Want a TV that thinks for itself? This 55-inch Samsung 4K Ultra HD Smart TV uses its NQ4 AI Gen2 Processor to upgrade everything you watch with intelligent enhancements. The OLED HDR tech delivers clean whites and perfect blacks for stunning contrast, while Vision AI Companion answers all your questions – from finding dinner spots to discovering new shows. Gamers will love Motion Xcelerator 120Hz, which keeps things ultra-smooth even during fast-paced sessions. And when you're watching the match, AI Football Mode enhances the picture in real time so you never lose sight of the ball. With Dolby Atmos® wrapping you in 3D sound and a gorgeous Contour Design, it's your new entertainment hub sorted.

To use smart features (including streaming services) on this TV, you'll need to create or sign into a Samsung Account. Without signing in, you'll only have access to standard channels and external devices, like consoles or Blu-ray players.