What makes AO the UK’s most trusted electrical retailer?

We’re glad you asked! AO have the largest volume of 5* Trustpilot reviews of all UK retailers. It’s true! We have more 5* reviews than Currys, Argos and John Lewis combined.

“Fantastic customer service, product range and speed of delivery”

Larraine Vickery

Message from our CEO

I’m proud and humbled that you've helped us achieve a 4.9 out of 5 rating on Trustpilot from almost three quarters of a million reviews. 

As AO’s founder and CEO for 25 years, this is a heartfelt thank you to every customer who took time to review us.

It should never matter to you that what we do isn’t easy. We sell, deliver and install products that you rely on daily. When you need them, you need them fast and for everything to work first time.

You put your trust and hard-earned money in our hands, and we should simply exceed your expectations every time you shop. 

That’s why we treat your feedback seriously and learn from it, regardless of whether we created magic in the moments that matter through to times when we didn’t get it right.

I’m very clear that being most trusted today doesn’t entitle us to remain so. We must earn your trust every time you shop so a 4.9 rating is as much as a wake up call to improve as it is a moment to celebrate.

My commitment is that we always listen and act so that next time you choose AO, it’ll be better than the last time.

Thank you for trusting AO.

Source: Trustpilot, Date: 02/12/2025

Why do our number of reviews make us a ‘trusted’ retailer?

Trustpilot’s mission is to help people ‘find companies you can trust’ through their reviews. Which is great, because we have the highest volume of 5* reviews, and that shows we’re the most trusted. Simple. More 5* reviews means more happy customers, so you can count on us.

Trustpilot's website can be accessed via https://uk.trustpilot.com/

“Buying from AO was honestly the best decision”

Tanya

How has AO worked out who the main UK electrical retailers are?

Using data from GlobalData which shows who the key retailers in electricals are, we put together a list of brands that appear in every electrical category. Basically, we included all the retailers with the most electricals to offer - and we still came out on top!

We also used your opinions in our analysis. Yes, yours! A survey from Trinity McQueen asked consumers which retailers came to mind first when thinking about electricals. Spoiler: AO came up quite a lot. To work out the major electrical retailers, we used the 10 businesses that were mentioned most in the survey.

“Good prices, wide selection of products, reliable – it’s a no brainer”

JW