According to new research, millennials are storming the way when it comes to taking positive steps to help protect our environment, with over a third (34%) of 25-34-year-olds suggesting that the best thing people can do to be more eco-friendly is reducing the amount of plastic packaging they buy.

Whilst our oceans are being contaminated with around 8 million tonnes of plastic every year* 20% of the UK’s 16-24-year-olds are doing their bit to counteract this by only purchasing products with plastic-free packing, whilst almost half (45%) of 25-34-year-olds are re-using old plastic bags to avoid them going to waste.

This research comes following the release of our interactive Farm to Fridge project which looks into some of the most common foods in UK households and how far they have travelled before they make it to our homes, highlighting the importance of buying local.

The survey looked into the public’s thoughts on buying locally sourced food and interestingly it revealed that more than 75% of 25-34-year-olds said that buying local produce was of importance to them – more than any other age group. The younger post-millennials (aged 16-24) also appeared to understand the importance of locally sourced produce, with 71% willing to pay on average up to 29% more than supermarket prices for locally grown foods.

In comparison to millennials, older age groups appear to be far less likely to change their ways in order to help the environment. Almost half (48%) of 45-54 years old admitted that they would not be happy to pay extra for locally grown produce and a further 14% having done nothing to reduce their plastic waste.

David Lawson, managing director of, said, “Human environmental impacts have been widely discussed for quite a while, and it’s interesting to see which age groups are taking action and making positive changes in favour of the environment.

It’s great to see that the younger generations are keen to make changes and spend more on locally sourced foods. We hope that by creating the Farm to Fridge interactive, we can make people aware of where their food is coming from and the impact that has on the environment, which will hopefully lead people to make more eco-friendly decisions when it comes to the contents of their fridges and kitchen cupboards!”


By Becca Monaghan on 27.01.20

Guest Contributor

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