What makes AO the UK’s most trusted electrical retailer?

We’re glad you asked! AO have the largest volume of 5* Trustpilot reviews of all UK retailers. It’s true! We have more 5* reviews than Currys, Argos and John Lewis combined.

“Fantastic customer service, product range and speed of delivery”

Larraine Vickery

Source: Trustpilot, Date: 02/10/2023

Why do our number of reviews make us a ‘trusted’ retailer?

Trustpilot’s mission is to help people ‘find companies you can trust’ through their reviews. Which is great, because we have the highest volume of 5* reviews, and that shows we’re the most trusted. Simple. More 5* reviews means more happy customers, so you can count on us.

Trustpilot's website can be accessed via https://uk.trustpilot.com/

“Buying from AO was honestly the best decision”

Tanya

How has AO worked out who the main UK electrical retailers are?

Using data from GlobalData which shows who the key retailers in electricals are, we put together a list of brands that appear in every electrical category. Basically, we included all the retailers with the most electricals to offer - and we still came out on top!

We also used your opinions in our analysis. Yes, yours! A survey from Trinity McQueen asked consumers which retailers came to mind first when thinking about electricals. Spoiler: AO came up quite a lot. To work out the major electrical retailers, we used the 10 businesses that were mentioned most in the survey.

“Good prices, wide selection of products, reliable – it’s a no brainer”

JW