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    Keep Food Fresh


    Storing your groceries is as simple as popping them in the fridge and closing the door, right? Not always - food can be fussy. But thankfully, there are plenty of fridge freezers that are kitted out with clever tech that gives everything from your cheese to your peas the perfect environment for staying fresh.


    Whether this nifty tech is controlling the temperature, lighting or humidity, you can rest easy knowing all those delicious ingredients stay fresher for longer. Because this reduces waste, you’ll be saving money on your food shops and spending less time in the supermarket. That sounds like a whole lot of winning to us.

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    Haier Fresher Techs®

    The Fresher Techs® range of features are all designed to help keep food tastier, fresher and healthier for longer. As part of the range, this model comes with a bunch of clever innovations to take care of your refrigerator, by creating the perfect conditions for food to thrive.

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    LG NatureFRESH™

    Tired of constantly having to replace your groceries? Thanks to NatureFRESH™ tech, all those ingredients will last longer. It quickly and precisely controls the temperature inside, so that even when the door is opened and closed, all your meats, treats and veggies have the perfect home. Now there’ll be less waste and less trips to the shop – double win.

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    Fridge Freezers

    Beko HarvestFresh™

    Love fruit and veg, but hate that it spoils quick? With Beko HarvestFresh™ tech, you can lock in the good stuff for longer. Clever lighting technology in the crisper drawer mimics the sun’s cycle to help keep your fruit and veg jam-packed with nutrients - this means your family will always enjoy the freshest and healthiest food.

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    Miele’s DailyFresh feature keeps your fruit and vegetables as delicious as the day you brought them home. A special drawer in the fridge adds moisture to the air, and you can adjust the humidity to suit the items you’re storing inside. So, whether it’s tomatoes for a Caprese salad, or onions for a French soup, they’ll stay tasty and plumper for longer.

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    American Fridge Freezers


    The Coolmatic function on this model from AEG helps keep food extra fresh. When you add new food items from the supermarket into your fridge it’s really important to chill them as quickly as possible to lock in flavour, freshness and nutrients. When you’ve done a big shop you can use this setting to lower the fridge temperature to 2°C for just long enough to bring all the contents to the optimum storage temperature so your food will stay fresh for longer.


    Bosch’s VitaFresh system keeps fruits and vegetables in great condition for longer. Once you’ve popped them inside, the drawer’s temperature will stay low and steady. You can also adjust the moisture level to suit your foods, prolonging their life. So, whether it’s a punnet of juicy grapes or a bag of healthy greens, you can be sure that they’ll always last the week ahead.

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