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About us

Everything we do revolves around our devotion
to happiness and amazing customer service

Award Winning

We put you, our customers at the heart of everything we do, ensuring you get the best experience around.

Don't just take our word for it! We've won numerous awards for our website and customer service, here are just a few of them:

  • AO.com - Paypal Etail Awards 2014 winner
  • AO.com - Oracle Retail Awards 2013 winner
  • AO.com - Times 4th best UK company to work for

Katie Connor - Call Centre

Delivery... when you're in!

We deliver in the evenings for people who work during the day, and in the day for people who work in the evenings. If you need your appliance the same day, we can do that too!

And did we mention we deliver 7 days a week? Yep, even the weekend!

More info

4000+ products
to choose from

Whether you're after a new washing machine to replace your broken down one, or a whole new set of products for a kitchen re-furb,
we've got a huge selection to choose from.

Our 360, 000 sq ft warehouse in Crewe

1.5 million
Facebook likes...

We love engaging with our customers, that's why we've got competitions, live streams and loads more over on our Facebook page.
Come and join the fun!

Visit us on Facebook

Yossi and the Facebook team

Our story so far...

It all started with a £1 bet...

2001

John launched Appliances Online, the group's first website selling white goods.

2010

We launched our in-house video production facility. Today, the facilities have grown to include 3 studios and a small team of presenters and you'll see the video reviews across the site.

2012

We launched our brand spanking new customer service centre in Manchester city centre, creating approximately 150 new jobs. Plus, we went up a whopping 58 places in the Times 100 Best Mid-Sized Companies to Work For to be voted number 5!

2014

Once again we were voted number 4 in the Times 100 Best Mid-Sized Companies to Work For, and we won the Customer Service Initiative award at the Oracle Retail Week Awards. We also floated on the London Stock Exchange.

2000

John Roberts, our CEO, was in the pub with his friend, who bet him £1 that he couldn't sell appliances online - he took up the challenge!

2009

We acquired two-man delivery company, Expert Logistics. We also launched our Facebook page in 2009 (and it's been growing ever since!).

2011

We were voted number 63 in the Times 100 Best Mid-Sized Companies to Work For!

2013

Appliances Online re-launched as ao.com! We won the PayPal Best Large Pure Play Etailer award, hit 1 million fans on Facebook, showcased our TV adverts, and moved into our new head office. Phew! We moved up to number 4 in the Times 100 Best Mid-Sized Companies to Work For too!