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    What is Black Friday?

    Find out everything you need to know about Black Friday 2023 with our guide

    Black Friday is one of the biggest days of the year for millions of shoppers around the world, but what exactly is it? In this article, we’ll go over everything you need to know so you’ll be ready to shop ‘til you drop, and then some!

    What is it?

    Black Friday is a massive shopping event where we slash our prices and give you unbeatable deals. It all started in America, when everyone had a holiday the day after Thanksgiving and decided to go shopping. Eventually, retailers cottoned onto people’s habits and started cutting prices left, right and centre. Fast forward to Black Friday 2023 and it’s now a strong tradition in the UK too – although we don’t get to enjoy a cheeky day off! Black Friday will fall on the 24th November and will mark the unofficial start to Christmas shopping.

    Shop our best deals

    The growth of Black Friday

    It may have started in America, but Black Friday has made it all over the world. The deals have become a global sensation, even reaching our Australian friends down under. It’s not just Friday that gets all the attention, either. Some retailers have started to have a week full of low, low prices. The Monday after Black Friday has also been dubbed Cyber Monday, with most of the deals coming from online retailers.

    Why not stay at home?

    Every year you hear stories of stampeding shoppers in a rush to get the best Black Friday deals, which is why shopping online at ao.com is so great! We’ve got all the deals, without the queues. We’ll have amazing offers on everything big and small, from kettles to fridge freezers. So grab a brew and get a comfy spot on the sofa, you don’t even have to get dressed to bag a bargain! Take a look at the biggest and best deals here.