Apple Appliances
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Apple iPhone Duo 256GB in Star White
£1,999- Largest display, in a thin, foldable design
- Side-by-side multitasking
- Beautiful and durable
- 48MP dual fusion camera system
- New camera features
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![Apple Watch Ultra 4, 49mm, Natural Titanium Case, GPS + Cellular [2026] - Sand Trail Loop - S/M](//media.ao.com/en-GB/Productimages/Images/rvMedium/9ompouxguvaevcrgzc76xe-ultra4_49_cellular_n_m_p.jpg)
Apple Watch Ultra 4, 49mm, Natural Titanium Case, GPS + Cellular [2026] - Sand Trail Loop - S/M
£749- Multi-day battery life — Ultra?4 is a smartwatch with ultramarathon battery stamina
- Stay closer to your heart health — The most accurate heart rate sensing in a wearable
- A full-featured health tracker — Better understand your body with advanced health insights
- Check your readiness for the day — Know when to rest or put yourself to the test
- Siri AI and audio intelligence — Using just your voice, engage in natural, back-and-forth conversations
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![Apple Watch Ultra 4, 49mm, Natural Titanium Case, GPS + Cellular [2026] - Desert Alpine Loop - S](//media.ao.com/en-GB/Productimages/Images/rvMedium/hxqap73uzjcfukzprj4spt-ultra4_49_cellular_n_m_p.jpg)
Apple Watch Ultra 4, 49mm, Natural Titanium Case, GPS + Cellular [2026] - Desert Alpine Loop - S
£749- Multi-day battery life — Ultra?4 is a smartwatch with ultramarathon battery stamina
- Stay closer to your heart health — The most accurate heart rate sensing in a wearable
- A full-featured health tracker — Better understand your body with advanced health insights
- Check your readiness for the day — Know when to rest or put yourself to the test
- Siri AI and audio intelligence — Using just your voice, engage in natural, back-and-forth conversations
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![Apple Watch Ultra 4, 49mm, Natural Titanium Case, GPS + Cellular [2026] - Natural Titanium Milanese Loop - M](//media.ao.com/en-GB/Productimages/Images/rvMedium/sinps9vmnz1qrzrrewn96o-ultra4_49_cellular_n_m_p.jpg)
Apple Watch Ultra 4, 49mm, Natural Titanium Case, GPS + Cellular [2026] - Natural Titanium Milanese Loop - M
£849- Multi-day battery life — Ultra?4 is a smartwatch with ultramarathon battery stamina
- Stay closer to your heart health — The most accurate heart rate sensing in a wearable
- A full-featured health tracker — Better understand your body with advanced health insights
- Check your readiness for the day — Know when to rest or put yourself to the test
- Siri AI and audio intelligence — Using just your voice, engage in natural, back-and-forth conversations
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![Apple Watch Series 12, 46mm, Pearl White Ceramic Case, GPS + Cellular [2026] - Sand Sport Band - M/L](//media.ao.com/en-GB/Productimages/Images/rvMedium/eczlvy6vbtcg8cxmewxsjn-series12_46_cellular_m_p.jpg)
Apple Watch Series 12, 46mm, Pearl White Ceramic Case, GPS + Cellular [2026] - Sand Sport Band - M/L
£899- Stay closer to your heart health — The most accurate heart rate sensing in a wearable
- A full-featured health tracker — Better understand your body with invaluable health insights
- Check your readiness for the day — Know when to rest or put yourself to the test
- A powerful fitness tracker — With advanced metrics and motivating features
- Keep help close at hand — A smartwatch that puts your safety first
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![Apple Watch Series 12, 46mm, Pearl White Ceramic Case, GPS + Cellular [2026] - Sand Sport Band - S/M](//media.ao.com/en-GB/Productimages/Images/rvMedium/tc9k2vm8wehqgc3t4qoern-series12_46_cellular_m_p.jpg)
Apple Watch Series 12, 46mm, Pearl White Ceramic Case, GPS + Cellular [2026] - Sand Sport Band - S/M
£899- Stay closer to your heart health — The most accurate heart rate sensing in a wearable
- A full-featured health tracker — Better understand your body with invaluable health insights
- Check your readiness for the day — Know when to rest or put yourself to the test
- A powerful fitness tracker — With advanced metrics and motivating features
- Keep help close at hand — A smartwatch that puts your safety first
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![Apple Watch Series 12, 42mm, Natural Titanium Case, GPS + Cellular [2026] - Natural Milanese Loop](//media.ao.com/en-GB/Productimages/Images/rvMedium/gqyag9pgnypfl13miwb44m-series12_42_cellular_m_p.jpg)
Apple Watch Series 12, 42mm, Natural Titanium Case, GPS + Cellular [2026] - Natural Milanese Loop
£699- Stay closer to your heart health — The most accurate heart rate sensing in a wearable
- A full-featured health tracker — Better understand your body with invaluable health insights
- Check your readiness for the day — Know when to rest or put yourself to the test
- A powerful fitness tracker — With advanced metrics and motivating features
- Keep help close at hand — A smartwatch that puts your safety first
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Apple iPhone 18 Pro 2TB in Silver
£2,399- Four gorgeous colours. One durable design — Built to last with an aluminium unibody
- Immersive pro display — A 6.3-inch Super Retina XDR display
- Durable Ceramic Shield. Front and back — Built to last
- Ultimate Pro camera system — 48MP Fusion Main camera with variable aperture
- 18MP Center Stage front camera — Flexible ways to frame your shot
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Apple iPhone 18 Pro 2TB in Black
£2,399- Four gorgeous colours. One durable design — Built to last with an aluminium unibody
- Immersive pro display — A 6.3-inch Super Retina XDR display
- Durable Ceramic Shield. Front and back — Built to last
- Ultimate Pro camera system — 48MP Fusion Main camera with variable aperture
- 18MP Center Stage front camera — Flexible ways to frame your shot
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Apple iPhone 18 Pro 2TB in Glacier
£2,399- Four gorgeous colours. One durable design — Built to last with an aluminium unibody
- Immersive pro display — A 6.3-inch Super Retina XDR display
- Durable Ceramic Shield. Front and back — Built to last
- Ultimate Pro camera system — 48MP Fusion Main camera with variable aperture
- 18MP Center Stage front camera — Flexible ways to frame your shot
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![Apple Watch SE 3, 40mm, Midnight Aluminium Case, GPS + Cellular [2026] - Navy Blue Sport Band - M/L](//media.ao.com/en-GB/Productimages/Images/rvMedium/muwmkavhx7bjixxkuslhax-se_3_40_cellular_mid_m_p.jpg)
Apple Watch SE 3, 40mm, Midnight Aluminium Case, GPS + Cellular [2026] - Navy Blue Sport Band - M/L
£289- 50 m Water Resistant Depth
- 15 minutes for up to 8 hours of normal use Hours Full Charge Time
- 2026 Model Year
- 324x394 pixels Resolution Size
- Dimensions (cm) - H24 x W7.7 x D3
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Apple iPhone 18 Pro 1TB in Burgundy
£1,799- Four gorgeous colours. One durable design — Built to last with an aluminium unibody
- Immersive pro display — A 6.3-inch Super Retina XDR display
- Durable Ceramic Shield. Front and back — Built to last
- Ultimate Pro camera system — 48MP Fusion Main camera with variable aperture
- 18MP Center Stage front camera — Flexible ways to frame your shot
![Apple Watch Ultra 4, 49mm, Natural Titanium Case, GPS + Cellular [2026] - Sand Trail Loop - S/M](http://media.ao.com/en-GB/Productimages/Images/rvMedium/9ompouxguvaevcrgzc76xe-ultra4_49_cellular_n_m_p.jpg)
![Apple Watch Ultra 4, 49mm, Natural Titanium Case, GPS + Cellular [2026] - Desert Alpine Loop - S](http://media.ao.com/en-GB/Productimages/Images/rvMedium/hxqap73uzjcfukzprj4spt-ultra4_49_cellular_n_m_p.jpg)
![Apple Watch Ultra 4, 49mm, Natural Titanium Case, GPS + Cellular [2026] - Natural Titanium Milanese Loop - M](http://media.ao.com/en-GB/Productimages/Images/rvMedium/sinps9vmnz1qrzrrewn96o-ultra4_49_cellular_n_m_p.jpg)
![Apple Watch Series 12, 46mm, Pearl White Ceramic Case, GPS + Cellular [2026] - Sand Sport Band - M/L](http://media.ao.com/en-GB/Productimages/Images/rvMedium/eczlvy6vbtcg8cxmewxsjn-series12_46_cellular_m_p.jpg)
![Apple Watch Series 12, 46mm, Pearl White Ceramic Case, GPS + Cellular [2026] - Sand Sport Band - S/M](http://media.ao.com/en-GB/Productimages/Images/rvMedium/tc9k2vm8wehqgc3t4qoern-series12_46_cellular_m_p.jpg)
![Apple Watch Series 12, 42mm, Natural Titanium Case, GPS + Cellular [2026] - Natural Milanese Loop](http://media.ao.com/en-GB/Productimages/Images/rvMedium/gqyag9pgnypfl13miwb44m-series12_42_cellular_m_p.jpg)
![Apple Watch SE 3, 40mm, Midnight Aluminium Case, GPS + Cellular [2026] - Navy Blue Sport Band - M/L](http://media.ao.com/en-GB/Productimages/Images/rvMedium/muwmkavhx7bjixxkuslhax-se_3_40_cellular_mid_m_p.jpg)
