (Virtual 5.1.2 Up-mix)

    System and Features

    Auto Power Off
    Yes
    Auto Tuning
    Yes
    DVB-T2 Tuner
    Yes
    EPG
    Yes
    On / Off Switch
    No
    Parental Control
    Yes
    Picture-in-Picture
    Yes

    Tuner and Smart Services

    Music Apps
    Amazon Music,Apple Music,BBC Sounds,Deezer,Spotify,TIDAL
    Smart TV Applications
    BBC iPlayer, ITV Player, All 4, My5, UKTV, Explore Freeview Play, Britbox, STV Player, RTE Player, N
    Tuner Type
    Analog & Digital
    Video Apps
    All 4,Amazon Prime Video,Apple TV,BBC iPlayer,BritBox,Chili,DAZN,Disney+,Freeview Play,ITV Hub,My5,N

    USB and Media

    USB Playback
    Yes
    USB Recording (DVR)
    Yes

    Warranty

    Manufacturer Warranty
    1 Year

    What's In The Box

    Batteries Included
    Yes
    Instruction Booklet
    Yes
    Manual / Quick Guide
    Yes
    Mounting Kit
    No
    Quick Start Guide
    Yes
    Remote Control
    Yes
    Remote Control Type
    Magic Remote
    Screws
    Yes
    User Manual
    Yes
    Wall Mount Bracket Kit
    No

    Wireless Connections

    WiFi Direct
    No

    Customer Reviews

    5 / 5
    3
    0
    0
    0
    0
    Showing 3 of 3 reviews

    A Fantastic TV upgrade

    5/5
    This product is amazing. Super colours and amazing detail. Takes a while to get used to the remote control and not quite the usual layout. The images are so lifelike and you feel you are part of whatever you are watching. The options for sound and picture quality cover most scenarios and the use of AI is an interesting feature and love the way the pixels adapt to surrounding light and keep reflections to a minimal. Fully recommended - thank you ao!!
    Andy Crossman

    Magnificent TV

    5/5
    We’ve just bought the LG B3 77” 4K ultra HD OLED smart tv from AO. The communication and delivery was outstanding and the team brought it into the house unpacked it, took all the packaging away. They were respectful of our property great team. The TV is beyond our expectations, the picture and sound are outstanding I would definitely recommend it and was well below the price of other competitors. Brilliant all round a massive thank you ??
    Roger Wells

    Amazing Tv

    5/5
    Great TV, great addition to our home.
    Kelly Perks

    Any offers are genuine savings. We always want to be able to offer you an incredible deal, so we’ll always match our competitors on price. This means our prices could drop further, or potentially reduce again once a promotional event ends. If our price drops, or you do find what you’re looking for cheaper elsewhere, we’ll offer our price match promise. See terms and conditions.

    £1,999 £1,899 AO member price

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    • Remove & Recycle
      AO member price
      Free
      Regular price
      £20

      We can collect your old TV and take it away for recycling. Our experts will recycle it safely and responsibly in our state-of-the-art facility.

      The cost of our Remove & Recycle service goes towards safely transporting the product to our recycling plant. Under the WEEE regulations, recycling costs are primarily covered by the product manufacturer.

      Also, while we’re picking up your appliance, if you’ve got any smaller kitchen electricals that need recycling – such as kettles, toasters or blenders – we’ll happily take those away too at no extra charge. Just pass them to your driver when we’re picking up your larger appliance.

    • Unpack
      AO member price
      Free
      Regular price
      £5

      TVs come with quite a bit of bulky packaging. We’ll unpack your item, let you inspect it then take away all of the plastic wrap and foam packaging.