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    What is NanoCell?

    In association with LG

    Want to know the ins and outs of LG’s NanoCell tech? You’re in the right place. We’ve got plenty of reasons why you’ll want one of these TVs as the centre piece in your living room.

    What is NanoCell?

    LG NanoCell tech uses special particles to improve the purity of the colours you see on screen. This means your eyes are treated to subtler and more detailed levels of colour, even at wider viewing angles. So, whether you’ve got your mates round for kick off, or the whole family for that film night, there won’t be a bad seat in the house.

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    Also look out for...

    Smart Streaming

    The WebOS system makes flicking through your TVs smart features easy. All your entertainment apps will appear at the bottom in vibrant shades. Plus, you can flick through your library while bingeing your current show, so if you want to swap to something else, it’ll take just a few clicks.

    TrueMotion

    Ideal for live action sports, TrueMotion gets rid of any annoying frame stutter. Have you ever noticed during a football match when the ball appears to stutter across the screen? This is because the frame rate can’t keep up. TrueMotion adds in extra frames to smooth this out, so you’ll see every pass, tackle and strike in perfect motion.

    Dolby Vision IQ

    Ever noticed in darkly lit scenes that you can hardly see what’s happening? Dolby Vision IQ makes this a thing of the past. Based on the lighting in your room and the content you’re watching, it will adapt the settings sequence by sequence, so you’re always getting the best visual experience.

    Dolby Atmos

    Immerse yourself in the sound of your favourite entertainment with Dolby Atmos. This tech recreates the audio from that pulsating sci-fi or that rich period drama in 3D for that full surround sound experience.

    Auto Genre Selection

    A lot of modern TVs have different modes for different content, but this means you can easily be watching a film in sport mode. LG Auto Genre Selection works out what you’re watching, whether it be a film, live sports or a video game. It then adapts the settings so you’re always watching the best possible version of the stuff you love.

    AI voice assistant compatible

    Who needs a remote when you’ve got a voice compatible TV? LGs new models can hook up with your smart speakers such as Amazon Alexa and Google Assistant. And with a mic actually built into the TV, you can tuck into your favourite films and shows completely hands free.

    FAQs

    What is NanoCell?
    What does Ultra HD mean?
    Is NanoCell better than LED?