Smart Home Technology Research

    Home security is a top priority for homeowners investing in Smart Home technology, a new census reveals. 

    The research, provided by OnePoll and commissioned by online electrical retailer in April 2017 shows that if money was no object, UK residents would invest in a smart security system for their home (37%). This beats  robot lawnmowers (18%) and remote controlled heating for the whole house (29%). Virtual digital assistants such as Amazon Echo, Echo Dot and Google Home, would only be bought by  1 in 8 of the population (12%) if money were no object.

    London and Northern Ireland are likely to be some of the first regions to adopt Smart Home Automation, with East Anglia lagging behind. For more information on regional trends go click here.


     Smart Home technology


    Top smart products the UK plans to buy in the next 12 months
    The most desired Smart Home products, (listed below) shows that whilst we’re not quite ready for advanced Smart Home technology such as robot vacuum cleaners and lawnmowers, we are happy to embrace smart products such as laptops, tablets and smart TVs.

    • Laptop (17%)
    • Tablet (17%)
    • Smart TV/4K/OLED (15%)
    • Smart TV accessory (11%)
    • Turn on heating remotely (9%)
    • Virtual digital assistant (5%)


    Smart Homes start in the living room
    39% of respondents said they currently own a smart TV and a further 15% say they will buy one in the next 12 months, with 75% believing they will have a smart TV in the future. 38% of 18-24 years olds that don’t own a smart TV said they don’t feel the need to buy one, as they already own a plug in or accessory to make a standard TV smart.

    Our viewing habits are also changing, as 32% of the nation don’t frequently consume live TV and instead opt for on demand services, subscriptions or streaming, which increases the demand for smart TVs or accessories. 5% of the population now watch TV while commuting, with this figure rising to 11% in London. More information about the United Kingdom’s Smart TV viewing habits can be found here.


    We love being connected
    For the United Kingdom as a whole, laptops and tablets came out top in plans to buy tech in the next 12 month, followed by smart TVs. Although the average age of laptops is 16 months, tablets 13 months and phones 12 months, a massive 39% of respondents admitted to having out of date tech. This included laptops that were 14 years old, Nokia 3310s (which were launched in 2000) and windows 95 software.

    Over 1 in 3 people aged below 35 could not cope without access to their phone, laptop or tablet for more than 3 hours, with the majority of this age group not being able to last 8 hours. 29% of 18 to 24 year olds would rather leave the house with their mobile phone than their spouse, children or money. For more information about smart computing trends  in the UK click here.

    About AO Census
    Commissioned by through provider, OnePoll. Survey of 2,000 UK male and females who own or rent a home, and own at least one TV and computing device. Data correct as of April 2017.