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Say hello to the latest generation of iPhone
iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield, Center Stage front camera, and more. iPhone 17 Pro, the most powerful iPhone ever. And introducing iPhone Air, the thinnest iPhone ever.
There’s an Apple Watch for everyone
Find the right Apple Watch for you. Apple Watch Series 11 brings you invaluable health insights including hypertension notifications and sleep score. Apple Watch Ultra 3 is the ultimate sports and adventure watch. Apple Watch SE has all the essentials, and is light on price.
iPad, Powerful. Portable. Magical.
iPad is so versatile, it’s more than up to any task. It’s your digital notepad, online classroom, work-from-anywhere office, creative studio, portable arcade and personal screening room. No matter which one you choose, iPad is a fun and powerful way to get all the tough things done easily.
AirPods. Magic to your ears.
AirPods 4, AirPods Pro 3 and AirPods Max. With immersive sound, exceptional fit and magically effortless features like one-tap setup, Automatic Switching, and more, AirPods make the listening experience completely fluid—day-to-day, device-to-device.
Mac. Hello, Apple Intelligence
Experience the incredible performance of Mac. The game-changing power of Apple silicon, superfast SSD storage and stunning displays mean you can do more, create more and play more than ever before.
