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    What makes AO the UK’s most trusted electrical retailer?

    TrustPilot Logo

    We’re glad you asked! AO have the largest volume of 5* Trustpilot reviews of all UK retailers. It’s true! We have more 5* reviews than Currys, Argos and John Lewis combined.

     

    “Fantastic customer service, product range and speed of delivery”

    Larraine Vickery

     

    Retailer

    No. of 5 Star Reviews

    No. of 4 Star Reviews

    4 & 5 Star Review Percentage

    AO

    322,919

    26,284

    93%

    Currys

    60,076

    8,246

    58%

    John Lewis

    18,605

    1,861

    55%

    Argos

    148,821

    17,859

    84%

    Amazon

    6,204

    1,498

    36%

    The Very Group

    55,421

    5,363

    68%

    Tesco

    2,408

    722

    26%

    Source: Trustpilot, Date: 15/11/2022

    Why do our number of reviews make us a ‘trusted’ retailer?

    Trustpilot’s mission is to help people ‘find companies you can trust’ through their reviews. Which is great, because we have the highest volume of 5* reviews, and that shows we’re the most trusted. Simple. More 5* reviews means more happy customers, so you can count on us.

    Trustpilot's website can be accessed via https://uk.trustpilot.com/

    “Buying from AO was honestly the best decision”

    Tanya

    How has AO worked out who the main UK electrical retailers are?

    Using data from GlobalData which shows who the key retailers in electricals are, we put together a list of brands that appear in every electrical category. Basically, we included all the retailers with the most electricals to offer - and we still came out on top!

    We also used your opinions in our analysis. Yes, yours! A survey from Trinity McQueen asked consumers which retailers came to mind first when thinking about electricals. Spoiler: AO came up quite a lot. To work out the major electrical retailers, we used the 10 businesses that were mentioned most in the survey.

    "I love ao.com"

     

     

    Elaine Malpas

    "Cannot fault the service - simply excellent"

     

     

    Gillian Humphreys

    "Extra special customer service"

     

     

    Ian Stewart

    “Good prices, wide selection of products, reliable – it’s a no brainer”

    JW