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    Are Millenials Leading The Way WIth Caring For The Environment?

    With over a third of millennials suggesting that people can become more eco-friendly through reducing plastic, are they paving the way for a more sustainable future?

    According to new research, millennials are storming the way when it comes to taking positive steps to help protect our environment, with over a third (34%) of 25-34-year-olds suggesting that the best thing people can do to be more eco-friendly is reducing the amount of plastic packaging they buy.

    Whilst our oceans are being contaminated with around 8 million tonnes of plastic every year* 20% of the UK’s 16-24-year-olds are doing their bit to counteract this by only purchasing products with plastic-free packing, whilst almost half (45%) of 25-34-year-olds are re-using old plastic bags to avoid them going to waste.

    This research comes following the release of our interactive Farm to Fridge project which looks into some of the most common foods in UK households and how far they have travelled before they make it to our homes, highlighting the importance of buying local.

    The survey looked into the public’s thoughts on buying locally sourced food and interestingly it revealed that more than 75% of 25-34-year-olds said that buying local produce was of importance to them – more than any other age group. The younger post-millennials (aged 16-24) also appeared to understand the importance of locally sourced produce, with 71% willing to pay on average up to 29% more than supermarket prices for locally grown foods.

    In comparison to millennials, older age groups appear to be far less likely to change their ways in order to help the environment. Almost half (48%) of 45-54 years old admitted that they would not be happy to pay extra for locally grown produce and a further 14% having done nothing to reduce their plastic waste.



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