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Samsung The Frame and The Frame Pro Smart TV

Take a look at the incredible tech behind The Frame, Samsung’s latest innovative TV.

TV when it’s on. Art when it’s off.

The Frame is an art TV that does more than beautifully display what's on screen – it also lets you express yourself creatively, with so many choices for TV styling and artwork display.

The Frame Pro

The Frame Pro looks like real work of art with a matte, glare-free¹ Neo QLED 4K display and Art Mode. When on, enjoy stunning Mini LED picture, slim design, wireless connectivity², and immersive Dolby Atmos® cinematic sound.

^{¹Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
²TV power cable required. Wireless One Connect operating distance can vary depending on the surrounding environment
³Art Store subscription and Samsung Account connection required to access full selection of artwork.}

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The Frame

Personalise your space with interchangeable bezels⁴ and an everchanging art collection⁵ making a feature for any room. When on, it brings entertainment to life with a QLED 4K glare-free⁶ matte display, and immersive Dolby Atmos® cinematic sound.

^{⁴Customisable bezels each sold separately.
⁵Art Store subscription and Samsung Account connection required to access full selection of artwork.
⁶Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.}

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What makes The Frame a masterpiece TV

Customisable Design

Style your TV with a coloured customisable bezel and other accessories.

^{*Customisable bezels each sold separately.}

Art Store

Access over 3,000 works of art to display on your TV.

^{*Separate Art Store subscription and Samsung Account required to access full selection of artwork.
*Art pieces in the Art Store are subject to change without prior notice.}

Matte Display

A glare-free* view of your art with a screen that reduces glare. Plus enjoy authentic colour, validated by PANTONE.

^{*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.}

Eliminate Cable Clutter

A minimalist One Connect box set-up, plus enjoy wireless freedom* with The Frame Pro.

^{*TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.}

Samsung Vision AI meets The Frame TVs

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame TVs. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

The Frame Pro NQ4 AI Gen3 Processor

Samsung’s smartest 4K processor, Samsung’s best 4K upscaling.

Experience Samsung’s most advanced 4K AI enhancements to your entertainment. Soak in sharped scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. Watch in enhanced brightness, depth, contrast, motion, sound and resolution - a truly exceptional 4K experience.

^{Upscaling may not apply to PC connection and Game Mode}

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The Frame NQ4 AI Gen2 Processor

Powerful AI. Exceptional picture.

Samsung’s powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

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To add the the aesthetic...

Music Frame Wireless Smart Speaker

Designed to look just like a picture frame

Transform your space with Samsung’s innovative speaker that's designed to look just like a picture frame - so you don't need to choose between aesthetics and great sound. Place it on the stand or mount it on the wall, you can choose the perfect placement for your space.

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Awarded for excellence

Celebrated as Which? Home Entertainment Brand of the Year

Experience the brilliance of real QLED

100% Colour Volume* with real Quantum Dot sheet.

19 years of market-leading innovation

Samsung has been the No.1 TV brand in the world since 2006, thanks to their ongoing commitment to bringing you the best quality viewing experience, which they back up with their extended 5 Year Warranty.

^{Disclaimer: *Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia.}