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    If you love a deal, make sure you’re signed up to our emails to be the first to hear about everything for Black Friday 2023 and the rest of year.

    Whether you’re treating family, friends or even yourself, make the most of top deals across our incredible range of appliances and tech.

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    What is Black Friday?

    Black Friday is a massive shopping event where we slash our prices and give you unbeatable deals. It all started in America, when everyone had a holiday the day after Thanksgiving and decided to go shopping. Eventually, retailers cottoned onto people’s habits and started cutting prices left, right and centre. Fast forward to Black Friday 2023 and it’s now a strong tradition in the UK too – although we don’t get to enjoy a cheeky day off! Black Friday will fall on the 24th November and will mark the unofficial start to Christmas shopping.

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    When is Black Friday?

    Next year Black Friday falls on

    24th November 2023

    What can I shop on Black Friday?

    TV & Entertainment

    The incredible prices on Black Friday mean TVs and soundbars always shoot off the virtual shelves. So, our top tip is… know which one you want before the deals land. That way, you can grab it early and make sure you don’t miss out.

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    Looking for something to get the festive chocolate out of your novelty knits? There’s always lots of great deals to be had on washing machines. And of course, it’s not just washers - check out tumble dryers and steamers too.

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    Fridges & Freezers

    If your tired appliance is giving you the cold shoulder, Black Friday is a great opportunity to upgrade for an incredible price. With a massive selection, from chest freezers to wine coolers, you’re sure to find what you’re looking for during our Black Friday event.

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    You’ve got enough on your plate during the busy Christmas period. Swap standing at the sink for quality time with friends and family, with great Black Friday offers on integrated and freestanding dishwashers.

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    Save big on much-loved cooking brands this Black Friday. Browse cookers, hobs, ovens, microwaves and more from the likes of NEFF, Rangemaster and Beko right now.

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    Get one step ahead of those new year clean-up operations with Black Friday discounts that leave others in the dust. We’re knocking down prices across our range of corded and cordless cleaners, so don’t miss out.

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    Small Appliances

    We’re cooking up big savings on small appliances in time for Black Friday. Find coffee machines, smoothie makers, toasters, and kettles galore – all with impressive discounts.

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    Whether you’re treating yourself or buying a gift that’s sure to wow, laptops and computing items can often be on the expensive side, so make the most of Black Friday deals to get top tech at low prices.

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    Grab yourself a console, game or accessory in our Black Friday event and you’ll feel like a winner before you’ve even played.

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    Smart Tech

    If you’ve had your eye on some nifty tech for a while now, be sure to check out any discounts available on Black Friday. Prices will be cut across our range, including smart speakers, security, and watches.

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    Health & Beauty

    Be blown away by great deals on hair dryers, styling, grooming and electric toothbrushes. They all make great Christmas gifts, so expect these serious savings to be snapped up fast.

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    Do I have to wait for Black Friday for deals?

    Can't wait? Check out our deals below

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    Black Friday FAQs

    When is Black Friday 2023?
    When is Cyber Monday 2023?
    What’ll happen on Black Friday 2023?
    I thought Black Friday was just in stores?
    What about delivery?
    Great deals, all year round!

    What makes AO different?

    Price match promise

    Next day delivery, 7 days a week

    30 day returns

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