Experience the future of colour with this 55-inch Sony 4K Ultra HD TV. Its groundbreaking True RGB display uses RGB Backlight Master Drive Pro to control red, green and blue LEDs in real-time, creating virtually infinite shades that draw you deeper into every scene. The XR Processor works behind the scenes, using AI to detect and optimise each detail for unmatched realism. And the audio is just as impressive, with Acoustic Multi Audio+ delivering cinematic surround sound that's perfectly synchronised with the action, just like at the cinema. Plus, Google TV makes finding your next favourite film a breeze, learning your tastes to curate suggestions you'll love. With Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X all built in, you'll get cinema-grade thrills right in your living room.