Our site uses cookies to give you the best experience. Manage your cookies here or continue shopping if you're happy.

Accept & close
Skip to main content
Basket

    Samsung The Frame and The Frame Pro Smart TV

    Take a look at the incredible tech behind The Frame, Samsung’s latest innovative TV.

    TV when it’s on. Art when it’s off.

    The Frame is an art TV that does more than beautifully display what's on screen – it also lets you express yourself creatively, with so many choices for TV styling and artwork display.

    The Frame Pro

    The Frame Pro looks like real work of art with a matte, glare-free¹ Neo QLED 4K display and Art Mode. When on, enjoy stunning Mini LED picture, slim design, wireless connectivity², and immersive Dolby Atmos® cinematic sound.

    ¹Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
    ²TV power cable required. Wireless One Connect operating distance can vary depending on the surrounding environment
    ³Art Store subscription and Samsung Account connection required to access full selection of artwork.

    Shop The Frame Pro

    The Frame

    Personalise your space with interchangeable bezels⁴ and an everchanging art collection⁵ making a feature for any room. When on, it brings entertainment to life with a QLED 4K glare-free⁶ matte display, and immersive Dolby Atmos® cinematic sound.

    ⁴Customisable bezels each sold separately.
    ⁵Art Store subscription and Samsung Account connection required to access full selection of artwork.
    ⁶Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.


    Shop The Frame

    What makes The Frame a masterpiece TV

    Samsung Vision AI meets The Frame TVs

    Samsung Vision AI

    Enjoy new features with Samsung's Vision AI, now in The Frame TVs. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

    The Frame Pro NQ4 AI Gen3 Processor

    Samsung’s smartest 4K processor, Samsung’s best 4K upscaling.

    Experience Samsung’s most advanced 4K AI enhancements to your entertainment. Soak in sharped scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. Watch in enhanced brightness, depth, contrast, motion, sound and resolution - a truly exceptional 4K experience.

    Upscaling may not apply to PC connection and Game Mode

    Shop The Frame Pro

    The Frame NQ4 AI Gen2 Processor

    Powerful AI. Exceptional picture.

    Samsung’s powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.





    Shop The Frame

    To add the the aesthetic...

    Music Frame Wireless Smart Speaker

    Designed to look just like a picture frame

    Transform your space with Samsung’s innovative speaker that's designed to look just like a picture frame - so you don't need to choose between aesthetics and great sound. Place it on the stand or mount it on the wall, you can choose the perfect placement for your space.

    Shop now

    Awarded for excellence

    Celebrated as Which? Home Entertainment Brand of the Year

    Experience the brilliance of real QLED

    100% Colour Volume* with real Quantum Dot sheet.

    19 years of market-leading innovation

    Samsung has been the No.1 TV brand in the world since 2006, thanks to their ongoing commitment to bringing you the best quality viewing experience, which they back up with their extended 5 Year Warranty.

    Disclaimer: *Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia.

    Complete Wow home cinema experience

    The world's favourite soundbar brand for 11 years straight.

    Disclaimer: *Samsung is ranked No.1 sellling Soundbar brand for 11 years (2014-2024)C 2025 Futuresoruce Consulting.