
Sony XR50X90SU LED 50" Smart 4K Ultra HD Google TV
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Product Overview
Looking for a new hero to make movie nights special? This 50” Sony TV could be exactly what you’re holding out for. It has everything you need to bring films to life, like the fantastic 4K display that’ll give you incredible detail, along with clever tech designed to make those colours really pop. Audio is covered too, because Dolby Atmos® surround sound is on hand to fill the room – those car chases will be coming at you from every angle. This model has all the usual smart apps ready to go with a WiFi connection as well, and it even works with easy voice commands – perfect when you’re already sitting comfortably.
We want you to fully enjoy your new TV, so please be careful when unpacking it to avoid putting any pressure on the screen. There are a few different ways to get it out safely, so look for the instructions on the box. If you need to return your TV for any reason, we just ask that you don't pack the plug in front of the screen as it could damage the TV in transit.
Key Features
- 4K Ultra HD - Stunning sharpness, crystal clarity
- Dolby Vision HDR & HLG makes everything look colourful
- Smart TV - catch up, movies & more
- Dolby Atmos® delivers incredible surround sound
- Compatible with Google Assistant and Alexa
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Product Specification
Key Information
Connectivity
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Product Detail
Screen Technology
Smart Technology
Sound Technology
Tuner and Smart Services
Help and Advice
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Get closer to the action than ever before
This Sony TV has a really clever bit of tech that makes everything on the OLED screen look more real than ever before. It does this with a Cognitive Processor XR, which splits the display into thousands of little pieces. It then scans these areas for colour, contrast and detail all at the same time – just like our brains do. The result is a picture that looks so clear and bright, you can almost reach out and touch it. Amazing stuff.
A standout picture for standout performances
You should never settle, especially when it comes to a washed-out picture. Full Array tech has a full layer of LEDs behind the screen, which only lights up the areas it needs to. So, when you’re watching a sci-fi classic, outer space will still look pitch black, meaning the galaxies and stars can shine brightly in the background – just like they would in real life.
Precise sound from every angle
Feast your ears on Sony’s Acoustic Multi Audio and XR Surround Sound systems. They pack in all sorts of clever tech to immerse you in every movie night with incredible sound, making sure those heart-pounding explosions and witty one-liners are perfectly synched up with what you see.
Enjoy the smoothest gameplay around
If you’ve got a PlayStation 5, you’ll want a fantastic TV to really enjoy next-gen gaming to its fullest. This Sony model has a bunch of features dedicated to just that. Plug your cable into the HDMI 2.1 port, let the TV automatically switch into Game Mode, and fasten your seatbelt for a lightning-fast 120Hz refresh rate at 4K. That means you’ll get an amazing picture full of detail, and ultra-smooth, realistic-looking gameplay. The enemy won’t know what hit them.
12 months of streaming bliss
This Sony TV goes way beyond smart. As well as access to all the usual apps, you’ll also get 12 months of unlimited movies through BRAVIA CORE for free and enjoy the highest streaming quality around. That’s because it combines Pure Stream™ tech with IMAX Enhanced blockbusters to give you the best experience – perfect for home cinema fans.
Customer Reviews
Sony smart 4K ultra hd tv
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