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    The beginner’s guide to online shopping

    Our 10-step guide on easy online shopping and why it’s even better than shopping in stores.

    The idea that online shopping could offer an easier and better experience than traditional stores is one of the main reasons John Roberts started AO back in 2000, and AO has been proving he was right ever since. AO has been able to create an easy, friendly and personal experience against all the odds, so you can shop for thousands of products online.

    As stores close to reduce the spread of Coronavirus (COVID-19), online shopping lets you buy what you need without stepping foot outdoors. AO is here to safely bring you the household appliances that we’re all relying heavily on right now. So, if you’re not sure where to start, start here…

    Find what you need

    Search by category or type of product using the grey menu at the top. Or, if you know exactly what you’re after, type it in the search bar where you can click straight through to a product page.

    Why online?

    With big stores that sell lots of products (like we do) it can be like navigating a maze to find the stuff you want. With no escalators to find or aisles to get lost in, you can shop for thousands of products online in a fraction of the time.

    Work out whether it's right for you

    Our product pages are designed to give you all the information you need with key features, in-depth specifications and customer reviews at your fingertips. We’ll even tell you if there’s a promotion you need to know about, so you don’t miss out.

    Why online?

    Our experts take care of all our product listings, so every single customer gets the same reliable information. Plus, you can go at your own pace. There’s no hard sell here.

    Make it yours

    Whether you’re at the top of the page or the bottom, our ‘Add to basket’ button is always visible, so you can make it yours whenever you’re ready.

    Why online?

    Online shopping means never having to stick baguettes under your armpits when you run out of hands for carrying. Plus, if you need to check things like measurements, then you're already at home. Winner.

    Checkout and add any other services

    Here, you’ll be able to select your delivery options and add any other services you might need, like recycling, unpacking and installation.

    Why online?

    You’ll get upfront info and no hidden costs, as standard. And while we offer services to make your life easier, there’s no hard sell. You only pick what you want.

    Choose where it’ll be delivered to

    Choose between home delivery or click and collect from over 7,000 local stores – whichever suits you.

    Why online?

    You won’t have to travel to or from the store or carry anything to the car – particularly useful when it’s an enormous American Fridge Freezer you’re buying.

    Choose your delivery date and time

    We’ll show you all the available options so you can choose a delivery slot that works around you. We even deliver on Saturdays, Sundays and bank holidays.

    Why online?

    We’re not restricted by opening times, so you choose when you shop. Everything centres around you, as opposed to what might be possible within store operating hours.

    Add your contact details

    Fill in the simple online form so we can let you know exactly where your product is at every step.

    Why online?

    Ever thought online shopping was impersonal? When you walk out of the doors of a store you won’t hear from them again unless you choose to go back. We’ll keep in touch.

    Choose how to pay

    Any details you enter on our site are secure and protected.

    Why online?

    Your money. Your choice. We also offer flexible payment options through AO finance.

    Expect delivery updates

    We’ll use the details you give us to confirm your delivery slot by 8am on delivery day. Then, the delivery team will give you a quick call when they're close by. See, we told you we’d keep in touch.

    Why online?

    Once you discover how easy it is, you’ll be so glad you didn’t try squeezing that American Fridge Freezer into the boot of your car.

    Answer the door when we’re there

    Normally, this one wouldn’t need an explanation, but the way we do deliveries has changed recently to keep our team and our customers safe. For more info please read the latest here.

    Why online?

    You can put your feet up while we do all the graft. We'll even take away all the packaging for recycling, so we won't fill up your bins. Now you can try getting a store assistant to come and help you with all that, or you can just order at ao.com.

    Ready to get started?

    Let's go!