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Best mobile phones
So, you’re in the market for a phone you can be proud to pull out of your pocket? Camera tech, battery life, budget, whatever’s most important to you, we’ll help you narrow down the search and find one that ticks all the boxes.
The good news is there are loads of options to choose from. The bad news is… there are loads of options to choose from. If phone shopping’s feeling a bit overwhelming, we’re here to give you total confidence when it’s time to ‘add to basket’. Let’s dive in.
Best all rounder
If you’re looking to upgrade your phone to one that’s got just the right balance of everything, then you can’t go wrong with the Samsung Galaxy S25. It’s a strong contender across all the key areas, like performance, camera, and display quality. The Nightography camera promises vibrant colours even after the sun’s gone down, while its top processor works in the background to make all your daily tasks super smooth.
Click below to bag our expert's top pick the Samsung Galaxy S25
Best Camera phone
The Google Pixel 10 Pro is hard to beat when it comes to taking professional-quality photos. It’s packed with not one, not two, but three cameras – including wide, ultra-wide and telephoto lenses. It means it can adapt to capture almost any photo opportunity. Candid shot? No problem. Carefully considered portrait? You got it. There’s nothing it can’t do.
Experts pick:Google Pixel 10 Pro
Best Value for money
If it’s value for money you’re after, you’ll want a phone that doesn’t scrimp on the important stuff but might not have lots of extra features – which is perfect if you wouldn’t use them often anyway. The Samsung Galaxy A26 5G has 5G connectivity, impressive battery life, steady performance and a good design to boot. It’ll be a reliable workhorse to support your day-to-day.
Experts pick: Samsung Galaxy A26
Best iPhone
For us, the best iPhone is the one that delivers the very best Apple has to offer. The iPhone 18 Pro Max does exactly that. It combines exceptional performance, an advanced camera system, impressive battery life and the latest Apple Intelligence features, making it one of the most advanced smartphones available today. Whether you're multitasking throughout the day, capturing professional-quality photos or staying connected on the go, the iPhone 18 Pro Max delivers a premium experience from start to finish.
Experts pick: Phone 18 Pro Max
Best high tech
The Samsung Galaxy S26 Ultra is our pick for high-tech features thanks to its cutting-edge AI features, powerful performance and advanced camera technology. Combine that with a stunning display and premium design, and it’s easy to see how it becomes a firm favourite. It’s ready for every job, from content creation and photography to gaming and multitasking. Work or play, this one’s got what you need… and then some.
Experts pick: Samsung Galaxy S26 Ultra
Best for Editing
Nowadays, phones aren’t just for keeping in touch. If you need yours to make photos and videos easy to shoot, edit and upload, the Apple iPhone 16 is an excellent choice. Apple’s IOS software is compatible with apps like CapCut, Adobe Lightroom and iMovie, which makes it really simple to get content ready to share without having to switch to another device. And it has a built-in editing app which is even quicker - for those jobs that don’t need as much finessing.
Experts pick: iPhone 16
Apple iPhone 16e 128GB in Black
Apple iPhone 16 128GB in Pink
Samsung Galaxy S26 Ultra 512GB Smartphone in Sky Blue
Samsung Galaxy S26 Ultra 1TB Smartphone in Black
Samsung Galaxy S26 Ultra 256GB Smartphone in Cobalt Violet
Samsung Galaxy S26 Ultra 256GB Smartphone in Sky Blue
Samsung Galaxy S26 Ultra 1TB Smartphone in Cobalt Violet
Samsung Galaxy S26 Ultra 256GB Smartphone in White
Samsung Galaxy S26 Ultra 1TB Smartphone in White
Samsung Galaxy S25 256GB Smartphone in Silver Shadow
- What storage size do I need on my smartphone?
128GB is enough for most users, while you might need more like 256GB or more if you regularly download apps, games, photos and videos.
- What should I look for when buying a new phone?
Consider battery life, camera quality, display size, operating system and storage to find the best phone for your needs.
- Is Android or iPhone better?
Which is better, totally depends on your preference. Both operating systems offer brilliant features. iPhone are more known for the ease of use, while Android phones provide greater choice and customisation.
- Which phone is best for gaming?
If you’re looking for a phone that’s great for gaming, it’s important to look for a powerful processor, long battery life and motion smoothing tech. Models in Samsung's Galaxy S series are well equipped for mobile gaming.
- Which is the best iPhone to buy?
We recommend the iPhone 16 as a top all-round iPhone because it offers an excellent balance of performance, camera quality, battery life and value.
