We're always working hard to give you the best possible price, but if you do find it cheaper somewhere else, we'll price match it! Just give our sales team a quick call.
We're always working hard to give you the best possible price, but if you do find it cheaper somewhere else, we'll price match it! Just give our sales team a quick call.
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Product Summary
Key Features
Screen Type
Resolution
Before unpacking your shiny new TV, please read the instructions on the box to remove it safely and avoid putting any pressure on the screen. If you need to return it, please make sure the plug’s not in front of the screen as this can damage it in transit.
Your home cinema isn’t complete without this 55-inch Sony Ultra HD TV. Its crystal-clear 4K OLED screen gives jaw-dropping depth and clarity, while XR Triluminos Pro displays those blockbusters in colours so stunningly lifelike, you have to see it to believe it. That means no more washed out scenes. And with the clever Cognitive Processor XR™ scanning visuals to pump out mind-bogglingly accurate images, your epic movie nights will go down in history. In the mood for a classic? XR 4K Upscaling drastically improves picture quality, breathing new life into the golden oldies. Plus, you won’t miss a thing in fast-paced moments thanks to powerful XR Clear Image tech reducing motion blur for superb smoothness.
This Sony TV has a really clever bit of tech that makes everything on the screen looks more real than ever before. It does this with a Cognitive Processor XR, which splits the display into thousands of little pieces. It then scans these areas for colour, contrast and detail all the same time – just like our brains do. The result is a picture that looks so clear and bright, you can almost reach out and touch it. It really is amazing.
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Tired of washed-out visuals? With XR Triluminos Pro, you get an enormous range of vibrant, stunningly accurate colours, with incredible depth and contrast. It’s all your favourite films, but better.
Keep missing those split-second overtakes? XR Clear Image uses clever motion-smoothing tech to cut down on blur and give every moment clarity. That makes it ideal for fast-paced action flicks and high-speed sports.
When you fancy curling up to a classic, you don't want blurry images ruining the nostalgia. XR 4K Upscaling uses Sony’s XR Cognitive Processor to analyse and improve non-HD content, meaning the golden oldies get a glorious new sheen. Now your favourite films from yesteryear will truly stand the test of time.
Whether it’s a speedy trickshot or last-minute overtake, blurry images can spoil those vital make-or-break moments in your favourite sports and films. XR OLED Motion uses powerful tech to analyse and tweak every speedy scene, smoothing motion for extra clarity. That striker might’ve missed the net, but you saw everything.
Saturated images spoiling your favourite flick? BRAVIA CORE™ Calibrated Mode automatically scans and adjusts images to give the best viewing experience – exactly as the director intended. Deep blacks and high dynamic range give the classics a whole new layer of depth, while keeping everything you loved about the original intact.
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Didn’t quite catch that? Muffled sound breaks immersion and could mean missing vital plot points in the latest and greatest flicks. Thanks to Acoustic Surface Audio+, you can enjoy encompassing, direct sound, with nifty tech positioned behind the screen for a more immediate, direct listening experience. Now there’s no replaying scenes to hear what your favourite character just whispered.
Tired of lifeless sound spoiling your favourite shows? Enjoy an all-encompassing 3D listening experience thanks to XR Surround. Its multi-directional audio projects sound around your room to make it feel as though you’re really there. Now that’s cinema-quality immersion.
Background audio drowning out conversations in your fave flicks? Unbalanced audio could mean missing pivotal plot points – Voice Zoom 2™ has the solution. Analysing the sound in every scene, it picks up on spoken audio and optimises settings, so you don’t miss a thing. No more pausing and asking your friends what the star just said.
Cognitive Processor XR
XR Triluminos Pro
Enhanced picture
XR 4K Upscaling
XR OLED Motion
BRAVIA CORE™ Calibrated Mode
Acoustic Surface Audio+
XR Surround
Voice Zoom 2™
Any offers are genuine savings. We always want to be able to offer you an incredible deal, so we’ll always match our competitors on price. This means our prices could drop further, or potentially reduce again once a promotional event ends. If our price drops, or you do find what you’re looking for cheaper elsewhere, we’ll offer our price match guarantee. See terms and conditions.
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